"If you don't have a cup of coffee in the morning, you really don't know how to start and how to get by."
——Originally thought that this was just their own, a few people's troubles, and later learned that in order to drink coffee, in fact, everyone is quite hard, and they may become Su Daqiang in "All Is Good".
Even a generation of heroes Napoleon, it is difficult to pass the coffee level.
When he was a second lieutenant in artillery, he once drank coffee and had no money to pay the bill, but left his military hat as collateral.
This military hat has become the treasure of the town shop of procobb cafes, attracting the attention of countless Napoleon fans
Napoleon confessed: "A considerable amount of espresso will excite me while giving me warmth and unusual strength." ”
By the time he died in 1821, he was still obsessed with coffee.
Bitterly begging the waiter to give him a sip of coffee, "He has asked for twenty times in the morning, and asked me if I could give him a few more sips of coffee..."
In order to drink coffee, the tough guy who fights for a lifetime, obedient like a child.
Napoleon's private coffee - brandy caramel coffee
For writers, musicians, artists and other mental workers, coffee is a "creative assistant" that cannot be separated.
The French writer Balzac said, "Coffee helps to play inspiration. ”
He usually goes to bed at 6 o'clock in the evening, gets up at 12 o'clock in the night, and writes for 12 hours in a row. Throughout the process, Balzac would drink coffee non-stop.
"As soon as the coffee enters the stomach, the whole body begins to boil, and the mind is put in a position, as if a great army began to fight on the battlefield."
The famous American writer Hemingway once said: "Eating is always boring, and coffee is the diet of the day." ”
The German composer Beethoven, the French writer Proust... Every day is a daily refreshment with coffee.
01 How to drink a good cup of coffee at a fast pace
If we say that ten years ago, the discussion of coffee in our country was still "drinking or not drinking".
Now, the question has become, "What coffee do you drink?" ”
Is it hand punching, drip pot, espresso? Or a capsule machine?
For most people, on a busy weekday, it's hard to make a cup of Napoleon's beloved brandy caramel coffee, or proust's ore coffee.
To make brandy caramel coffee, you need to put the sugar cube on a coffee spoon, put it on the coffee cup with hot coffee, and pour half an ounce of brandy on the sugar cube. After the sugar cube is absorbed by the wine, it is burned into caramel.
Finally put the coffee spoon into the coffee and stir...
O'Ree coffee, on the other hand, needs to carefully pour the ground coffee into the coffee filter, almost drop by drop, add water, and then put it in a double-layer steamer. Finally pour in a small silver coffee pot and mix in freshly brewed milk...
You can only choose whether to queue up at Starbucks to buy a drink before going to work, or order a drink on an unmanned vending machine.
Affected by the epidemic this year, many coffee essences once could not even go to the store.
This makes the cold extraction, freeze-dried, ice droplets, ear hanging, etc., which are less limited by the field, better than the instant coffee in the past, far lower in price than the café, and the cumbersome degree is also lower than the traditional hand-brewed boutique portable coffee, which quickly captures everyone's heart.
Especially in the circle of some people who have a great demand for coffee and are also picky about flavor, a specialty coffee brand called Yongpu has a very good reputation.
On June 18 this year, Yongpu led the Tmall specialty coffee industry, with sales increasing by 780% year-on-year.
One of its bold and avant-garde designs, using aviation freeze-dried technology, cold extract "small flying saucer" freeze-dried powder, but also in the Xiaohongshu, Weibo, Douyin and other platforms exploded.
It was shared by thousands of coffee cultists and spontaneously.
02 Product Aesthetic details, Yongpu in the end where the cow is
Many people first fell in love with Yongpu, probably because of its overly outstanding packaging design.
And the cute to foul "Stone Upright".
"Shi Duanzheng" comes from the brainstorming of the Yongpu team, which is transformed from the "guardian god - stone lion" with very Chinese characteristics
The founder of "Yongpu Coffee", "Tin Pi", whose professional background in visual communication of the Chinese Academy of Fine Arts, has certainly given Yongpu many aesthetic meanings.
But what makes the knowledgeable "coffee essences" stand in awe of Yongpu is the pickiness of the coffee bones of The Iron Sheet as an internationally certified coffee quality appraiser (only about 4,000 people in the world).
Note: SCA is the abbreviation of the World Specialty Coffee Association; CQI is the abbreviation of the International Society for Coffee Quality Identification
In 2017, when ear hanging and instant solution were still the mainstream, he mortgaged his property and invested in a coffee processing plant in Qingdao, where he cooperated with the factory to develop cold brew coffee liquid.
