Pictured: The Daily Life of the Immortal King 2 Courtesy of the interviewee
"Guoman has stepped on the top of the mountain, but also fell to the bottom, and the development in recent years is full of expectations." If you use one word to describe the national comics in 2021, "explosive growth" is undoubtedly the best interpretation, and the recently exploded national comics such as "The Daily Life of the Immortal King 2" and "The Legend of the Mortal Immortals" have triggered this trend.
Not long ago, Bilibili (hereinafter referred to as Station B) held a press conference for 2021-2022 national animation works, launching 40 new animation works, including 27 blockbuster new works, animation "Three-body", "Blessing of Heavenly Officials", "I Am Crazy for Song 2", "The Legend of mortal xiuxian" and so on triggered a discussion on the whole network during the warm-up period. Li Yi, vice chairman of Bilibili, said that Guochuang on Station B already has the ability to continuously supply high-quality content. From 2018 to the present, Station B has produced 178 national creations, with a total of 430 works online, forming a group of national creation enthusiasts that have begun to take shape in the ecology of Station B.
In Station B, the cumulative number of viewers of Guochuang has exceeded 340 million, the viewing time has exceeded 1.92 billion hours, the average annual growth rate has reached 40%, and the total number of user interactions has reached 2 billion. In the past four years, Guochuang's membership revenue has increased by an average of more than 120% per year, and the growth rate of user payment rate has exceeded that of Fanju. "Guochuang will definitely become the mainstream of the domestic cultural consumption market in the future, but the future goal of Station B should not stay in the domestic cultural consumption market." Li Yi pointed out.
In 2019, a number of excellent works emerged in the National Innovation Zone of Station B, and the audience's confidence in domestic animation increased greatly. Taking "Fairy King" as an example, the first season has been played 470 million times, the second season has a total of 12 episodes, and it is currently playing to the 11th episode, and the number of views is about to reach 200 million. At present, the third season of the "Fairy King" animation has also been announced and is in preparation for production.
It is reported that the work is adapted from Ku Xuan's novel of the same name, telling the daily story of a high school student who is helpless and collapsed in college, and the tone of the story is cheerful and funny, humorous and witty. Mung Bean, editor-in-chief of the starting point Chinese network, said: "The number of ways of Ku Xuan's personal work style is mostly based on brain holes, funny, sand sculptures, and playing with stems, in addition, the ability to make up paragraphs according to hot current events is also one of the reasons for the popularity of the work." ”
Good animation works can not only influence domestic audiences, but also export Chinese culture to the outside world. The "Immortal King" series has been broadcast on overseas platforms such as Netflix, and the oriental Xiuxian world view setting in the animation has won a large number of fans abroad. Ku Xuan laughed and said: "Every domestic animation is a brick, only when everyone builds up brick by brick, jointly exerts force for domestic animation, and supports each other, can the bricks be built into a tower and let the world see more excellent domestic animation." ”
Reporter Ren Tianbao
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