Gu Ailing part of the endorsement Swipe left and right to view
When it comes to The Generation Z athletes who have recently flourished in the fashion circle, we must talk about Gu Ailing. Gu Ailing, an 18-year-old freestyle skier who has just won the U-shaped venue World Cup championship, set a record for endorsement cooperation with five brands in September 2021, with an average of one brand official announcement and Gu Ailing endorsement in less than a week. In 2021 alone, Gu Ailing signed more than 10 brand companies such as Bank of China, China Mobile, and Yuanqi Forest.
At the same time, her good appearance and young, healthy and international image have also made her a favorite subject of major fashion magazines, because she has another official identity: IMG contract model, combining model and athlete identity, which is also a rare thing in itself. She has appeared on the cover of InStyle Illustrated, VOGUE July, ELLE and Harper's Bazaar.
Gu Ailing
In August this year, in the promotion of Louis Vuitton's new Dauphine handbag, she also performed the new series together with entertainment stars such as Deng Ziqi and Zhou Dongyu, and was invited to attend the LV Spring/Summer 22 Women's Wear Show, and previously participated in the Met Gala.
Attracting the so much favor of the fashion circle and brands, in addition to the upcoming Winter Olympics events, the brand gradually to the young generation and other external factors, Gu Ailing's own excellence, is very worthwhile. Gu Ailing was born in San Francisco, USA, her mother is a Native of Beijing, and her father is An American.
She began to be exposed to skiing at the age of 3, went deep into the field of freestyle skiing at the age of 8, emerged in the world arena at the age of 13, and in recent years has played amazingly in international competitions, winning many gold-rich events, she is also a "triathlon" player, in three events (U-shaped track, slope obstacle skills, big jumping) have excellent results, at a young age, she has won more than fifty gold medals.
In 2019, Gu Ailing joined the Chinese nationality, and her appearance filled the gap in China's freestyle skiing program. The freestyle skiing aerial skills event is one of the few gold medals for Chinese snow sports at the Winter Olympics. At the 2006 Winter Olympics in Turin, Italy, Han Xiaopeng won gold in the men's aerial skills event, which is also the only Winter Olympic gold medal in China's snow sports so far. She regards filling the gap in China's winter sports as her future mission.
Gu Ailing, who integrates sportsmanship, healthy aesthetics and patriotic orientation, is also about to appear on the field of the 2022 Beijing Winter Olympics, and while looking forward to her good results, we also look forward to the healthy and diversified aesthetic trend brought by her to be deeply rooted in the hearts of the people.
Yang Shuyu signed Jordan swipe left and right to view
Long hair is sweet, short hair is handsome and cracked, "human wrench" is talking about Yang Shuyu himself!
But in fact, before she prepared for the Tokyo Olympics this year, her main business had always been five-a-side basketball, and in the field of three-person basketball, she was actually a newcomer. With talent, hard work and teamwork, Yang Shuyu and her teammates have created new history for China in this field.
She was also escorted to the Beijing Institute of Physical Education two years ago, not only Yan Ba, but also Xueba! Outside the arena, she is also an ordinary 19-year-old girl, likes kittens and puppies, has her own idols, likes Li Ronghao, pokes Grandpa, and is also a funny girl on social platforms, from time to time to dry her own paintings, like to eat spicy, addicted to hot pot.
At this time, we suddenly found that what we liked was not a simple athlete, not a medal-winning machine, but a living soul, the "only champion theory" was gradually broken, and the athletes' small personalities outside the arena and the difference were one of the reasons that prompted us to like them, such as Yang Qian's little yellow duck head rope, and other athletes' good-looking nail art.
And Yang Shuyu is favored by the fashion circle and the brand, and it also happens that she not only has a healthy appearance and the spirit of hard work, but also because she has no distance from the young group, which can become a bridge for the brand to communicate with young consumers and lead the new aesthetic belonging to young people.
Emma Raducanu
At the same time, she also broke the 44-year record, becoming the second British women's tennis player to win a Grand Slam after Virginia Wade in 1977.
Emma swipe left and right at the Met Gala to view it
After winning the championship, from the British Prime Minister to the royal family, they all celebrated her victory, and she also became a hot target in the eyes of the fashion circle and the brand. Her youthful and energetic figure appeared on the Met Gala, dressed in a CHANEL dress, long black hair, healthy bronze skin, and completely inferior to the big stars of the night.
Emma on Vogue
In addition, after Wimbledon, she also appeared in the British edition of Vogue magazine, and the resources soared.
Emma, born in November 2002, has a Romanian father and a mother from Shenyang, China, and is of mixed race, which gives Emma a unique beauty. Emma showed talent for tennis at an early age, and with the full support of her parents, she was selected by the British Tennis Association. In 2015, at the age of 12, Emma won her first junior competition.
In 2018, at the age of 15, Emma officially turned professional and began to compete in the more competitive adult competitions. After this, however, Emma's game play was not stable, often "one round trip". No one thought that this little girl could become a dark horse on the tennis field and create a new history.
As a more commercially developed tennis event, the commercial value of tennis players often attracts attention. The American media "Forbes" predicts that the victory of the US Open women's singles final worth thousands of gold will also pave the way for Emma's future sports superstar journey, and add huge commercial power to her outside the arena.
However, emma, like other high school girls, likes to post selfies on personal social media, share photos of her travels, and speak Northeast Chinese in videos.
Emma in China
We don't know what the future holds for this young girl in the world's attention, but for sure, she brings a fresh aesthetic and a different inspiration to the world.
As more and more young athletes born in the millennium enter the public eye and show health, confidence, hard work, and diversified beauty in the field of fashion, we have reason to believe that the future belongs to our young people. Moreover, we are even more pleasantly surprised to find that more and more athletes with Chinese blood have gone to the international mainstream, we are no longer in that era of being seen, and we have enough ability to break the old rules of the world and make the world more ideal. At the same time, the demise of the "champion theory" also allows us and athletes to throw away unnecessary moral shackles and follow our hearts to like and fight.
Edit Joy typography Joy/Henry pictures on the web