What is the aesthetic shift from 2021 to 2022?
What is the 2022 Aesthetic Buzzword?
What impact will it have on the beauty plan we are going to implement this year?
Without further ado, the Academy of Fine Arts' New Year's Day special, the Annual Report, awaits your review.
01
The style aesthetic "sense of atmosphere" has turned from prosperity to decline
The five hot words of the year in the field of consumption in 2021: saving money, equal replacement, national tide, rationality, and renunciation.
In the past year, we can clearly feel that capitalism has been beaten by leeks, and the army of anti-consumerism has surged forward.
Consumption habits affect which style people promote, and anti-consumerism naturally ushered in the prevalence of "anti-atmosphere".
From the promotion of the atmosphere to the anti-atmosphere, it can be seen as the constraint of the spirit of the sun god on the spirit of Dionysus, preventing us from overindulging and detaching from reality.
"Aesthetics of life" will be the main trend this year.
When people walk into the farmer's market to face the colorful fruits, vegetables and vegetables, the joy of seeing the rich earth is diluted by the busy life.
We also finally recalled the poetry of the aesthetics of life, driving the sensational internet celebrities out of the fireworks-filled wet market.
In the fast-paced, efficient modern daily life, we can't stand the drama of unreal suspension, and the romance that smells of stir-fry oil smoke can soothe the fatigue of the soul.
Just like the year-end dark horse drama "Love Is Delicious" that "doesn't want to fast forward for a second", it is the same as "Other Places", allowing the audience to extract the truth of reality from trivial life.
Domestic dramas are abandoning big beauties, white young and thin and silly white sweet. What we want to see is the logical and self-consistent plot weaving, the convincing performance, and the things that everyone really faces in real life:
Whether career women must show weakness in their emotions; whether they must follow their parents to go on a blind date at the age of marriage; how to make up for the disadvantage of women returning to the workplace after many years of leaving the workplace; and so on.
The protagonists either lie in bed after a busy day, or take turns using the same bottle of hand cream when feeling frustrated and warm;
Or before Xia Meng, a strong woman in the workplace, confessed her identity to her boyfriend, she specially sorted out her ideas into PPT drills, and did not forget to say "in summary".
The bullet screen flew neatly over "it was me", and empathy is the highest evaluation of a drama.
Even if the short video is still the way, Shu believes that more and more people will put down their mobile phones to watch the elegance of "several plums in the corner" and feel the warmth of the "red clay small stove".
Whether it is the elegant world of "Qinqi Calligraphy, Painting, Poetry and Hops", or the fireworks of "Chai Rice Oil Salt Sauce Vinegar Tea", this belongs to a kind of spiritual touching and emotional pleasure life experience that we have obtained in production and life.
02
Mainstream face
"Imperial Lineage" and "Three No Lineages"
1. Actively enter the WTO: "Imperial Family" - the variation of the Imperial Sister lies in the Imperial Sister, not in the Imperial Sister.
Imperial objects are not limited to the appearance (face, height, three-dimensional) and physical (age) of the imperial family, even the young face, the sister face, the Lolita face can also be royal, such as the recent fire of Song Zhiya.
The imperial object emphasizes a certain state of mind or personality. They have an intrinsic sense of self-fulfillment and don't seem to need the other so much.
Because there is so much knowledge of the world and the self, there is a kind of old monk who sits still and does not mess around, not proud of praise, not inferior to criticism, and people are envious of the blissful state of her soul, an unassailable libido state that we have long given up.
Strong self, strong self-confidence, I will not make any cover-up for "I am very strong", my speech is particularly straight, and the conditions are very clear.
The style of the imperial family is generally not too reserved, brave and confident to pursue their own wishes, they will bet decisively when they see it, and any characteristics of entanglement and hesitation cannot be regarded as a royal object.
They first inject love into themselves, and much of the charm stems from narcissism. And because of narcissism, he puts aside anything that might destroy himself.
Just as the charm of some animals lies in the fact that they don't care about us at all, this smugness and incomprehensibility is like a cat and a carnivorous raptor.
They often dress very delicately, have strict requirements for their appearance, and have a very aesthetic taste, which is very popular not only for men, but also for women.
Song Zhiya's bed, raising the calf to relax the spine and thin the calf
2. Passive avoidance: "Three no system", the advanced of the AI modeling system.
The same is beyond human nature, what is the difference between the "three no system" and the "AI modeling system"?
AI is completely a product of technology, modeling the face from the shape of the face to the facial features are exquisite to unreal, as if it can be converted into CG animation characters 1:1.
