On January 4, 2022, just after the End of the New Year's Day holiday, Realme launched its annual flagship True Self GT2 series, much earlier than the X50 series in March 2020 and the True Self GT series in March 2021. This is inevitable, on the one hand, as the Android smartphone market enters the dual flagship SoC pattern at the end of 2021, the release of Qualcomm and MediaTek flagships has to be staggered, on the other hand, it is realme's own reasons, they have to tailor a different high-end flagship for their young target audience...
Teenagers run wild and chance
2021 is a full harvest year for Realme. At the beginning of August 2021, the data released by major market research institutions showed that realme, which was founded for only 37 months, became the fastest smartphone brand in the world to achieve cumulative sales of 100 million units; realme is the first brand in the growth rate of the 5G Android mobile phone camp (CounterPoint). At the beginning of November 2021, Realme China announced that it had completed the target of 10 million units of annual shipments ahead of schedule, and in this year, Realme successfully pulled out explosive models such as the True Self GT Neo and the True Self Q3 Series with sales of more than one million - I think it is more important than the cumulative shipments, which proves that Realme has begun to find feelings.
At the same time, it is also important for Realme to stand firm in the Channel of Chinese Operators with the True Self V Series, which means that in addition to the big promotion in the second half of the year, it can also obtain a more stable and lasting source of sales. As we all know, in the current smartphone market, the carrier channel has become more important than in the past.
In other regional markets, realme also continued its crazy growth: in the top five positions in 21 regional markets around the world, data from CounterPoint in mid-December showed that in October 2021, realme surpassed Samsung with 18% of the market, becoming the second place in the Indian market, only 2% worse than the top Xiaomi (Note: Xiaomi's sales in India are composed of brands such as Redmi and POCO, accounting for 20%, PoCO shipments were 2.7%. Therefore, in terms of single-brand sales, realme can already be regarded as the largest smartphone brand in India) - this is one of the basic plates of realme to settle down, and in the Philippine market, realme has become the first.
Thanks to this growth rate, Realme founder Li Bingzhong also officially announced at this conference that the annual shipment volume in 2021 reached 60 million units, an increase of 50% over the 42.4 million units in 2020, and strived to increase global shipments by another 50% in 2022, that is, to achieve the "double 100 million target" set in advance. According to this new goal, realme China, which will achieve a sales target of 10 million units early in 2021, is estimated to reach a range of 16 million to 20 million units in 2022 in order to make its contribution reach the standard, and the pressure is not light.
To achieve this goal, in addition to continuing to deepen the channel and update the product line, there are also pressure-ridden brands and product line promotion tasks, after all, the level of market share and the strength of the brand power must be aligned in order to have a longer development, otherwise it will cause the entire brand product pattern can not be opened, a large number of products are densely crowded in the narrow price range. If the market center of gravity of the True Self GT series cannot be quickly moved up, its collateral impact will be the suppression of the future of the main shipment series of True Self GT Neo, and its positioning range will definitely go from the previous 2500 yuan to 3000 yuan or even higher. Before the true self X2 Pro, to the real me X50 Pro, and then to the 2021 true me GT, the launch of a series of realme performance flagships has accumulated experience for exploring the high-end market.
It is precisely because of the success of the True Self GT Neo that real me this time to define the true self GT2 Pro high-end flagship of a new idea: when most brands occupy the high-end market in the way of "all-round flagship", is it possible to define an "alternative" flagship that they prefer for the use scenarios and lifestyles of the brand's main audience young groups? For example, like game entertainment, like a healthy lifestyle, like trendy design... Young people will be willing to pay for these characteristics, rather than the accepted image theorem, which should be a new track. So, the True Self GT2 series, especially the True Self GT2 Pro, is dubbed the "high-end flagship of young people", let's see how Realme defines this special flagship in an eclectic way...
New directions, new possibilities
In mid-to-late December 2021, I had already seen the undeveloped GT2 Pro, and the first time I met it, my eyes lit up: this time the image was in place. The straight screen of the ultra-narrow border, at first glance, is more shocking than the accustomed curved screen, with the delicate texture of the AG glass back cover, or the comfortable touch of the master edition of bio-based materials, the exquisite sense of the whole machine has a qualitative leap compared to the real me GT, although my warm-up perception of the environmental protection concept of the real me GT2 series is not too strong, but only from the first impression of the product appearance, it is obvious that it can feel the intention of its positioning upward, and the bio-based material is also enough to increase the user's talk, but also to radicalize the curiosity of consumers.
