Lei Jun: From high-end to high-end, parameters to experience, this is the firm transformation of the Xiaomi mobile phone brand

On the evening of December 31, Lei Jun said in his New Year's speech to rice noodles that there are still a few hours to go, 2021 is about to pass, and we still have the last job of the year (Xiaomi 12 starts at 8 o'clock tonight) to usher in a new year.

Lei Jun also said, "In the past year, we have all deeply felt the changes of the times and the strength to forge ahead. Maybe we have all encountered unexpected ups and downs, and there have been losses that have backfired, but we all have the same cheers and efforts to change. ”

"Two days ago, after the release of the Xiaomi Mi 12 series, 'change' is the word that everyone mentions the most. Indeed, compared to the previous Xiaomi digital series, the Xiaomi Mi 12 series is very different. According to Lei Jun, from high-end to high-end, from parameters to experience, this is the firm transformation of the Xiaomi mobile phone brand. This is the exploration and accumulation of the high-end road from Xiaomi in the past two years, from the repeated and deliberate thinking and choice of the Xiaomi team, and from the expectation of rice noodles.

He also said in his New Year's speech that every era has an era of anxiety and uneasiness, and there is also an era of expectations and hopes. Go with the flow, the trend is artificial. To explore, to experience, to regret, to change. (Article | Author of "Finance and Economics" Weekly, Tang Guo)