——Interview with Lin Yanguang, member of the Wuzhou Municipal Committee of the Chinese People's Political Consultative Conference, vice chairman of the Municipal Federation of Returned Overseas Chinese, chairman and general manager of Guangxi Xinyue Xilou Food Co., Ltd
"When the countryside is prosperous, the country is prosperous, and if the countryside is strong, the country is strong"! Rural revitalization is a major task for realizing the great rejuvenation of the Chinese nation. The 2021 Government Work Report of the Two Sessions of the National People's Congress proposes to fully implement the strategy of rural revitalization and promote the stable development of agriculture and increase farmers' income. Continue to promote the development of poverty-alleviated areas, do a good job in agricultural production, and improve rural production and living conditions. Do a good job of consolidating and expanding the results of poverty alleviation and effectively connecting with rural revitalization. This has pointed out the direction of progress and provided important guidelines for better implementing the strategy of rural revitalization, promoting the comprehensive upgrading of agriculture, the comprehensive progress of rural areas, and the comprehensive development of farmers. In Wuzhou, there is a well-known leading enterprise in China's food and catering industry at home and abroad - Guangxi Xinyue Xilou Food Co., Ltd., in recent years, through the vigorous development of paper-wrapped chicken food industry successfully led farmers out of poverty and become rich, has attracted the attention of the society, and the helmsman of this enterprise is Lin Yanguang, a member of the Wuzhou Municipal COMMITTEE of the Chinese People's Political Consultative Conference and vice chairman of the Municipal Federation of Returned Overseas Chinese. In the conversation with the author, he was full of vigor and vigor, and every move of his hand and his feet showed the gentle and elegant demeanor and cultural self-confidence of a private entrepreneur in the new era. Lin Yanguang said that rural revitalization is related to farmers' happiness, social development and national rejuvenation, which is of great significance, and his proposals and speeches for the two sessions of Wuzhou City in 2021 are centered on the topic of "Suggestions on Developing Wuzhou's Specialty Food Industry to Promote Rural Revitalization".
Lin Yanguang said that the broad and profound and long-standing Chinese food culture always gives people a magnificent and moving majestic force. Paper-wrapped chicken is the "Internet + cultural positioning" social consensus and cultural school founder Xiao Jian cultural positioning, wide consensus at home and abroad, household name, deeply rooted in the people's hearts of the heirs 2200 "Chinese Golden Rooster Culture" (Lingnan specialty masterpiece) (Han Dynasty court tribute and South Vietnamese king banquet main dish), "chicken king, chicken noble", Chinese taste, like paper wrapped chicken there are 100 reasons! In addition, paper-wrapped chicken is also a famous Chinese dish, China's top ten golden chicken, Guangxi intangible cultural heritage, Guangxi specialties marketing national core brand, Guangxi's most distinctive catering brand. In ancient times, there were nanyue kings, Han Gaozu, Cangwu kings, Tang Ming emperors, Yang Guifei, Liu Zongyuan, Su Shi, Ming Taizu, Jingjiang kings, Kang Youwei, and now there are Sun Yat-sen, Chen Jitang, Bai Chongxi, Xu Beihong, Qin Mu, Shi Yuzhu and other celebrities, all of whom have left footprints in the annals of the history of paper-wrapped chickens, adding a rich legendary color to it. The well-known chinese and foreign paper-wrapped chicken making technique is an intangible cultural heritage, highlighting the characteristics of living rheology. In 2012, on the basis of the 2200 years of unchanged flavor characteristics of Yongbao paper-wrapped chicken, the new YueXiLou developed the Cantonese paper-wrapped chicken that can only be cooked and eaten for more than 2,000 years into a vacuum preservation gift box, portable package and lock fresh-packed Lingnan specialty, completely breaking the geographical limitations of the former "food in Lingnan" must come to Lingnan to eat at the table of the tea house tavern, and people at home and abroad can share the taste of paper-wrapped chicken anytime and anywhere by opening the package. In order to lead the scientific and technological innovation and industrialization development of paper-wrapped chickens, in 2017, taking advantage of the national strategies of jointly building the 21st Century Maritime Silk Road, the construction of the Guangdong-Hong Kong-Macao Greater Bay Area, the Pan-Pearl River Delta regional cooperation, the construction of the Pearl River-Xijiang Economic Belt, and the development of the China-ASEAN Free Trade Area, new Guangdong West Building built the country's first ultra-large-scale paper-wrapped chicken production base with a practical area of about 20,000 square meters in the Guangdong-Guangxi Special Pilot Zone at the junction of Guangdong and Guangxi, the New Guangdong West Building Paper-Wrapped Chicken Production Base. Towards the scale of billions of yuan industry. The production base to the paper wrapped chicken traditional intangible heritage production technology as the characteristics and basis, the use of the international leading level of high-tech artificial intelligence production line production paper chicken, while the production of paper wrapped chicken wings, paper wrapped chicken flavor roasted brine egg and other series of food, leading the industrialization process of paper wrapped chicken, extending the paper wrapped chicken industry chain, at present, paper wrapped chicken and paper wrapped chicken series of food has been strongly stationed in the world's top 500 enterprise Wal-Mart stores in China, strongly stationed in large chain integrated supermarkets RT-Mart stores in China, strongly stationed in Guangxi Large-scale commercial circles, complexes, squares, supermarkets, souvenir shops, star-rated hotels and restaurants, tourist scenic spots, airports, train stations, bus stations, highways, and car gas station service areas in the three provinces of Guangdong and Hainan are highly sought after by people. With the rapid rise of the paper-wrapped chicken food industry, the role and contribution of the new Yuexi Building in promoting the revitalization of the countryside are also increasing. The production of paper-wrapped chicken, paper-wrapped chicken flavored roasted brine eggs and other foods is based on three yellow chickens and eggs as raw materials, and New Guangdong West Building has long cooperated with local farmers in Wuzhou, or cooperated with farmers to build three yellow chicken and layer chicken breeding bases, or purchased raw materials from farmers, so that cooperative farmers can share the economic benefits brought about by the industrialization of paper-wrapped chicken series food. With the continuous expansion of the industrialization scale of paper-wrapped chicken series food, the demand for three yellow chickens and eggs will continue to increase, and the income of cooperative farmers will also increase. It can be seen from this that expanding the market for rural agricultural products through the development of specialty food industries is a powerful starting point and effective way to develop the rural economy, increase peasant income, improve rural people's livelihood, and promote the implementation of the rural revitalization strategy.
