Ten or twenty years ago, the technology of domestic cars was still very backward, and there was no sense of existence in the market. To buy a car, the first thing everyone thinks about is joint venture cars such as Volkswagen and Toyota. If someone buys a domestic car, the people around him will laugh at him for being "stupid and has a lot of money." However, in recent years, the market position of domestic cars has been significantly improved, and more and more people have bought domestic cars around.
If you just say that the sales of domestic cars have increased, many people may not believe that we can find from the comparison of monthly sales rankings that the status of domestic cars in the market has indeed improved, and sales have also increased greatly.
At present, in November 2021, the auto brand sales ranking has been fully released, and the top 10 Chinese domestic cars account for five seats. Volkswagen, Toyota and Honda are still the top three, the 4th place is Geely Automobile, the 5th place is Wuling Automobile, BYD ranks 6th, while Changan and Chery rank 9th and 10th respectively.
Geely Automobile's total sales in November were 104168 units, and the third-place Honda Automobile sold 161003 units in November, and Geely Automobile sold more than 60,000 units less than Honda's total sales. Although there is still a certain gap in sales between domestic cars and joint venture brands, it is enough to prove that domestic cars have ushered in an outbreak.
Why are more and more people starting to choose domestic cars, is it because people are stupid and have more money, or because domestic cars have improved?
This answer is definitely the latter, the development of domestic cars in recent years is obvious to all, whether in the core technology or body design, domestic cars have made great progress. The exterior design of many domestic cars is better than the appearance design of joint venture cars, and in the current era of "looking at faces", domestic cars are a big step ahead.
In the past, domestic cars did not have core technologies, and there was no advantage in competing with joint venture cars, but now Geely, Chery, Changan, BYD and other independent brands have their own core technologies, and their self-developed engine book parameters are not worse than those of joint venture cars. Like Chery's self-developed 1.6T engine, its thermal efficiency is close to 41%, almost the same as Honda's Earth Dream engine.
Second, independent brands have found the demand point of Chinese cars and mastered the "sales code". Cars are sold to consumers, and it is important to understand consumer preferences and tastes. Independent brands have done enough work in this regard, they have found the real needs of the Chinese people, and know what consumers value most when buying a car.
Compared with joint venture cars, domestic cars are cheap in price and rich in configuration. If there is a budget of 100,000 yuan, buying a joint venture car can only buy low-end models such as volkswagen Santana, and the configuration of the car is the simplest, and there is no reversing radar or fixed speed cruise. However, with 100,000 yuan to buy a domestic car, you can not only have a reversing radar, fixed speed cruise, but also have electric seat adjustment, partition air conditioning.
Third, the chinese people's consumption concept has changed, and many people used to hold the psychology of "foreign monks chanting the scriptures", but now that the country is rich and strong, the Chinese people are more confident, and the self-confidence in their own brands is also higher. In order to support domestic cars, many people choose their own brands when buying cars.
summary:
Nowadays, domestic cars have begun to rise, in addition to the support of the Chinese people, the efforts of car companies themselves are also very worthy of recognition. They will not rely only on joint venture brands to provide technology as before, and many independent brands have their own R&D teams and can independently develop engines, gearboxes, etc.
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