Compared with the highest-level screen on the current market, most of the indicators of the screen of the True Self GT2 Pro are not weak at all: Corning Victus glass panel, 3216×1440 2K resolution, 10bit color depth, peak brightness 1400nit, the second generation LTPO material to achieve 1 ~ 120Hz dynamic refresh rate, up to 1000Hz touch sampling rate, Display Mate A+ certification... And it fully caters to the entertainment mode of young people who love to play games, directly making this flexible screen of E4 luminous materials into a straight screen, to the greatest extent to solve the curved screen in the game may bring the wrong touch, I have good reason to believe that this move will win the welcome of consumers.
The True Self GT series also has a small episode in 2021, that is, the main image of the True Self GT Master Exploration Edition and the Master Edition, the amount is not large, but in its positioning market range, the response is still somewhat beyond expectations. This can be seen as a test of realme in the field of mobile phone imaging, especially the good performance of the True Self GT Master Exploration Edition, which allows realme to boldly strengthen the image configuration on the True Self GT2 Pro: IMX766 +150 ° Samsung JN1's rear dual main camera collocation is the mainstream of high-end models this year, and there is a microscope up to 40 times to enhance the image gameplay - the previous similar module was oppo Find X3 series. Although this lens is a little difficult to use, it is still fun to take a good final photo.
Using a large area of VC to control the heat of the new Snapdragon 8 in the game scene is a must, not to mention the real I GT2 Pro is still for game users, realme's heat dissipation technology has always been well-known, the real I GT2 Pro is equipped with a new upgrade of the diamond ice core heat dissipation system, the heat dissipation area is as high as 36761mm, in addition to 4129mm super tempered VC liquid cooling, to ensure the new Snapdragon 8 processor sustained high-performance output.
5000mAh battery with 65W SuperDart flash charge official announcement 33 minutes up to 100% efficiency, more importantly, it can also ensure a considerable return speed in the bright screen state, which is an important feature for game users - it is worth noting that before the 65W power full of 4500mAh battery takes 35 minutes, and this time to the larger capacity battery back time is shorter, after 95% of the charge power is up to 20W, the last 1% still has 15W, The efficiency benefits brought by the algorithm upgrade are considerable.
With the well-known vibration motor manufacturer AAC jointly customized SLA0815 large-size X-axis linear reach, with stereoscopic double yang to enrich the game experience, which is also for game users - in fact, this action has been done on the real me GT Neo2, but this time it is done more thoroughly; broadband by switching antennas, in a variety of grips can maintain a stable network connection, this is still for game users.
It is worth mentioning that the true self GT2 Pro rarely maintains a weight of 189 grams after plugging the 5000mAh dual-cell battery, which not only guarantees the endurance, but also meets the requirements of young users for the texture and feel of high-end products. In addition to the design of many targeted functions for game users, the industry's first largest 150 ° ultra-wide angle lens and flagship mainstream image configuration, the sense of grade is enough appearance image, the real me GT2 Pro for its target users this time - the daily use of young people is almost all-encompassing, the corresponding configuration is enough to be called flagship level.
Therefore, this time its pricing moved up to 3699 yuan to start is very normal. In order to prevent the risk of pulling the price too high at one time, the True Self GT2 Pro also adopts a "family" method of release, and the True Self GT2 using the Snapdragon 888 processor will be introduced to the market at a price of 2599 yuan. Its existence can be a good price point for the realme flagship product line including the true my GT Neo, and it is a existence that can be up and down, attackable and defended. As for some people complaining about the heat and power consumption performance of Snapdragon 888, please rest assured that after being polished for a year, it has been much better than before, and in 2022, such a situation will be commonplace.
Write at the end
The True Self GT2 series, especially the extremely accurate image and product positioning of the True Self GT2 Pro, is completely different from the true self GT launched in 2020, and I have to repeat the sentence again: "realme is beginning to find feelings." I think that challenging the high-end flagship of mainstream brands and influencing the choice of young consumers is fully equipped, and the ARPU value of the game to the crowd is more impressive, which can bring more benefits to the user operation of realme. I look forward to the success of Realme's path of defining high-end flagships for young people this time, after all, everyone has their own favorite high-end flagships, so why stick to the established rules?