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Behind the sales of Xiaomi 12 of 1.8 billion, Lei Jun did a big thing

December 31, the last day of 2021. On this day, xiaomi 12 ushered in the first sale at 20 o'clock, in order to cooperate with the first sale of Lei Jun, it was enough homework. Especially offline, xiaomi mi 12 has lit up landmark buildings all over the car. Let's take a look:

Behind the sales of Xiaomi 12 of 1.8 billion, Lei Jun did a big thing
Behind the sales of Xiaomi 12 of 1.8 billion, Lei Jun did a big thing

According to the official video we can see: Shanghai, Guangzhou, Wuhan, Chongqing, Changsha, Nanjing, Luoyang and other places. The emergence of these advertisements reflects Xiaomi's desire for the offline market, and also reflects Xiaomi's current transformation. It is necessary to go hand in hand online and offline.

In fact, Lei Jun's money was not spent in vain, the information showed that the Xiaomi 12 series 5 minutes omni-channel payment amount exceeded 1.8 billion on the same day, and some people calculated that the sales of the Xiaomi 12 series within 5 minutes of the day were nearly 400,000 units. Including subsequent sales on December 31 alone, the sales of the Xiaomi 12 series reached about 500,000 units. What is even more valuable is that this time the Xiaomi 12 series is full of stock, not as regular as before, but directly spot sales, at any time replenishment.

Behind the sales of Xiaomi 12 of 1.8 billion, Lei Jun did a big thing
Behind the sales of Xiaomi 12 of 1.8 billion, Lei Jun did a big thing

Collecting information from all sides, it can be seen that on the evening of December 31, there were different degrees of queuing in Xiaomi homes around the world. Many millet homes can't squeeze in. This is also why industry analysts believe that the offline sales of the Xiaomi 12 series this time far exceed the online sales, because the Xiaomi 12 series not only caters to the needs of online consumers, but also understands what kind of mobile phones offline consumers need.

Exquisite appearance, thin and light feel, plus the industry's top parameters and experience. This change in the Xiaomi Mi 12 series has conjured up the future of the Xiaomi digital series. As Lei Jun said, xiaomi has changed, xiaomi has changed from heavy parameters to light experience, to parameter-based, experience as the selling point. The starting point of anything is for the user's final experience.

Behind the sales of Xiaomi 12 of 1.8 billion, Lei Jun did a big thing

No wonder everyone is talking about the Xiaomi 12 series finally let Xiaomi find the right way to make the machine, this time gave everyone three choices, can meet the needs of different users. Light game heavy feel budget is not enough to choose Xiaomi Mi 12X, heavy camera heavy feel does not pay attention to the all-round Xiaomi Mi 12 is the most correct choice. The Xiaomi Mi 12 Pro, which values the all-round experience, is the first choice.

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