As the "net red" of the off-road circle, the Tank 300 set off a long-lost off-road boom after its listing.
Many people think that the fire of the tank 300 is because of the super high cost performance, such as the hard retro shape, the cross-level off-road configuration and the sincere price.
It is undeniable that these are the reasons for the popularity of the tank 300.
However, the popularity of a car, in addition to the strength of the product itself, lies in the communication between it and the user, and the resonance with consumers, so as to have its own circle culture.
Looking at the many enduring models in history, they all have their own circles and have a group of persistent fans. Since its listing, the Tank 300 has always been in a state of "one car is difficult to find", which is not only the embodiment of the strength of the product itself, but the interpretation of its own circle culture.
After the birth of tank 300, a series of cases around the modification emerged in an endless stream, which not only met the demands of off-road enthusiasts for modification, but also broadened the user category of tank 300.
For example, the previously launched Cyber Tank 300, with its urbanized shape and more luxurious interior, caters to the needs of those who pay more attention to road driving.
Just recently, the limited edition of the Cyber tank 300 officially opened for delivery. At the same time as the delivery of the new car, it also indicates that this limited edition model is no longer available. This is a bit of a disappointment for those who like the Cyber Tank 300, but have not snapped up to switch to the regular version of the Tank 300.
However, the tank brand offers these users another option.
Just recently, at the 2021 AIT (All In Tuning) China International Auto Modification Show, the Tank 300 Mars City Edition was officially unveiled. The overall appearance style of the new car is very similar to the Cyber Edition, and it is gratifying that this appearance kit can be sold separately for 19800 yuan.
In other words, the Tank 300 Mars City Edition is based on the normal version of the Tank 300 and is based on this appearance kit. For users who have purchased the tank 300 city version or off-road version, they only need to spend less than 20,000 yuan to turn their car into a "cyber version".
Similar to the Cyber Edition, the Tank 300 Mars City Edition added to the kit, and the overall appearance abandoned the original rugged hardcore shape and had a more visual sense of high-end road SUV. The kit includes replacement upgrades for multiple exterior parts, such as a transparent tempered glass design above the engine compartment, a roof cover with LED spotlights, and large 23-inch wheels.
However, this exterior kit is clearly an upgrade to the exterior and has not been altered in the interior. For the tank 300 users who pursue a highway SUV, spending 19800 yuan to make the car transform into a "cyber version" appearance is still worth a thousand.
It is not difficult to find that tank 300 does not completely limit itself to the category of pure off-road vehicles, and further expands its user range by launching the cyber version, Mars City version kit, etc., which is actually one of the reasons why tank 300 continues to be popular.