Even the largest half-face lens, the size and shape of the face are almost unaffected;
The inner and outer contour lines are almost integrated, the facial folding is very high, the facial features are extremely symmetrical, and the soft tissues are smooth to the point of not looking like a real person;
The jaw is small and pointed, and the inverted triangular proportions are close to the comics.
"Three nothings" is the combination of the remnants of the 19th century and the fantasies of the 21st century, and after the desire reaches its peak, people's sense of loss and exhaustion is instead showing a state of extreme scarcity.
No heart – not enough desire, at least no need to realize the idea;
Mouthlessness – the desire to fulfill the will through others without taking the initiative;
Expressionless – there is no passive desire to fulfill the will through others.
The three maidens belong to the appearance of the human style, but they are incomparably suitable for the poor inhuman characters, like white paper painted with white paint, which has a fascinating sense of art, like a painting rather than a painting.
If the sick and delicate girl makes people want to run when they see it, the three no girls can always stimulate people's initiative and subjectivity, and make people want to protect.
Uncle Oxygen saw a post about the acting skills of Brother Xun two days ago, saying that she was indifferent to her boyfriend, sister, mother, and the most important son in her heart in "Xiao Min's House".
Her son was admitted to Tsinghua, and she was like the director of teaching who was watching the college entrance examination results of the grade school bully, and she was very calm before checking the scores, and she was still very calm after checking the scores.
This indifference comes from Xun Ge's eyes:
Olive-shaped extremely pointed eyes at both ends, when I was young, the end of the eye was still picked, and now it is parallel to the eye end, there is no obvious lower hook or upper pick, the eye fissure is short and the pupil is extremely large, as if tearing open the skin and hard stuffing the hollow feeling of a pupil.
Supermodel Sara Grace has the same hollow eyes
The second is because Xun Ge, as a talented actor, can't play the probability because she can't feel it, she is currently in a very Buddha state in real life, plain divorce and talk about the next love.
At least with a "fiancée" mentality, it is difficult for her to perform the trifles, emotional needs, marriage views and values of middle-aged people.
More and more modern people also appear to float outside the world, unconscious, do not experience, simply see everything, know everything, away from everything. Just as "lying flat" and "touching the fish" were selected as the top ten keywords in 2021.
On the one hand, there is excess self-awareness, on the other hand, there is a lack of desire for self-expression, the most typical such as not loving to send a circle of friends, but can send 10 microblogs.
This "three noes" experience is a mood of the end of the century, originating in Late 19th and Early 20th century Japanese literature such as Natsume Soseki's "I Am a Cat".
In the 21st century, the "three nothings" are closely linked to a cyber-style imagination. The distance from man's strong biological " primitive " instinctive desires is a denial of " primitiveness " , the source of " cyber futurism " .
Stability, rationality, materialism, no over-overflowing feelings, it is more adapted to the state of modern society than standard people, and that calm and rational character also has its own unique character that is worth learning and appreciating.
03
Keywords for 2022 – Practical Utility
The key words of makeup for the year from 2021 to 2022, from "animal makeup" to "practical scene series makeup".
Animal makeup such as NOZE once again with fire milk fierce cat makeup.
The inverted triangle face shape + the beautiful snake appearance with long eyelids and vertical pupils represents the character Qianshi.
The practical scene series of makeup is not only a clear makeup and pseudo-plain makeup that does not disguise itself in reality, but also a makeup with practical effects such as face makeup and ID photo makeup.
From the perspective of regional dimension, the future beauty trend will deepen the sense of traditional cultural identity, such as from the cement gray tone of "thick face light Thai makeup" to the "new Chinese makeup" with oriental classical charm.
With the change of the age structure in the future, the proportion of the Z generation population is relatively high, and the total proportion of consumers under the age of 25 has reached 61%, which has become the main force of consumption, and it also continues to affect the industry structure.
Cosmetics and skin care products pay more attention to the product power itself rather than the consumer aura brought by the brand effect, and the domestic alternative makeup, functional skin care and other products market is increasingly rich;
Compared with surgical aesthetics, light medical aesthetic projects have lower risks, shorter recovery periods, reversible treatment effects and easier completion, so they are more favored by consumers, and the proportion of light medical aesthetics has increased rapidly.
On how to choose the light medical beauty project according to his facial needs, it is also a part that Uncle Oxygen will carefully break with everyone in the next year.
As long as you never stop on the road to becoming beautiful, Uncle Oxygen will always be here to explore the ultimate meaning of beauty with you.