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Let the intangible cultural heritage leverage the popularity of the business district
Truly "live" it
Bring the masses "immersive", "embedded" and "interactive"
All-round cultural consumption experience
On January 1st, the series of activities of "Let Excellent Traditional Culture Enter the Urban Business Circle" was launched in the "China Time-honored" Jiaozuo Department Store Co., Ltd. (hereinafter referred to as the Department Store), and the citizens and friends experienced various intangible cultural heritage skills on the sixth floor of the department store building, felt the cultural atmosphere in the urban business circle, and enjoyed the intangible cultural heritage.
In the Jiaozuo Old Arch Intangible Cultural Heritage Market Exhibition, there are wheat straw paintings, stranded tire porcelain, face sculpture, paper cutting, embroidery and other skills displayed, which are colorful and attract the public to come and watch.
The sugar paintings brought by the non-hereditary heir Feng Lina are deeply loved by children, who hold the "Intangible Cultural Heritage Food Coupons" and "Intangible Cultural Heritage Experience Coupons" to buy sugar paintings such as "Big Knives", "Pistols", "Butterflies" and "Dinosaurs". Wuliyuan Songhua Egg Technology Display, Hanging Tire Porcelain Making Technology Display, Hanfu Display, etc., the public rushed to experience and feel the beauty of intangible cultural heritage.
Participating citizens have said that adults and children love this kind of traditional cultural activities, traditional culture and business circles are integrated in a novel way, can play, can watch, but also learn culture, hope to carry out more such activities in the future.
According to reports, the event was hosted by the Municipal Bureau of Culture, Radio, Film and Tourism, with the model of "urban business district + cultural Internet", so that shopping malls carry cultural connotations, promote cultural consumption, space upgrading, and achieve high-quality development. Jiaozuo Old Arch Intangible Cultural Heritage Market activities "never end", so that intangible cultural heritage and business districts to achieve complementarity, mutual benefit, sharing, communion, to achieve the purpose of 1 + 1 greater than 2.
Jiaozuo Daily all-media reporter Zhao Gailing photographic report
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Editor-in-Chief: Wang Jingfeng
Executive Editor-in-Chief: Wang Yan Editor:Cai Huan
Executive Editor-in-Chief: Feng Xinrui Reviewer: Li Lin
Editor-in-charge: Li Kai
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