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Zhong Jiefu pharmacy door
Jiashan Xitang Zhong Jiefu Pharmacy is located in the Silk House, the national historical and cultural city of Jiaxing, mainly engaged in retail Chinese herbal medicines, Chinese medicine tablets, medicine, wine, large tonic cream, food and so on.
Its first "Eight Treasure Cakes" is a traditional specialty of Xitang, Zhejiang Province, with light gray flakes, which are deeply loved by the masses and are especially popular with children.
The "Four Ponds and Eight Treasures Cake Making Technique" was included in the "Third Batch of Zhejiang Provincial Intangible Cultural Heritage List".
Interior view of Chung Kit Fook Pharmacy
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Jiashan Xitang Zhong Jiefu Pharmacy is located at No. 11 Tangdong Street, Xitang Town, founded in the eleventh year of Qing Guangxu (1885).
Founder Zhong Daoguo is a local Confucian doctor, in his early years by the famous Gusu doctor Ma Peilan, Zhong Shi not only deeply understand pharmacology, but also proficient in medicine, proficient in surgery and good at internal medicine, quite a research on chinese medicine.
He chose the word "Jiefu" in the sentence "Shijing Chutz", "Repay with Jiefu, Long Life Without Frontiers", and named "Zhong Jiefu Pharmacy" with the surname "Zhong" as the store number. Later, the pharmacy passed to his son Zhong Jianzhou (who was fully responsible for the pharmacy business in 1908 and died in 1970), and then to his grandsons Zhong Shicheng and Zhong Shijiang (former manager of Zhong Jiefu Pharmacy, now retired in his hometown in Xitang).
Zhong Shicheng's son Zhong Kai did not inherit his ancestral business and became a radio technician. In July 2003, Zhong Jiefu Pharmacy was purchased for Qin Dongtao and others, and is still opening at the original site of Xitangtang East Street.
The building area of the store is more than 1500 square meters. The layout is the former Shikumen wall and business hall, the middle is the hall bedroom and office room, and the back is the drug production workshop and warehouse, the drug garden, the roof is equipped with a drying field, and there are staff dormitories on both sides. The maximum number of employees is 30 or 40.
Over the past hundred years since its establishment, the pharmacy has taken "it is better to be full of dust and may the world be free of disease" as its purpose, to win the trust of Ding City, to prosper for a long time, to "full variety, excellent quality, low price, humanization" as the business characteristics, while developing and developing pills, powder, cream, Dan and so on suitable for various groups of people.
Both the "Chronicle of Jiashan County" and the "Chronicle of Xitang Town" list Zhong Jiefu Pharmacy as an old shop and a famous store. In 2004, it was identified as a county-level cultural relics protection unit, and was valued and cared for by provincial and municipal leaders.
Zhong Jiefu billboard (Qing Dynasty)
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By Ding Zhong Jiefu Pharmacy to select medicinal materials authentically, never shoddy, fine processing of drugs, attach importance to the storage and collection, coupled with a complete variety of drugs, more than 100 years deeply trusted by the people. The pharmacy has also developed "thin pieces of donkey skin glue" and "eight treasure cakes" to make "Daquan Deer Pills" and other pills scattered cream Dan.
Among them, the annual sales of thin slices of donkey skin glue are 1,000 kilograms, the eight treasure cakes are 12,500 kilograms, and the winter tonic cream is more than 1,500 pieces per year, which is well-known in Jiangsu, Zhejiang and Shanghai. So far, it also produces special products such as large tonic ointments, double tonics and medicinal liquors. On the basis of inheriting the traditional Eight Treasure Cakes, the pharmacy has also continuously innovated and developed
Among them, "dried mint mung bean flakes" and their production process, "walnut almond slices" and their production processes have declared national patents, and have obtained two national invention patents and one design patent after examination.
"Zhong Jiefu Double Tonic" is one of the traditional prescriptions of the century-old shop Zhong Jiefu. It has been sold in Jiangsu, Zhejiang and Shanghai for more than 100 years. Shizhu ginseng, mianhuang miao, thick eucommia, all angelica, goji berries, donkey skin glue and other more than twenty flavors of local medicinal materials, completely in accordance with the old shop transformation found in the original prescription regulations, the medicinal materials in this recipe are also in accordance with the special processing methods required in the formula for processing, so that the therapeutic effect of each flavor of the medicine is optimal, and the side effects are minimized.
In addition, on the basis of the original formula, the inheritor Ru Yongyong has improved the "double tonic" suitable for the consumption of the three high people, and at the same time, using his professional boiling skills, he has boiled a "double supplementary ointment" that can be directly consumed, and provided good supplements for the weak and sick, the de-exertion and the middle-aged and elderly.
Bazhen Cake is a Famous Spot of Jiashan, a specialty of Xitang, which was pioneered by the century-old Xitang Zhong Jiefu Pharmacy. The shop's specialty refined thin slices of donkey skin glue and eight treasure cakes are well-known and well-known. In 1958, Zhong Jiefu Pharmacy stopped production of Bazhen Cake. In 1965, Xitang Food Factory and Jiashan County Food Factory semi-mechanized mass production of Eight Treasure Cakes. In 1988, the total annual sales volume reached 287.62 tons. In 1995, Xitang Food Factory and Jiashan County Food Factory stopped production of Bazhen Cake. In 1996, Xitang launched a tourism tour, Xitang Town Zhongbai Company employee Gu Qiang, registered "Zhong Futang", improved the formula of eight treasure cakes, the eight treasure cakes as a Kind of Xitang specialties, tourist food to develop, well received by merchants. In 2008, the eight treasures of the "Zhong Fu Tang" workshop sold 20 tons a year, and There were also Du Fu Tang, Zhong Rentang, Ascendas Food Factory, and Others in Xitang. Pastry workshops such as Erfang Workshop and Leshan Hall also produce Eight Treasure Cakes.
