It is said that "the cold door out of the noble son", born in the difficult people, can always burst out of unlimited potential, in many excellent enterprises in our country, there is no lack of such a self-made rise. For example, Li Ka-shing, who fled to Hong Kong, dropped out of school to work in a watch company, but finally became the richest man in Asia;
There is also Ren Zhengfei, born in the remote mountainous areas of Guizhou, but created the "national enterprise" Huawei, which has become a "business card" in China's international market; the most representative is Cao Dewang, whose family is poor and has not read books for several years, and has become a "glass king".
Of course, in addition to these entrepreneurs, there is also an entrepreneur who is also a "model" who is a self-made man, and this person is Shen Guojun.
Give up senior management positions and go to sea to do business
Shen Guojun was born in Ningbo, Zhejiang Province, and grew up in a cold family with 4 children, and Shen Guojun was the eldest son. Fortunately, his mother attached more importance to education, so Shen Guojun did not drop out of school because of his poor family.com. However, the successive deaths of his parents allowed Shen Guojun to take on the burden of supporting his family early.
When he was young, Shen Guojun did not have the idea of starting a business, and had been working in the bank, and by 1992, Shen Guojun had sat in a senior management position in the bank, and was also the CEO of many of the bank's subsidiaries. When he was CEO, Shen Guojun was exposed to department stores, real estate and other businesses.
Perhaps because of this, in 1997, Shen Guojun gave up his position as a senior executive and decided to "go to the sea to do business" . It is reported that Shen Guojun borrowed 200,000 yuan to come to Beijing alone, rented a house in the hotel, and took his 4 employees with him, so he founded the Yintai Group.
That year, Shen Guojun was 35 years old, and it was only after the year of establishment that he started a business from scratch, which was a challenge, and at the beginning of the business, the first challenge also came quickly, that is, the financial storm in 1998. However, the financial storm did not have much impact on Shen Guojun, but also allowed him to obtain a certain land in Beijing that everyone was scrambling for.
Today, on this plot, there stands a "landmark" - Beijing Yintai Center, which has now become the "Golden Horn" of the core area. And this seems to have become the "clarion call" of Yintai's development, and since then, Yintai's development has become more and more diversified and better.
By 2017, Shen Guojun already owned Yintai Group, and its department stores, real estate, finance and other fields of business have been involved. At the same time, the entire group also has hundreds of thousands of employees, assets of tens of billions, has become one of the largest private enterprises in China.
Earned Ma Yun 20 billion
The success of Yintai Group can be said to be inseparable from Shen Guojun, and when Shen Guojun is mentioned, he has to mention his friend Ma Yun, who is "called brother and brother". Shen Guojun said that he and Ma Yun had known each other for many years, and then the Yintai Group became bigger and bigger, and Shen Guojun began to have business dealings with Ma Yun.
In 2017, Shen Guojun seemed to have decided to spin off part of the "Yintai system", when Yintai Commercial, a subsidiary of Yintai Group, was still a listed company, but under the operation of Ma Yun and Shen Guojun, Yintai Commercial was directly privatized, and Shen Guojun even sold 74% of the equity directly to Alibaba.
Public data shows that Alibaba spent about 20 billion yuan before and after the acquisition of shares, and many people said that Shen Guojun directly earned 20 billion yuan from his friend Ma Yun. As for why Yintai Commercial is sold, Shen Guojun may have his own considerations, he seems to have anticipated that offline department stores have entered a bottleneck, and online integration seems to be the most appropriate, and he just chose Alibaba, promoting a win-win situation.
Shen Guojun, who disappeared for two years
However, since 2017, Shen Guojun's name has rarely appeared in the public's ears, and it was not until 2020 that Shen Guojun made another move. It is reported that Shen Guojun, who disappeared for two years, can be described as a "blockbuster", and he intends to take control of the new world.
However, after circling around for more than half a year, until the end of 2020, Shen Guojun ended in failure and withdrew from the new world. However, for entrepreneurs, there is always a way to find the direction, Shen Guojun has set his sights on the construction of Hainan Free Trade Port, and Yintai Group currently has many industries such as tourism, hotels, retail and so on in Hainan.
Today, Shen Guojun still controls the Yintai Group he created, and outsiders call it a low-key entrepreneur, so there are not many shen Guojun's movements in the market, and the only thing that is most discussed by people is that he married a female star who is 21 years younger.
At present, the development of the entire Yintai Group is still thriving, of course, Shen Guojun's own value has also risen with the water. According to the ranking list released by Forbes in 2021, Shen Guojun's value reached 5.3 billion US dollars, about 33.7 billion yuan.
Whether it is Yintai or the value of more than 30 billion yuan, it is created by Shen Guojun himself, and the cold door is out of Guizi, and Shen Guojun is the "noble son" who came out.