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Beauty Watch | Under the smell economy, can deodorant spray become the next star category?

Beauty Watch | Under the smell economy, can deodorant spray become the next star category?

Although everyone wants to exude a good scent, sometimes the perfume is too strong, especially on a hot summer day or when you are in close contact with others, this is the best alternative as a fresh version of the perfume.

"The biggest difference between these two product forms is the strength of the fragrance and the effect it ultimately has on the skin," explains Jodi Geist, director of product development at Bath & Body Works. "

"The olfactory experience of EDF is enhanced, more diffuse and longer-lasting. Therefore, eau de Parfum only needs to be used in small amounts throughout the day. While our deodorant sprays are similar to eau de parfum in terms of experience and durability, they tend to be lighter and softer and can be used in large quantities throughout the day. Jodi Geist continued.

Another major difference between deodorant sprays and perfumes is that some deodorant sprays are alcohol-free, while perfumes almost all contain alcohol. "I only use alcohol-free deodorant sprays on my hair," says Brook Harvey-Taylor, founder and CEO of Pacifica Beauty, "and while hair is an excellent carrier of scent, alcohol can make the hair very dry, so I avoid using perfume on my hair." ”

She also mentioned: "Using deodorant spray directly after bathing can also bring a light fragrance to the whole body. Overall, if you want a softer, more seemingly innocent aroma, you can use a body spray. Using perfume on the wrist results in a more complex and long-lasting aroma. ”

Since deodorant sprays mostly use blends that are cheaper than perfumes, this is also a more economical option. "The price of deodorant sprays is generally less than half that of perfumes of the same type, but the capacity is five times higher." Harvey-Taylor said.

However, there is no conclusion on which product is better, it all depends on personal preference. "Everyone experiences and uses fragrance differently," says Abbey Bernard, director of body care marketing at Bath & Body Works, "and for those looking for a softer scent experience, or want to refresh themselves in the shower or after a workout, a fragrance spray may be a better option." For those who want to experience a more intense, long-lasting and ubiquitous fragrance, eau de parfum is the best choice. ”

The general function of body lotion is to moisturize and moisturize, and may also have exfoliating, whitening and other effects, but in any case, the main effect of body lotion is skin care, fragrance is an additional selling point to enhance the sense of experience, if there is no such demand, especially in the summer when you do not want to increase the burden on the skin, the deodorant spray that can simply provide the aroma is a more suitable choice.

"Deodorant sprays can be sprayed in large quantities throughout the body and can be used wherever the aroma is needed," Geist says, and with patience when using it, let the spray dry naturally and not rub it. "Friction breaks down aroma molecules and invalidates them," Harvey-Taylor explains, "I even use spray on clothes before ironing them, but be sure to test them first, because not all clothes are suitable for deodorant sprays." ”

BeautyInc has selected 9 deodorant sprays that allow you to feel the classic fragrance in another form, while also adding new meaning to your skincare and haircare experience.

Beauty Watch | Under the smell economy, can deodorant spray become the next star category?
Beauty Watch | Under the smell economy, can deodorant spray become the next star category?

This is not a daily body spray, first of all it is a fragrance enhancer that strengthens this fragrance when superimposed with another fragrance. But it can also be used alone and is able to exude a warm wood and earthy atmosphere. This is a lightweight version of the brand's "I am not a perfume" perfume that can also be used on hair. And what adds to it is the environmentally friendly design of this product.

Beauty Watch | Under the smell economy, can deodorant spray become the next star category?
Beauty Watch | Under the smell economy, can deodorant spray become the next star category?

Known for its timeless masculinity and mystery, Montblanc's legendary eau de toilette is a refreshing version of this classic fragrance. The rich notes retain its signature scent, blending Italian bergamot, French lavender, pineapple leaves, white cedar, rose, fresh jasmine, coumba bunny, moss, sandalwood and tonna beans.

Beauty Watch | Under the smell economy, can deodorant spray become the next star category?
Beauty Watch | Under the smell economy, can deodorant spray become the next star category?

Thanks to its 360-degree spray technology, the name is apt. The spray can be used anywhere by tilting and inverting – including the neck, arms, legs and other parts of the body. Notes of citrus and wood are served in a refreshing, rich note, with notes of lavender, geranium and moss.

Beauty Watch | Under the smell economy, can deodorant spray become the next star category?
Beauty Watch | Under the smell economy, can deodorant spray become the next star category?

If you like the gourmet scent of Sol de Janeiro's star product, Bum Bum Cream Body Lotion, you'll also want to spray Sol de Janeiro's Brazilian Crush Cheirosa Hair and Body Fragrance Spray on your body and hair. Its notes are the brand's signature pistachio and salty caramel scents that can also be worn on clothing. "cheirosa" in the product name is a Portuguese word meaning "always smells great", and this gastronomic aroma will instantly immerse you in the beaches of Brazil.

Beauty Watch | Under the smell economy, can deodorant spray become the next star category?
Beauty Watch | Under the smell economy, can deodorant spray become the next star category?

Hair care brand Moroccanoil has launched a new hair and body fragrance spray with its signature scent this year. Blended with amber, magnolia and woody notes, this warm floral mist uses skin- and hair-enhancing ingredients including vitamin E, fatty acids and nourishing antioxidant-rich argan oil. In addition, it also has sun protection against ultraviolet rays.

Beauty Watch | Under the smell economy, can deodorant spray become the next star category?
Beauty Watch | Under the smell economy, can deodorant spray become the next star category?

Calvin Klein One perfume dominated the 90s, and now this classic fragrance still has a significant market position and is available in a fresh body spray version. Retaining bright citrus notes, this spray uses bergamot, cardamom, fresh pineapple, papaya, jasmine, violet, rose, nutmeg and musk to continue the refreshing and vibrant scent decades later.

Beauty Watch | Under the smell economy, can deodorant spray become the next star category?
Beauty Watch | Under the smell economy, can deodorant spray become the next star category?

Not only does this spray deliver a beautiful scent, it also has excellent skincare results. Floral notes emphasize the soft romance of suzuki and musk, while lightweight body oils are instantly absorbed by the skin through a spray, leaving skin moisturized and radiant.

Beauty Watch | Under the smell economy, can deodorant spray become the next star category?
Beauty Watch | Under the smell economy, can deodorant spray become the next star category?

Diptyque Dusaint Body Spray's floral scents are a blend of tuberose, rose, orange blossom and red pepper. To keep the skin fresh and hydrated, it also contains White Lotus Extract, which volatilizes into a non-sticky powder for a pleasant experience.

Beauty Watch | Under the smell economy, can deodorant spray become the next star category?
Beauty Watch | Under the smell economy, can deodorant spray become the next star category?

Perfect for use when you need to rejuvenate, the note is inspired by ingredients from around the world, blending upbeat feelings of grapefruit, coconut and jasmine, perfect for keeping up your mouth in a drawer or fitness bag. BINC

Written by: Celia Shatzman

Edit: Lee

Image source: Network

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