Recently, the widely concerned Tesla "Cyberwhistle" on the Tesla China official website, the price of 350 yuan, as soon as the sale was snapped up, the current Tesla China official website store shows "out of stock" status.
The "cyber whistle" debuted in early December 2021, and on December 1, Tesla founder Elon Musk first exposed the product on his personal social platform, and left a message: "Don't spend money on Apple's screen cleaning cloth, come and buy our whistle." ”
Soon, Tesla was selling the whistle in the U.S. market for $50 (about 318 yuan). Although many people don't know what this thing can do, they still rush to buy it. According to Tesla, the shape of this whistle is inspired by its own pure electric pickup truck Cyberruck, which is a geometric streamlined shape with large front and back small. The whistle is made of medical grade stainless steel with a polished surface.
Tesla officials believe that "Cyber Whistle" as a brand peripheral product "extremely collectible value", but there are still netizens complaining about its "impracticality". Some foreign netizens left a message under Musk's social account: "The role of this whistle is that when the vehicle breaks down, the owner can use the whistle to temporarily direct the traffic." ”
Interestingly, although this "Cyber Whistle" has been sold out on Tesla's official website in China, there are many "flat" products on the e-commerce platform, and the list price of these goods is as low as more than 100 yuan and as high as thousands of yuan, and many goods are directly marked with words such as "original limited quantity" and "genuine". Some sellers only used four words when introducing the functions of the goods they sold: "can blow, will sound"
Although Musk himself complained that Apple's screen cleaning cloth is an "IQ tax", for a new energy vehicle manufacturer, isn't the whistle and spirits that sell so outrageously are also another means of "harvesting leeks"? However, some insiders pointed out that behind the high premium of brand products is the embodiment of the brand's own strength, when the core competitiveness is higher than competitors, it naturally grasps the pricing power of the product. And consumers also out of trust in the brand, choose to buy other peripheral products launched by it, which is a "you love me" thing. Who can guarantee that the whistle, which is now priced at 350 yuan, will not be hyped up to a sky-high price one day in the future?