New Year's Day ends.
According to Maoyan Professional Edition data, as of 12:00 on January 4, the total box office of the New Year's Day file reached 1.02 billion, the number of moviegoers was 24.611 million, and the number of screenings was 1.347 million, becoming the third highest box office in the New Year's Day file of Chinese film history, setting a new record for the number of shows in the file period.
The top three box office films in the New Year's Day period are: "Embracing You Through the Cold Winter", "Anti-Corruption Storm 5: Final Chapter" and "Li Mao Plays the Prince", the total box office of these three films won 75% of the total box office of the New Year's Day file, but contrary to the high box office, the reputation of these films after their release was not ideal.
With the Spring Festival holiday approaching, the Spring Festival box office battle has begun, lighthouse professional version and cat's eye professional version show that this year's Spring Festival file has more than ten movies released, compared with last year's Spring Festival file "Hello, Li Huanying" and "Detective Chinatown 3" "two super" pattern, this year's Spring Festival file is rich in themes, may present a new competitive pattern.
New Year's Day new film is not applauded
(New Year's Day film box office summary, source: Cat's Eye Movie)
In addition to the above-mentioned films, there are also movies such as "Manslaughter 2", "Love Myth", "Lion Boy" and other movies for the audience to choose, but these movies have been released for some time, so the proportion of scheduled films in the New Year's Day file is not high.
From the perspective of the schedule, "Embracing You Through the Cold Winter", "Anti-Corruption Storm 5: Final Chapter" and "Li Mao Playing the Prince" accounted for more than 20% of the three movies during the New Year's Day file (January 1 to January 3), of which "Embracing You Through the Cold Winter" accounted for nearly 30% of the schedule on January 1.
The box office ranking is consistent with the ranking of the proportion of films scheduled, and the data of Maoyan Professional Edition shows that the box office of "Embracing You Through the Cold Winter" is 319 million, the box office of "Anti-Corruption Storm 5: Final Chapter" is 227 million, and the box office of "Li Mao As a Prince" is 225 million. From the cumulative box office, "Embracing You Through the Cold Winter" broke 600 million today in the 5 days of release, and "Anti-Corruption Storm 5: Final Chapter" had a box office of 384 million as of 18:00 today.
However, the reputation of new films screened during this year's New Year's Day schedule is not ideal. The synopsis shows that the film focuses on the special moment when Wuhan announced the lockdown on January 23, 2020, and portrays the sincere and moving love group portraits of ordinary citizens watching out for each other. The film has a strong cast of performances, including Huang Bo, Jia Ling, Zhu Yilong, Xu Fan, Zhou Dongyu and others, but as of now, "Embracing You Through The Cold Winter" has a Douban score of 6.0 points, with more than 50,000 ratings.
"Anti-Corruption Storm 5: Final Chapter" also has a strong lineup, starring Gu Tianle, Zhang Zhilin, Zheng Jiaying, Xuan Xuan and other Hong Kong actors, and the film has a Douban score of 5.1 points so far. The "Anti-Corruption Storm" series began in 2014, maintaining the rhythm of two years and successively launching 5 films, but the reputation of this series has not been ideal, except for the first Douban score of 6.1 points, the sequels have not exceeded 6 points.
The third highest-grossing new year's day, starring Ma Li and Chang Yuan, the costume comedy film "Li Mao for Prince" has a Douban score of 4.8 points. In addition, the love movie "Love in Year" released on the last day of 2021 is not ideal, with a Douban score of 5.8 points.
(January 1 movie release, source: Maoyan Pro)
It is worth noting that in this year's New Year's Day slot, although the two movies of "Love Myth" and "Lion Boy" account for a small proportion of films, the attendance rate is much higher than that of other movies, especially on January 1, "Love Myth" accounts for only 0.8%, the attendance rate is close to 50%, "Lion Boy" accounts for 1.7%, the attendance rate is 37.3%, and the two movies have a score of 8.3 points on Douban, which has also caused extensive discussion after release.