He realized that making specialty coffee should not only polish the product, but also control the quality and uniqueness from the source.
Despite the difficulties, they eventually made the first portable cold brew coffee liquid in China.
Yongpu independently innovated the physical sterilization method, so that the coffee liquid can be refrigerated and stored for 90 days on the basis of high reduction
Coffee beans, roasting, packaging of all aspects, the tin is also not relaxed.
He invested heavily in buying coffee estates in Jamaica's Blue Mountains and Yunnan, and was involved in product development from the plantation.
This is something that many coffee brands on the market cannot match.
The coffee beans selected by Yongpu,
All are manors from various production areas in the world at an altitude of more than 1200 meters,
And get an SCA score of 80 or more.
In the era of rapid change, the existence of Yongpu, who retains the spirit of craftsmanship and is not unique, makes people feel lonely in these years and also in the triptych that has always focused on producing high-quality content.
This year's Double Eleven, we spent two months, after several rounds of planning and sample adjustment, and Yongpu launched the literary coffee joint gift box, as one of the most important new products in the promotion, finally to meet with you!
Shi Duanzheng and Zhongyu were combined for the first time
There are only 500 sets of this joint gift box!
Contains four coffee control/literature fans must-have items:
1.88 yuan Yongpu "Literature Planet" customized small flying saucer freeze-dried powder * 9 pieces
2.388 yuan in the reading card (electronic virtual card) * 1 piece
3.79 yuan Yongpu × Kiss Fish Creative Companion Cup *1
4.19 Yuan Literature Planet Theme Sticker * 10 sheets
The total value is 574 yuan
Double Eleven only sells for 299 yuan!
And that's not all! Pay 300 yuan and then reduce 40% at the store
Other words
Plus any $1 in the store,
You can get an annual reserve price of $260
Grab this limited edition fairy box! (As long as your hand is fast enough)
yes!
The time for the annual wool has arrived!
After completing the payment, we will also refund your spending amount, up to a maximum of 10%
For example, after you pay $260,
You can receive up to $26 in cash back! There is a return for all
In this way, it is equivalent to taking the joint gift box, and it only cost 234!!
Important!
We will also be among the 500 friends who will buy
Draw 20 more lucky geese! A bonus worth 69 yuan
Yongpu super cool canvas bag *1 pcs
Minimum 234 yuan, get 5 pieces of limited joint gift box!
And friends who are familiar with Yongpu know how precious Yongpu's joint model is! Each joint name is a redesigned and customized exclusive packaging and product, and the input cost of both parties is extremely high.
So how is the Yongpu Literature Joint "Little Flying Saucer" different from the conventional sale?
03 How is the literary joint gift box different from the convention?
After getting the gift box, we will find that the appearance of the small flying saucer (avocado green and light yellow colors), the flavor (all the same, classic mellow) is still the same level.
The first thing I noticed was that the packaging box and the opening of the small flying saucer were printed with the commemorative logo of the reading × Yongpu.
Secondly, we also hid 9 famous artists such as Yuan Xiaoyi, Fan Ye, Wen Zheng, Miao Wei, Lu Nei, Zhang Yueran, Dong Qiang, Mao Jian, Chen Yikan and other 9 famous artists in the literary co-branded small flying saucer, and the interpretation of 9 literary artists and their works!
Gently uncover the small flying saucer to find the Easter egg.
Press the scan code prompt, each cup will enter the literary universe of a different writer.
The nine writers are: Camus, Márquez, Calvino, Barnes,
Haruki Murakami, Monroe, Balzac, Austin, Wilde
The coffee powder made of aerospace freeze-dried black technology is delicate, does not need to be stirred, and can be completely dissolved in water in 3 seconds.
The aroma of coffee follows
You can diy mix different coffees according to your favorite taste.
Ice coffee can better retain the flavor of coffee, and it has a slightly bitter and astringent taste
If you like ice coffee, you can add an appropriate amount of ice cubes, especially when you wake up from a lunch break. The brain is instantly awake and excited!
Or pour into hot milk, shake to dissolve, and immediately a fragrant and mellow latte. Have a drink in the morning, delicious and nutritious!
