The operating law that no industry can escape is the pursuit of professionalism, especially in the fierce e-sports arena, what can ignite the audience is always the spirit of not accepting defeat and insisting on fighting to the end.
Chengdu, December 31 (Xinhuanet) -- 2021 is coming to an end, affected by the new crown pneumonia epidemic, most of the e-sports offline events this year are held in empty venues, still waiting for the return of the audience; At the same time, due to the online nature of e-sports, the e-sports industry still gathered strength this year and obtained a good increment. Recently, at the scene of the final of the Fourth King's Glory National Competition, Xinhuanet Sports interviewed Zhang Daxian (formerly known as Zhang Hongfa), the anchor of "Glory of the King", to spy on the development status of the e-sports industry through a link in the industrial chain.
The picture shows Zhang Daxian awarding the championship robe to the champion team of the 4th King's Glory National Competition.
Content creators with attitudes
Since the establishment of the ecosystem, e-sports has formed a whole industry chain from game developers and game operators to event executives, event participants, content producers and content dissemination platforms in the years after its rapid development. Compared with the initial "barbaric growth", the management of all aspects of e-sports today is gradually standardized, and the development of the industry is more professional and sustainable.
Zhang Daxian, the head anchor of the mobile game "Glory of the King", is rooted in the e-sports industry chain and has gained tens of millions of fans in the field of content creation. "First of all, I was lucky to keep up with the fast-growing car of "Glory of Kings". Then there is the possibility that you may work a little harder and be a little more diligent than others. Speaking of his achievements in the field of live broadcasting, Zhang Hongfa said.
Watch the live broadcast record, Zhang Hongfa is broadcast live for about 360 days a year. Influenced by the hard-working characteristics of his father's generation when doing business, Zhang Hongfa formed the belief that "only hard work, luck can fall on your head" in the process of growing.
Out of his own love for the game and a strong desire to share, Before officially becoming a host, Zhang Hongfa wrote game guides to the online platform. In 2016, Zhang Hongfa officially began to do online live broadcasting, which was also the time when capital frantically laid out the field of live broadcasting, and the tide of hot money surged for a while.
"At that time, when I mentioned live broadcasting, it was a bad impression. Basically, when I first entered the industry, I went out and said that I was a game column planner, a game column director, and shouted that fans should not brush me with gifts. At that time, Zhang Hongfa expected live broadcasting to become a recognized job, rather than a sneaky state. Now this wish has come true, and it has also provided him with a high degree of attention and heat.
By delving into game versions, output skills, insisting on daily live broadcast and fan interaction, and strictly demanding his own words and deeds, Zhang Hongfa has stepped out of a road recognized by everyone by relying on his own efforts. "Live broadcasting needs to have positive guidance, at least my own relatives watch my live broadcast, they don't feel that there is a problem." Zhang Hongfa prefers to call himself a content creator than an anchor. He enjoys making fans happy through live broadcasting, and can learn how to play the game as quickly as possible and have a good game experience.
Compared with a few years ago, the practitioners in the e-sports industry are richer and more rewarded, while there is still a talent gap. The "2020 Global E-sports Industry Development Report" pointed out that the talent gap in China's e-sports industry is as high as 500,000, mainly concentrated in the four major areas of industrial operation, content production, host interpretation and data analysis, and the types of industrial positions have exceeded 100, and the number of university majors involved has exceeded 100.
The picture shows a screenshot of the short video content released by Zhang Daxian.
Dream-chasing team boss
As a constituent unit in the e-sports industry chain, e-sports clubs accommodate most of the event participants, and they prove themselves through repeated events, which is the most important link in the entire e-sports industry chain.
XYG E-sports Club is the result of Zhang Hongfa's pursuit of his e-sports dream in the field of competition. Founded in 2020, the team stood out through mass events, winning the overall championship of the second King of Glory National Competition in 2020, and received tickets to the 2020 King of Glory Winter Crown Selection Tournament and the qualification of the King of Glory Professional League (K A). Today, the team's best result is in the top four of the Glory of Kings Pro League (KPL). "The threshold for forming an e-sports team is very high, in addition to having the financial reserves to enter the game, it is also necessary to have events to participate in, and then choose the right people." Zhang Hongfa frankly said that it is not easy to form a team, and hopes that the members of the team can take every step with the professional spirit of competition.
"Playing e-sports games and playing games in normal times are two completely different concepts. I hope that the players will cherish the opportunity to play and play their own style. Because since everyone has spent time and energy to experience the game, they must convey the spirit of e-sports, that is, never accept defeat, and then break through themselves. Such a good stage, everyone should have a highlight moment. Zhang Hongfa attaches great importance to the mental state and on-field feelings of the players in the arena, and the only time he has been gentle has been angry with the players is precisely because XYG has lost four consecutive games after entering Group S in the third stage of the KPL regular season, and he lacks confidence and loses his competitive state. Fortunately, this scolding also awakened the morale of the team members, and finally the team advanced to the KPL final four.
Climbable tournament system
If game streamers rely on the game itself, then eSports clubs rely on esports events large and small.
Under the rapid development of e-sports, most e-sports projects have built a pyramid-like event system today. The tower is a widely participated mass game, and the spire is a professional league and a world championship, and these "ladders" provide the majority of e-sports players with the possibility of climbing towards their dreams.
"The Glory of Kings National Competition is open to everyone, so that many of our players with potential and dreams can show themselves on stage." XYG is a very inspirational story from the national competition to the K League One, and then to the KPL Final Four. If there had been no national competition, there probably would have been no such story. "Forming a team all the way to the professional league, Zhang Hongfa agrees with the concept of "e-sports for all" and "everyone is high". "It's just that everyone has the opportunity to be exposed, to show themselves in their own position, to get the joy of competition, and then to feed themselves."
Glory of Kings 2022 will host global events, including the Glory of Kings World Championships (AWC) in October next year. "The XYG team is probably the most rewarding and glorious moment in the future is to represent the KPL division in world competitions and then win the honor."
Relevant people in the industry said that to some extent, the e-sports industry has gathered a group of enthusiastic young people. But the operating law that no industry can escape is the pursuit of professionalism, especially in the fierce e-sports arena, what can ignite the audience is always the spirit of not accepting defeat and insisting on fighting to the end. After the industry wave has passed, it is always the people who are diligent and willing to pay to witness the birth of the highlight moment.