Lin Yanguang said that as a private entrepreneur in the new era, he actively responded to the call of the state, worked hard to devote himself to the cause of rural revitalization, and let the vast number of farmers live a happier life, which is the social responsibility and mission of the people! Wuzhou Municipal Party Committee Secretary Quan Guishou, Mayor Zhong Changzi, Chairman of the Municipal Committee of the Chinese People's Political Consultative Conference Huang Zhenrao and other municipal leaders have come to the production workshop and exhibition hall booth of Xinyue West Building to conduct research, they pay attention to, support and high hopes for paper-wrapped chickens, and have encouraged confidence and morale for enterprises to "develop the paper-wrapped Jinji food industry, write a picture of the era of rural revitalization", and lead the local economy to accelerate. At the same time, I would like to put forward several suggestions for the development of Wuzhou's specialty food industry to promote rural revitalization:
First, do a good job in the planning of vigorously developing Wuzhou's specialty food industry. Wuzhou has a rich variety of special foods, in addition to paper-wrapped chicken, Liupao tea, turtle paste, ice spring soy milk, there are also Wuzhou sausages, dates, curd bamboo, mulberry parasitic tea, Longshan brand animal and plant wine, sugar oranges, passion fruit and so on. It is recommended that the Wuzhou Municipal Government and relevant functional departments include the development of Wuzhou's specialty food industry in the "14th Five-Year Plan", promote the establishment of a new type of urban-rural relationship between workers and farmers, complementary urban and rural areas, comprehensive integration and common prosperity, further strengthen the mutual support and two-way promotion between workers and farmers and urban and rural areas, and promote the revitalization of rural areas in the city.
Second, increase support for the specialty food industry. It is recommended that the Wuzhou Municipal Government and relevant functional departments guide more food industry enterprises to establish the concept of industrialization development, help food industry enterprises accelerate technological transformation and upgrading, and strive to achieve "supporting one and driving one" by actively cultivating and developing a number of leading enterprises with large scale, strong strength and strong radiation driving ability, making more Wuzhou characteristic foods bigger and stronger, concentrating industrial elements to leading enterprises, changing low-level repeated construction into the expansion of high-tech fields, and changing disorderly competition into orderly development. Changing each other into a group attack, promoting the continuous expansion of the scale of industrialization, and driving the peasants to increase their income.
Third, support the development of local agriculture through the localization of raw materials. Industrial revitalization is the material foundation for rural revitalization, and only when the industry prospers can rural development have a foundation and stamina. Quality agriculture, green agriculture, brand strong agriculture, to promote agriculture from production-oriented to quality-oriented is the key to rural industrial revitalization. It is recommended that Wuzhou food industry enterprises use localized raw materials as much as possible when purchasing raw materials, boost the creation of one village and one product demonstration, and promote the construction of advantageous areas for characteristic agricultural products and the development of industrial revitalization of villages and strong counties. The Wuzhou Municipal Government and relevant functional departments have accelerated the pace of agricultural modernization and the development and expansion of rural industries by improving the standard system of the rural breeding and breeding industry, strengthening quality and safety supervision, driving the construction of a modern agricultural industry system with the construction of a characteristic agricultural product production system, solving the problems of large but not strong agricultural products, many products but not excellent products, and miscellaneous brands but not bright.
Fourth, the implementation of the integration of the first, second and third industries to extend the industrial chain. It is suggested that the Wuzhou Municipal Government and relevant functional departments take rural revitalization as the goal, take food safety as the core, improve the city's tourism planning, combine rural ecological tourism, health maintenance, leisure and entertainment, green diet and modern food processing and production experience, based on the characteristic food industry, take Lingnan characteristic food culture as the carrier, take circulation as the support, and take experience as the value, build a pastoral complex, design a one-stop tourism route for the production of characteristic food, effectively implement the integration of one, two and three industries, and extend the city's agricultural products. The industrial chain of specialty food production and tourism has created a new protagonist of urban and rural development and a new engine of economic development.