As a brand that focuses on young people, the Lynk & Co brand has gained a lot of sales through five years of market fighting. Especially since 2019, the Lynk & Co blue "chariot" born out of Lynk & Co 03 has won three consecutive crowns at WTCR, gaining a lot of influence for Lynk & Co 03 and the Lynk & Co brand in the hearts of young people. Today we will combine the market terminal situation, to see what the current sales situation of Lynk & Co 03 is, if you want to start a Lynk & Co 03, is it a suitable time to buy. At the same time, we also want to know whether Lynk & Co 03, which represents the "brand up" of Chinese brands, has the strength to "compete" in the face of volkswagen Langyi, a veteran popular car in the compact car market.
Discount 10,000 yuan, 2.0T sells well, color multi-choice "Black Samurai"
Judging from Lynk & Co's own sales sequence, Lynk & Co 03 is still the "mainstay" of brand sales. Take a Lynk & Co 4S store in Beijing where we went, which sold a total of 86 new cars last month, including 21 Lynk & Co 03s, accounting for a quarter of the total sales, which is definitely a volume model.
The best configuration sold by Lynk & Co 03 is the 2022 2.0TD DCT Jin Pro, in addition to the performance version of Lynk & Co 03+, it can be regarded as the top model of Lynk & Co 03, the official guidance price is 162,800 yuan, of which the best color sold is black. As for why this car sells well, from the perspective of power, Lynk & Co 03 has two kinds of power, 1.5T and 2.0T, although the power performance of the 1.5T model is not bad, but some consumers can not accept the three-cylinder model, so many people are willing to spend more money to choose the 2.0T model with better power performance.
Of the two 2.0T-powered models, the hot-selling models have a lot more features than the 2.0T entry-level model, which include more comprehensive driver assistance features and a series of comfort features, and their total value is far more than 12,000 yuan. So it is easy to understand that the 2022 2.0TD DCT Pro is the best model on sale, which is also our most recommended configuration. It is also worth mentioning that in the two configurations of the 1.5T model, the high-end model is also more cost-effective than the low-end.
At present, the purchase of Lynk & Co 03 is mainly to buy a car in full and buy a car in installments, here we take the hot car as an example, come to us to talk about the terminal discount.
Full purchase of a car: cash discount of 10,000 yuan, the road costs include the license fee (1500 yuan), insurance cost (about 4000 yuan) and vehicle purchase tax (about 13060 yuan), by calculating the final landing price of 171360 yuan. The current replacement subsidy policy is 4,000 yuan for the same brand and 3,000 yuan for other brands.
Buying a car in installments: Like buying a car in full, the cash discount is also 10,000 yuan, and the loan installment is currently interest-free, but a financial fee of 2,500 yuan is charged. So if we calculate according to the down payment of 60%, installments of 24 installments, plus a series of hard expenses, the road cost of this car needs 112740 yuan, and the average repayment cost of each period needs 2547 yuan.
Details can be found in the following table:
So if you are recently ready to buy a Lynk & Co 03 in Beijing, the best configuration currently sold is the 2022 2.0TD DCT JinPro, which belongs to the top model in addition to the Lynk & Co 03+, and is also the most cost-effective model in the whole series. The best color sold is black, and this "black samurai" "offensive feeling" is what its car buyers are after. At present, Lynk & Co 03 has a small number of existing cars sold in stores. If you don't catch up with the current car or don't have your favorite color/configuration, the waiting period for booking a car takes about a month.
So, what does the user portrait of Lynk & Co 03 look like? The sales staff told us that the current purchase of Lynk & Co 03 is mainly young people, and their car selection is mainly focused on personalization and handling performance, and Lynk & Co 03 just meets their needs at these two points.
Compared with Volkswagen Langyi, Lynk & Co 03 is more suitable for young people who talk about personality/sports
How should the two cars of Lynk & Co 03 and Volkswagen Langyi choose? In fact, since the Lynk & Co brand first lifted the WTCR championship trophy in 2019, Lynk & Co 03 has enough product strength and brand power to compete with the joint venture brand, and the choice between these two cars is mainly to see what you need.
The main advantage of the Lynk & Co 03 is that for those young people who pursue personalization and sportsmanship, its exterior interior as well as power and handling performance are better. And compared with the "ancestral interior" of Volkswagen Langyi, Lynk & Co 03 does have a more advanced sense of interior design. If you want to buy a car to "drive cool", Lynk & Co 03 is definitely a better choice.
But for households, Volkswagen Langyi is more in line with the needs. The terminal price of Volkswagen Langyi is much lower than that of Lynk & Co 03, and its wheelbase is not as long as that of Lynk & Co 03, it is enough to meet daily household needs. In terms of fuel consumption performance, it is also more fuel-efficient than the Lynk & Co 03, which cares more about the driving pleasure brought by power and handling than fuel economy.
So to choose between Lynk & Co 03 and Volkswagen Langyi is nothing more than asking you whether you want to "scorch" or "IKEA". The main people who buy Lynk & Co 03 are young people who like to play with cars and enjoy life. And the purchase of Langyi, indeed there are many are bought as a family car for commuting use, the car for them, leather durable and worry-free fuel saving is the most important.
summary:
Finally, let's talk about the use of Lynk & Co 03 and Volkswagen Langyi after the purchase of the car.
First of all, talk about maintenance, the maintenance cycle of Lynk & Co 03 is 10,000 kilometers of maintenance once, the current first guarantee, small maintenance price of 980 yuan, large maintenance price of 1477 yuan.
Volkswagen Langyi's first insurance is carried out at 5000 km, the second maintenance is carried out at 10000 km, and the maintenance cycle after that is 10000 km maintenance is once, and free maintenance is not given at present, the small maintenance price is 350 yuan, and the large maintenance price is 734 yuan.
Then there is the residual value performance of the second-hand car of the two cars.
2 years of age to drive 22,000 kilometers of Lynk & Co 03 2019 1.5TD DCT Pro version of the national VI, the landing price of 165,100 yuan, and now the second-hand car residual value of 123,600 yuan.
Volkswagen, which has traveled 26,000 kilometers with a 2-year age, langyi 2019 1.5L automatic comfort version of the national VI, the landing price is 140,600 yuan, and now the residual value of the second-hand car is 95,000 yuan.
However, since both cars are relatively new models, the reference value of the residual value of used cars is not too large.
On the whole, if you want to buy a Lynk & Co 03, I think it is a relatively good time to start, for the perennial discount is not too big for Lynk & Co 03, now the cash discount of 10,000 yuan is still relatively good. Although you can enjoy the interest-free policy if you buy a car in installments, you need to pay a financial fee of 2500 yuan, and it is still cost-effective to buy a car in full. In addition, there are currently a small number of existing cars in the store that can be picked up directly, but if you do not choose the desired color/configuration, the booking cycle takes one month. In the Lynk & Co 03 car series, our most recommended configuration is also the current hot selling 2.0T top-mounted model, which is the most cost-effective in both power and configuration, and this configuration is currently available in the store. Of course, if you don't care so much about power performance, you can also accept a three-cylinder engine, then buying a top-of-the-line model with 1.5T is also a good choice.