Recently, noproblem, a virtual music artist label jointly created by the domestic virtual idol platform service provider Wanxiang Culture and Modern Sky, launched the "NoProblem Special Performance for the Fifth Anniversary× of M_DSK" at the end of 2021. The show was created by NoProblem, a well-known Hip-Hop label M_DSK, and gave fans a year-end reward. And authorized the well-known domestic VR brand - iQIYI Adventures, as well as iQIYI live broadcast special presentation, to jointly explore new scenes of virtual idol music entertainment interaction.
At the performance site, real and virtual gathered together, and the guests included many well-known artists from the Hip-Hop label M_DSK of Modern Sky, as well as well-known virtual idol IPs, DJs and dancers in China. In addition to many classic IPs such as Bai Yuekui, the popular character of the high-scoring drama "Spirit Cage", fanbao, the first national style virtual idol of Qi Drum Culture, etc., the virtual music artist label NoProblem's Pool Band, ROBBi and other vertical fields of virtual idols all appeared, bringing wonderful performances. In addition, the performance also specially invited AYAYI, the first ultra-realistic digital person in China, to serve as a digital trend art officer, and designed and presented an exclusive NFR digital gift for the fans present.
The interactivity and immersion of content is the cornerstone of enhancing the user experience in the virtual environment of the future metaverse. This special performance, through the digital content production and matching experience based on the scene in Vientiane, empowered the virtual couples to bring a full sense of atmosphere performance, under the high-quality presentation of the VR end of iQIYI Adventure, deeply restore the real performance scene, and use the form of live broadcast to merge and intertwine the real world and the virtual stage, so that users can interact with the wonderful performance content in real time and enjoy the immersive experience of the music meta-universe. The successful presentation of this performance not only unlocks more scenes for virtual idols, but also once again shows more ways to show live music festivals and concerts in the future.
Previously, Wanxiang Culture reached a strategic cooperation with iQIYI Intelligence (now renamed Beijing Dream Bloom Technology Co., Ltd.), authorized the IP content library to make up for the "Adventure" content ecology with high quality, and officially logged on to iQIYI Smart Adventure VR at the end of August, among which the wonderful stage content of many IPs represented by 5 brothers has been loved by the majority of users. Next, the two sides will continue to work together to explore more possibilities around virtual idol song and dance dramas, big movies, interactive games and other content gameplay.
It is understood that the content of this online performance is also organically linked to the offline scene, in addition to the well-known Hip-Hop label M_DSK in the United Nations, it is also specially planned by the virtual idol ROBBi as a virtual MC, and the whole process of interacting with guests and audiences in the offline performance scene. At the same time, artist BrAnTB Bai Jingyi also co-presented the "MoonWalker" track with ROBBi, which detonated the audience and brought an interesting audio-visual experience to the offline audience, which was very representative and experimental, and won the call of the whole audience.
Online and offline multi-scene through the form, has been warmly sought after by Generation Z. According to incomplete statistics, the special performance has won a large number of KOLs and "tap water" onlookers, and the related topic content has triggered nearly 10 million reading discussions on social platforms, and the degree of attention is self-evident.
With the continuous development and improvement of 5G, blockchain, AR/VR and other technologies, the concept of music metaverse will become clearer. In the future, Wanxiang Culture will continue to work with iQIYI Adventure VR to continue to explore new models, new forms and new experiences of future music content and performances, try more imaginative and new scenes of virtual entertainment interaction, and create a new experience of realistic and immersive meta-universe for users.