On December 31, 2021, emgrand L, a high-end sedan under the Geely Emgrand family, was officially launched, and adhering to the product concept of "only doing high matching", launched two "high-end" models, flagship and supreme, with the official guidance price of 99,900 yuan and 109,900 yuan respectively.
At the "One Deer Upward, Emgrand L Beautiful New Life Listing Conference", Emgrand L also co-created and launched the virtual IP image of "Yuanqi Deer" with 3.33 million users, which is the embodiment of beauty and wisdom, representing Emgrand bringing together the positive and upward strength of 3.33 million users, pinning on the expectations of the Chinese people for a better new life, showing Emgrand's consistent and beautiful concept of "walking with the upwards", and Geely Emgrand L will also make more users enjoy high-value products with "high architecture, high quality, high technology and high value" High match for life".
Geely Emgrand L also launched a generous six-fold "Yuanqi Gift Pack" for users who purchased a car before February 28, 2022, namely: Yuanqi Red Envelope Gift, 1000 yuan deposit can be used to buy a car; Yuanqi Maintenance Gift, 6 free basic maintenance in 3 years (including the first guarantee); Yuanqi FOTA Gift, which is a quick push for the first upgrade on the market, including the whole series of upgrades Huawei HiCar, mobile phone smart key, volcano car entertainment; Yuanqi Financial Gift, 36 periods of 0 interest; Yuanqi Renewal Gift, additional purchase subsidy up to 4,000 yuan / car Yuanqi traffic gift, the first car owner lifetime free car network traffic.
As the latest high-end sedan of the Emgrand family, what are the attractive highlights of the Emgrand L? First of all, Emgrand L is built on BMA's new generation of global modular architecture, with highly flexible scalability and extreme space utilization, higher quality, more intelligent high-tech configuration, more energy sense of high-value appearance, and a more comfortable driving experience. It is worth mentioning that Geely Emgrand L has 20 unique items of the same level, 15 kinds of leading positions, and 30 standards of the same level, comprehensively refreshing the level of 100,000 class cars in terms of shape, intelligence, safety, quality, etc., and the product power of the overall leading class will completely change the impression of 100,000 class cars in the minds of consumers.
First of all, let's talk about the appearance value, Geely Emgrand L adopts geely's new design style of "energy storm", which is also the first car to adopt this design language. Specifically, the front face of Emgrand L is equipped with an "energy matrix front grille", which is inspired by the Dunhuang Molten Salt Tower-style solar thermal power station heliostat, which spreads radially outward with the car logo as the center, giving people a visual effect that breaks through the margins. The two ends of the grille are connected to the "energy pillar headlights", and 12 LED light sources are built-in, with three-stage ray width indicator lights, highlighting the extraordinary temperament.
While striving to improve the appearance and configuration, Emgrand L also attaches great importance to the health of the people in the car. According to the car uncle, Geely Emgrand L is very strict in the selection of materials, not only 90% of the interior part of the area is soft wrapped, but also equipped with the industry's first skin-friendly energy seat certified by the German Rheinland agency, and the seat surface is wrapped in suede-like materials. What are the advantages of this chair? First of all, the texture is delicate, the passenger touch is softer, and the suede-like material is under the double hardness foam material, which has strong resilience while ensuring good wrapping, and Emgrand L also introduces the concept of Traditional Chinese medicine acupuncture points, equipped with the unique acupuncture point heating function of the same level, which can reduce fatigue for users.
The center console of Geely Emgrand L is equipped with a 12.3-inch high-definition suspension central control screen, built-in Geely Galaxy OS ecosystem, the configuration includes God's Eye 540 ° transparent chassis, rear intelligent monitoring system, trunk automatic induction opening, smart key remote control start, mobile APP remote control and other rich advanced intelligent configuration. Among them, the supreme type is equipped with a newly upgraded L2 intelligent driver assistance system, which is compared with the same level of products, ELKA emergency lane keeping assistance has added a collision risk recognition function for incoming vehicles and road edges, and the AEB-P pre-collision safety system has added a two-wheeler identification scenario, which further enhances the safety of driving travel.
In terms of power, Geely Emgrand L is equipped with a 1.4T turbocharged engine, and has undergone a new tuning, with an 8CVT gearbox, the maximum output power of the entire powertrain can reach 104kW, the peak torque is 235N·m, the throttle response is fast, and both strong power and low fuel consumption. Geely Emgrand L also offers four driving modes for the driver to choose from, combined with LeanNova's Celeso Master Comfort Chassis tuning, to achieve the perfect balance between handling and comfort.
As another major focus of this conference, the virtual image IP of "Yuanqi Deer" must also be well introduced. Created by 3.33 million users, the image brings together the common strength of 3.33 million users and pins on the yearning and expectations of 3.33 million users for a new life. As the first virtual image of the Emgrand family, "Yuanqi Deer" will convey the brand concept of "walking with the upwards and creating a better new life" for users, and will also have emotional resonance with users in interactive communication.
Uncle Che's summary: Geely Emgrand L is like a "Yuanqi deer", bringing together diversified upward forces to bring users a new experience of "high-quality life". In the future, Geely Emgrand L will also be equipped with Geely's worldwide intelligent hybrid platform Lei Shen Zhi Qing Hi-X, that is, a hybrid version of the model, which will bring consumers a new experience different from fuel vehicles, leading the Chinese car market to rise again, it is worth looking forward to!