12 movies fiercely battle the Spring Festival slot
With the end of the New Year's Day file, the most important film schedule of the year, the "Spring Festival File", is coming, and some of the movies have already started the publicity work.
Maoyan Professional Edition schedule calendar shows that on February 1, there will be 12 movies released on the Day of the Spring Festival, of which "Super Family", "Miracle", "Four Seas", "This Killer Is Not Calm", "Sniper" these movies have attracted more attention.
Comedy has always been the just need of the Spring Festival file, this year's Spring Festival file gathered "Super Family", "Four Seas", "This Killer Is Not Too Calm" three comedies, of which "This Killer Is Not Too Calm" starred by Ma Li, "Super Family" and "Four Seas" are starred by Shen Teng.
Shen Teng and Ma Li are actors and actresses who have a lot of market appeal in comedy in recent years, Shen Teng's starring works have reached 21.6 billion at the box office, and there are only two actors in the global starring box office of more than 20 billion, Shen Teng's performance is second only to Wu Jing, who has 24.5 billion; Ma Li's starring works have also exceeded 9 billion yuan at the box office, ranking among the best among female stars.
Directed by Wen Muye, starring Yi Yanqianxi and Wang Chuanjun, "Miracle" is also highly anticipated, Wen Muye is a well-known new era director in recent years, after winning a number of honors for the 3.1 billion box office "I am not a medicine god", Yi Yanqianxi is a new actor in the "post-00s", and his starring "Changjin Lake" has just recently reached the top of the Chinese film history box office.
In addition, the main theme film "Sniper" directed by Zhang Yimou on the theme of the War to Resist US Aggression and Aid Korea is also scheduled for the Spring Festival, which is the first time that Zhang Yimou has challenged the theme of the War to Resist US Aggression and Aid Korea, and Zhang Yimou himself won his tenth Personal Golden Rooster Award at the recent 34th Golden Rooster Awards of Chinese Films.
It can be said that from the perspective of directors and casts, the above four films are not small in competitiveness, and behind these films, there are many head film companies.
Maoyan Professional Edition shows that at present, "Super Family", which has the largest number of "Maoyan wants to see", is produced by Happy Twist, China Film and Shanghai Ali Pictures, and co-produced by 10 companies, including Hengdian Film and Television, Sunac Future Film and Television, etc., and the distributors are Chinese films and tickets. The producers of "Miracle" include Bad Monkey, Chinese Films, Ali Pictures, Wanda Film and television and other 8 companies. In addition to the Tingdong Pictures of the film's director Han Han himself, the producers behind "Four Seas" also have Ali Pictures, Bona Pictures, etc., as well as maoyan micro shadow and Hengdian pictures. In addition to "Super Family", Happy Twist also produced "This Killer Is Not Calm", and the producers behind this movie also include Xinli Media, Xihong Film and Television, Happy Twist, Cat's Eye Micro Shadow, Tencent Pictures, etc.
After the release of the Spring Festival movie last year, it quickly formed a "two super" competition pattern of "Hello, Li Huanying" and "Detective Chinatown 3", and the two films jointly won nearly 80% of the box office of the Spring Festival file. Judging from the film information of this year's Spring Festival file and the current market performance, the Spring Festival file in 2022 may show a different competitive pattern.
Young playwright and director Xiang Kai said in an interview with the "International Finance News" reporter that it is difficult to wait and see which movie box office in this year's Spring Festival file can ride the dust, far exceeding other opponents, behind this year's Spring Festival movies are several head companies, from the perspective of the quality and content of the works, these film teams are also good, as to whether they can withstand the test of the Spring Festival market, but also to comprehensively look at the situation of the epidemic.
Shanghai Securities believes that a number of high-quality domestic films announced the spring festival, and the box office is expected to reach a new high. Films with market appeal announced that the spring festival will effectively stimulate film consumption, accelerate the recovery of the industry, and the Spring Festival file in 2022 is expected to create a new high at the box office in the file period.
Reporter: Cai Shumin
Edit: Majack
Editor-in-Charge: BiDandan
The cover image comes from the Internet