BOSS On Health No. 88|after the epidemic, is Internet medical treatment still hot?

In the past two years, the popularity of the Internet medical industry has gradually risen, from the Internet giant BAT to the small big data start-ups are focusing on the Internet medical market.

Different from the information, portals and community services of the early Internet medical care, the new wave of Internet medical companies has covered a more diversified field, covering many aspects such as pharmaceutical e-commerce, online diagnosis and treatment, and medical AI.

It is worth mentioning that in 2020, Internet medical care has entered the public eye with an unprecedented posture, and has played a big role in the fight against the epidemic, becoming one of the few industries that has achieved breakthrough development during the epidemic period.

The original content brand "BOSS on Health" in the health industry focuses on the hot Internet medical industry in 2020, and specially invites Cao Shirley, CEO of Shanghai Medical Renjia, Zhang Chao, founder and CEO of Left Hand Doctor, and Xiong Shuirou, managing director of Yoyin Medical Fund, to conduct live dialogues around the new trends and new patterns emerging in the Internet medical industry, and analyze the next step of Internet medical development together.

How long can the popularity of online diagnosis and treatment last?

2020 is hailed as the first year of a historic breakthrough in the development of Internet medical care. The emergence of the epidemic has promoted the rapid outbreak of Internet medical treatment. Since then, with the normalization of the epidemic and the follow-up of public hospitals, the accumulated online users during the epidemic have returned. The sustainability of online diagnosis and treatment is facing certain challenges, and people's newly formed online medical habits are being tested.

For this phenomenon, Cao Shirley, CEO of Shangyi Renjia, believes that the epidemic has indeed promoted the great development of Internet medical treatment, and the most important thing is that people have begun to try to use online medical methods to solve practical health problems. At the same time, the large-scale emergence of online diagnosis and treatment demand has put forward a new test for the operational capabilities of major Internet medical platforms. How to quickly build trust between doctors, patients, and platforms has become a top priority. Trust will promote the continuation of habits, and the cultivation of patients' online diagnosis and treatment habits still needs the accumulation of time, and it needs the continuous improvement of platform operation capabilities to support them.

In the view of Xiong Shuirou, managing director of The Printing Medical Fund, when Internet medical treatment successfully steps from the embryonic period and the introduction period to the growth stage, the innovation of major platforms will also have popularity, and the black swan event of the epidemic has played this effect. With the reduction of patient education costs, policy support, and technology iteration, those companies with operational capabilities and integration capabilities will usher in the dividends of the times, and the dividend cycle will be further continued because of the integration of technology and tradition.

Zhang Chao, founder and CEO of Left Hand Doctor, who specializes in the research and development of medical AI, also believes that technological innovation has played a huge role in the development of Internet medical treatment. "The sudden outbreak of the epidemic in 2020 has given Internet medical technology a cold start boost. The original development of Internet medical care has always been difficult, but after the epidemic, the next development of Internet medical care will only get better and better, and there will be no cliff-like decline. Zhang Chao said.

In fact, the emergence of the epidemic has also promoted changes in the nature of Internet medical demand, from improvement to just demand. Based on the rigid needs of society, policy dividends are also landing one by one. In the face of this trend, Cao Shirley believes that the future Internet medical insurance policy will be carried out for 3 parts, first of all, it will benefit the online platform of public medical care; secondly, it will gradually involve the social Internet medical platform, such as medical insurance fixed point pharmaceutical e-commerce, they will undertake the "three diversions" of public hospitals, doctor diversion, prescription diversion, drug diversion; and finally benefit the medical insurance control fee, social medical care will also rely on its own technical advantages, through the standardization of diagnosis and treatment paths, chronic disease management, special disease management, etc. Form cooperation with the government to achieve a mutually beneficial and win-win medical and health community.

How far is the first diagnosis of open Internet medicine?

After the baptism of the epidemic, Internet medical treatment has gradually become a just need of consumers. For patients, the habit of online medical treatment has been formed. As a result, voices about whether Internet medical care should be granted the right to make the first diagnosis have gradually emerged.

The "Internet medical insurance first diagnosis system" first appeared in the policy document at the national level, and it was on April 10, 2020, the National Development and Reform Commission and the Central Cyberspace Administration jointly issued the "Implementation Plan on Promoting the Action of "Using Data to Empower Wisdom on the Cloud" and Cultivating New Economic Development". In the plan, the official proposed that "with the National Digital Economy Innovation and Development Pilot Zone as the carrier, explore and promote the Internet medical insurance first diagnosis system and appointment triage system in the field of health and health".