Milk increases the smoothness of the coffee and is silky and full-bodied in the mouth
In addition to the beloved small flying saucer coffee, the Yongpu Literature Co-brand Gift Box also contains a single 388 yuan medium-reading annual card (virtual card), a 79 yuan INS style creative companion cup and 10 original hand-drawn stickers.
Such a luxurious gift lineup, whether it is in the middle reading or Yongpu, it is impossible to send so much in the usual suit.
This year's Double Eleven, we only made 500 sets! (No more will be lost)
1 What can I listen to with the Middle School Pass?
The middle school annual card is a "paradise ticket" for lovers who like to watch in-depth content and literature and art lovers!
With it, all the high-quality audio courses on the Middle Reading APP are often one or two hundred yuan a course, and all kinds of electronic magazines with more than ten yuan a book can be freely listened to with annual members and 0 yuan!
More than 100 issues of "Triptych Weekly" since 2018:
Including the recent hotly discussed "Small Town As a Subject: How to Stand On Its Own", "Disappearing Lovers - Investigation of the Hangzhou Disappearance Case", "The Most Beautiful Sanxingdui - Bronze Civilization in the Yangtze River Basin" and so on.
As well as the country's premier classical music publication - "Philharmonic" magazine; the well-known ideological and cultural magazine - "Reading", you can unlock 0 yuan (electronic version)!
Each course is 1000+ minutes long and is a high-scale production class taught by more than a dozen top masters:
For example, many people in the #study account # punch card to study the "True Biography of The Movie", which is recorded by Dai Jinhua, professor of the Department of Chinese of Peking University, Li Xun, researcher of the China Film Archive, Du Qingchun, associate professor of the Department of Literature of beijing Film Academy, xu Feng, associate professor of the Department of Film and Television of the Central Academy of Drama, etc., 11 academic celebrities recorded;
For example, the recently popular "Peking University and the Red Chamber" series of courses "Forever < The Dream of the Red Chamber >" invited Ye Lang, senior professor of philosophy and social sciences of Peking University, Chen Weizhao, professor of Chinese of Fudan University, Zhang Qingshan, president of the China Dream Society of Red Chambers, gu Chunfang, professor of Peking University School of Art, etc., and 12 top red studies researchers were invited to record together;
With this card, you can all listen to 0 yuan.
If you listen diligently, you can save 6287 yuan a year!
In addition, 400+ issues of famous small lessons, 500+ issues of big coffee said, listen to foreign periodicals every week, 200+ audio books, 600+ issues of book interpretation;
The on-site handwriting of the triptych reporter", "Sound on the Front Line", about the origin of the topic, the "Listen to the Editor-in-Chief of the Weekly Magazine" behind the scenes, the "Triptych Cover Ambassador" dictated by celebrities/celebrities as cover ambassadors...
As well as the well-known radio programs in the market: "Ritan Park", "Sound East Strikes West", "Anti-Trend Club", "SuddenLy Left and Right", you can listen to 0 yuan!
2 companion cups, eco-friendly fashionable favorite!
With the implementation of garbage classification in China, everyone's awareness of environmental protection has increased, and it has become a new fashion to go out with an accompanying cup.
The accompanying cup we chose in the gift box this time is made of heat-resistant high borosilicate glass. Maximum withstand -20 °C ~ 150 °C instantaneous temperature difference.
68mm large diameter, easy to clean.
Strong sealing performance, carry-on non-leaky.
With a capacity of 360ml, the lid can be easily switched on and off with one hand.
Most importantly, there are surprises at the bottom of the cup! Drink light and see the stone upright.
3 Literary Planet Theme Stickers *10 pieces
10 exquisite and cute literary theme stickers, notebooks, suitcases at your disposal!
The moment you hesitate, that's when it's emptied!
Joint gift box, the factory can not do
Only these 500 sets! Sold out of print
Can't grab it and can only watch others post pictures
Minimum 234 yuan, get 5 pieces of limited joint gift box
Who else is there this Year's Singles Day? Dare to be with the same?
rush!
Remember! Remember!
We will be among the 500 friends who buy
Draw 20 more lucky geese! A bonus worth 69 yuan
A super cool canvas bag
Description: 1. After purchase, the pre-sale of the zhongyu × Yongpu coffee co-brand gift box will be sent to you by courier on November 14; the zhongdian annual card is a virtual electronic card, no need to mail (download the "Zhongyu" App, log in with the purchase mobile phone number, and immediately enjoy all the rights and interests);
2. The annual pass is valid for 365 days after opening, and is not affected by the natural year.