Is boss's low premium, high sum insured, and whole-population participation sustainable?

Since the beginning of this year, after the explosive rush of HuiminBao products in 2020, new innovations have emerged. In addition to continuing the characteristics of "low premium, high sum insured, and participation of the whole people", more and more government departments are also increasing their participation to further improve the "inclusiveness" of Huimin Insurance products.

In terms of protection methods, Huimin Insurance has also gradually appeared related products jointly underwritten by multiple insurance divisions. In addition, in terms of underwriting and compensation conditions, in addition to the participation of medical insurance participants in the region, there are also some products designed with no restrictions on previous diseases, which means that people who are already sick can also meet their needs for protection supplements through insurance means.

The gradual upgrading of HuiminBao products has indeed brought multi-level protection and supplements to consumers. But at the same time, it is still necessary to answer the concerns of all sectors of society about product sustainability, value and commercial capabilities.

Recently, the original live video program "BOSS On Health" and "Innovative Commercial Health Insurance "Huimin Bao"" specially invited Xie Bangjie, President of Magnesium Health, Li Peng, Assistant General Manager of Taikang Online Health Insurance Division, and Long Ge, Co-founder and General Manager of Zhongtuobang, to focus on the past and present lives of Huimin Insurance and discuss the powerful complementary role of business to the multi-level security system.

The multi-level security system brought by Huimin Bao is supplemented

Since 2020, the popularity of Huiminbao products actually has its inevitability. This is mainly due to the needs of the people, the outbreak of the health insurance market and the support of multi-level government protection.

Different from the past commercial insurance "health insurance" thinking, Huimin Insurance products in the same region, do not set the threshold for the insured, usually all social security users can choose to apply for insurance. Xie Bangjie believes that it is rare for Huimin Bao to put healthy people and non-healthy groups in a security space. At this time, the relationship between insurance companies and consumers has changed from the original simple sales behavior to the insurance company's attention to consumer health. "When an insurance company becomes a contractor of Huimin Insurance, it is no longer concerned with various after-the-fact reimbursement behaviors, but how to make consumers healthier through the ability to provide health services."

Li Peng believes that due to the low premium of Huimin Insurance products, even if the base of insured people is large, it is difficult to produce a strong supplement to social security from the aspect of premiums. But the real innovation of this product is that "the biggest difficulty in the docking of social security and commercial insurance lies in the mismatch of the population, and commercial insurance often protects healthy people, while social security is the whole population." It is difficult to create synergies. Li Peng explained that the whole population guarantee of Huimin Bao is precisely "the first time to achieve the matching of social security and commercial insurance in the crowd, in fact, it has created a space for social and commercial collaboration." ”

In addition, Li Peng also believes that as an innovative commercial insurance product, HuiminBao actually extends the flexibility of social security in the process of social and commercial cooperation. "It is both within the scope of social security cooperation and a commercial innovation mechanism." Therefore, a hundred flowers can be born in the form of products. From the perspective of social and business collaboration, HuiminBao has created a good foundation. ”

As for why commercial insurance companies are actively involved in Huimin Insurance products? Previously, many views believed that it was mainly due to the low coverage rate of domestic commercial insurance and the degree of consumer awareness. The low premium and high insurance amount of Huimin Insurance products can play a role in market education for the promotion and publicity of commercial insurance. But Longe analyzed the role of Huimin Bao from another perspective. "I think that on the contrary, Huimin Bao has played a role in popularizing the basic medical insurance of the society." The vast majority of people who have been in the previous episode do not know very well what kind of social health insurance we have. As a supplementary connection between commercial insurance and social insurance, consumers must understand what kind of protection they have if they want to truly understand what kind of products they have purchased. This has brought about a popularization of the basic social medical insurance of the whole people. ”

What is the sustainability of HuiminBao?

Although the protection of Huimin Insurance is not low, compared with long-term medical insurance that can be renewed for 6 years, or even up to 20 years, Huimin Insurance products are mostly 1-year protection is still a key point of consumer concern. In addition, judging from the existing experience of companies operating HuiminBao products, most of them are in the exploration period of profit models, and the possibility of actual profitability of products is still unknown.

However, when it comes to this issue, the participants are generally more optimistic.

Longge said that as a community product that can unify the interests of all parties, Huiminbao has the possibility of driving a virtuous circle for all parties. "It is valuable to the participants, and the participants hope to develop in this industry for a long time, and they will naturally be more willing to invest." Longe added that many participants are now more concerned about whether they have the opportunity to participate in more regions, a larger share, and a larger number of people. "The crowd is picking up firewood and the flame is high, insurance companies, third-party health service agencies, special drug service agencies, everyone is pushing this matter together as never before." Therefore, I think it is impossible for HuiminBao not to develop rapidly. ”

Longge predicts that by the end of 2022, the number of people protected by Huimin Bao is expected to exceed 100 million. "From 2020, it is expected to exceed the number of people who have been serving China's commercial health security development in the past 30 years in three years." Speaking of this prediction, Longge was quite excited.

In Xie Bangjie's view, because HuiminBao unifies the interests of multiple parties, it is more likely to become the spokesperson of patients and the baton of the pharmaceutical industry. "As a professional insurance institution, we can choose the medical services with the best efficacy, the safest and the highest cost performance. Huimin Bao can pay the bill, which is a great thing. ”

Li Peng believes that although the amount of insurance for the benefit of the people is not high, it is sometimes criticized that "the scale of insurance is not large." However, due to the large number of insured people, it is still able to enable insurance companies to drive service-side reforms through consumer traffic. "Huimin Bao can become a tool to gather customers and gather funds, and guide the interest model to a positive cycle." Li Peng summed up.

For consumers, what kind of Huimin Insurance products are really needed? What trends will change in the future of the huimin insurance industry?

Finally, I would like to thank FAW-Volkswagen Audi for its title support for this issue of "BOSS on Health".

Source: Health Community