The composition of Chinese medicine in the Eight Treasure Cakes: The eight flavors of Chinese medicines that entered the cake in the early days were: Dang Ginseng, Huai Yam, White Lentils, Fried Bai Shu, Yi Zheng Ren, Yingshi, Lotus Meat, and Five Grain Worms. Among them, "five grain worms" are fly maggots, maggots are called "five grain worms" in ancient medical books, which have the effect of clearing heat, detoxification, and eliminating stagnation, and the fly maggots of the eight treasure cakes are repeatedly rinsed with water for a month until the belly is white, dried and ground into fine powders for use.
After liberation, the "five grain worms" were cancelled into cakes, or replaced with lotus cores and malt. In 2008, the Chinese medicine formula of Xitang "Zhong Fu Tang" Eight Treasure Cakes was: hawthorn, hui ren, white lentils, poria, yam, malt, lotus core. The process includes mixing flour, pressing cakes, slicing, drying, and packaging.
Zhong Jiefu system sorted out the remaining prescriptions in the store, and successively developed and studied a series of related products:
Eight treasure cake slice cake
1. Eight Precious Cake Series
2. Zhong Jiefu cream formula series
3. Zhong Jiefu patch series
(1) Pediatric pharyngeal flat patch
(2) Zhong Jiefu cough patch
(3) Zhong Jiefu cold patch
(4) Zhong Jiefu spleen and stomach patch
(5) Zhong Jiefu cold compress
(6) Zhong Jiefu three-volt paste
(7) Zhong Jiefu 39 stickers
The pharmacy has a deep heritage for more than 100 years, and has maintained the business characteristics of full variety, excellent quality, reasonable price and humanized service, and has a good reputation in the surrounding areas.
Zhong Jiefu three volt stickers
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In order to make "Zhong Jiefu", a century-old brand and golden signboard glow with new vitality, so that more people can benefit from the quality and inheritance of the century-old store, under the background of "Internet +", "Zhong Jiefu" conforms to the trend of Internet development, and in 2018, in the form of mixed ownership, set up a Tunshang company, and hired Ms. Wang Mingmei, who has rich marketing management experience, as the president of product marketing.
In February 2018, under the leadership of Ms. Wang Mingmei, the company's online sales and operation team was formally established, making a new positioning in product marketing, while adhering to the credibility and quality of the century-old brand, integrating into the Internet era to explore and innovate, and using mature marketing planning programs to intervene in market operations from a high starting point.
In terms of products, in view of the modern people's working and living forms and the change of consumption behavior habits, Zhong Jiefu Pharmacy has developed and improved four new eight treasure cake recipes on the basis of the traditional eight treasure cake formulas, according to the different physical needs of men and women, old and young.
Tong-inch, starting from the convenience of eating habits, has carried out innovative design changes in product form and packaging form, the eight treasure cake recipe in each flavor concocted in place of the food herbs, high eye crushing and grinding and 100 mesh sieving into eight treasure original powder, fully release the nutrient particles in it, with full effect of the quantitative bag packaging, easy to store and carry, more suitable for brewing and eating and more conducive to human absorption and utilization, while still retaining the flavor of the original formula.
In just half a month after the new state and new image of "Zhong Jiefu Eight Treasure Cake Raw Powder" was first launched online, the reservation exceeded 60,000 boxes. Wang Mingmei, marketing director of "Zhong Jiefu", said in an interview: "The time-honored brand represents an honor and is also a historical precipitation symbol, and Chinese medicine, as the 'national essence', is an industry with thousands of years of cultural heritage and inheritance." In the current fan economy and circle economy, it is not only necessary to do simple promotion, but also to build the brand to have interaction, temperature and more brand charm. ”
In the future, Zhong Jiefu will fully develop and release the value charm of the century-old brand, inherit the brand with the original intention, innovate and improve the deficiencies, and build an old store into a new pharmacy from the people and give to the people, so as to strive for more people to have a healthier life.
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In the 1920s, founder Zhong Daoru made a thin slice of "Eight Treasure Cakes" that could cure pediatric chancre in accordance with the ancient recipe of Chen Shigong's "Authentic Surgery" of the Ming Dynasty, combined with his own clinical experience, and soon became a health food that Xitang family must eat in the summer of pediatric diseases.
It has also won a variety of awards:
In 1977, Bazhen Cake was included in the drug standards of Zhejiang Province; In 1987, Bazhen Cake won the provincial "Excellent Product Award for Children's Daily Necessities"; in 1999, Bazhen Cake won the "Jiaxing Tourism Commodity Excellence Award"; In 2001, Bazhen Cake won the "Jiaxing Agricultural Expo Famous Brand Product"; In 2004, Bazhen Cake won the "Zhejiang Famous Spot"; in 2008, The Eight Zhen Cake won the "Jiaxing Agricultural Fair Product Excellence Award";
In 2013, the "Eight Treasure Cake Making Techniques" was selected as "Intangible Cultural Heritage of Zhejiang Province";
In 2018, Bazhen Cake won the "Silver Award of the Tourism Products Competition of The Country"; in 2009, Zhong Jiefu was rated as "Zhejiang Time-honored Brand"; In 2017, Zhong Jiefu was selected for the "Jiashan County Intangible Cultural Heritage Catalog" for the store's "Double Supplement Preparation Technique".
(The information in this article is provided by Jiashan Xitang Zhong Jiefu Pharmacy)
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