This saying "a stone stirs up a thousand layers of waves". Because many previous documents have clearly stipulated that Internet medical care is not allowed to carry out the first diagnosis, but this time it has proposed to explore and promote the internet medical insurance first diagnosis system. Industry experts believe that this also means that Internet medical treatment is expected to usher in a breakthrough in the first diagnosis, and medical insurance will reimburse the internet first diagnosis.

For the focus of the first diagnosis of Internet medical Treatment, He Jin can be officially landed, Zhang Chao believes that the first diagnosis of Internet medical treatment can be released at some levels, but the release is not a package release, but for some diseases can be released, including psychological counseling, skin diseases and basic infections.

However, Zhang Chao also said. For regulators, it is very prudent to let go of the first diagnosis, because they are afraid of misdiagnosis and other phenomena. For the future Internet to open the first diagnosis how to avoid the emergence of misdiagnosis, Zhang Chao gave his own ideas: "In the future, the first diagnosis of Internet medical treatment can have multiple doctors to receive treatment, and the unified diagnosis and treatment opinions between doctors can greatly avoid misdiagnosis." ”

However, this method is also easy to cause a waste of medical resources. "Since doctors can receive treatments online, can we arrange a robot doctor to assist in the future?" Zhang Chao believes that this may become a breakthrough in the future opening of the Internet for the first diagnosis.

As a representative of the Chinese medicine Internet medical platform, Cao Shirley believes that Chinese medicine and Western medicine are different, and it is necessary to look at the first diagnosis and follow-up diagnosis under different medical systems separately. As an example, as an Internet platform for traditional Chinese medicine, the definition of the first diagnosis should be the diagnosis of the condition and the diagnosis results, which is quite different from the "light consultation" consultation. At the level of Internet medical treatment, the "look, smell and cut" of the first diagnosis of Chinese medicine is more difficult than the "light consultation" of Western medicine. Therefore, Shangyi Renjia has been constantly exploring the standardization, replicability, traceability and evidence-basedness of TCM.

In addition to the controversy over which diseases are suitable for the first diagnosis, patients often encounter the embarrassment of not knowing which department to see when they seek medical treatment. In this regard, Xiong Shuirou said that the difficulty of this problem is that China has not yet established a whole general practitioner system in terms of medical first diagnosis, and it is impossible to find a doctor who can really go to the first diagnosis. Xiong Shuirou believes that if the problem of the first doctor can be solved in the future, then the problem of the Internet first diagnosis system will not be a big problem.

How difficult is it to connect data inside and outside the hospital?

Whether it is an online first diagnosis or a follow-up consultation, a large amount of data will be generated, and the discussion of how to open up the data inside and outside the hospital has never stopped.

Zhang Chao believes that no matter how difficult it is, the data opening inside and outside the hospital will definitely be achieved in the future. However, many hospitals are now worried about the risk of data breaches and the quality of data outside the hospital. He said that at present, in terms of data opening up inside and outside the hospital, many companies are not wrong in the direction, but in the process of doing it, they still need certain opportunities and scenarios. For example, he said: Epidemic prevention and control is a very good case of opening up, because for hospitals, it is not only necessary to collect data on patients' hospitalizations, but also to follow up data on patients in daily life.

In Cao Shirley's view, the opening up of data inside and outside the hospital is a long way to go, but in the case that it has not yet taken shape at this stage, is the social medical office stagnant in terms of data access? In fact, taking traditional Chinese medicine as an example, because Traditional Chinese medicine has a strong ability of "single combat", it can be practiced without the help of a large number of equipment and instruments, flexible and mobile, as long as the traditional Chinese medicine doctors are provided with multi-point practice and opportunities for traditional Chinese medicine doctors to start a business, they can realize the "transfer" of data from the hospital to the outside of the hospital, thus forming a "curve to save the country" in and out of the hospital. Therefore, Cao Shirley believes that whoever can give more support to Chinese medicine doctors will win more "data".

Finally, I would like to thank FAW-Volkswagen Audi for its title support for this issue of "BOSS on Health".

Source: Health Community