"Tide sees eight guests", let people read the "City of Double Olympics"

On January 5, the countdown to the Beijing Winter Olympics was 30 days.

The "City of Two Olympics City Lights" organized by the Press and Publicity Department of the Beijing Winter Olympics Organizing Committee was officially released. Through opera presentation and artistic expression, the film focuses on the fashion trends, humanistic history, city scenery and venue style of the City of the Two Olympic Games, so that the world's attention is focused on Beijing and cheers for the upcoming Winter Olympic Games.

Since the release of the first trailer of the series of promotional short videos "Hello, the City of the Two Olympics" in October last year, the News and Publicity Department of the Winter Olympic Organizing Committee has continued to unite the Beijing Daily client Beijing number and the relevant publicity departments of the city and district to continuously integrate resources such as communication promotion, creative planning, production and shooting, and have successively launched many positive films such as "Ice and Snow Gathering Love", "Bibo Exhibition Spirit Rhyme", "Crossing the Central Axis" on major Internet platforms, which has aroused widespread concern and hot discussion among netizens. Many topic words such as "City Light of the City of The Two Olympics" and "The Beauty of the Sequence of the Central Axis of Beijing" have appeared on Weibo hot searches, and the topic has been read more than 920 million times.

In addition to the more than 10,000 digital advertising screens of beijing subway No. 1, No. 2 and Batong line, subway Daxing airport line, Beijing planning exhibition hall, 751 fashion design square and other points, the relevant short videos will also be played on the screen of the competition venue during the competition. Through online and offline three-dimensional communication, it will be built into a high-quality Winter Olympics network publicity project, creating a good urban atmosphere for the safe and smooth holding of the Beijing Winter Olympic and Paralympic Winter Games as scheduled.

(Guangming Daily all-media reporter Dong Cheng)

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Source: Guangming Daily all-media reporter Dong Cheng

Editor-in-charge: Wang Zimo

Editor: Zhu Xiaofan, Chang Ying