As a representative of Chinese brands, Geely Emgrand definitely has a very important position in the history of China's automobile development.
Ten years ago, when the market share of A-class family cars was firmly blocked by the joint venture brand, Geely Emgrand came out with a cost-effective and high-quality attitude, and tore a hole from the hands of the joint venture brand.
Now, more than a decade later, Emgrand has evolved from a single model to a big family, and the cumulative number of users has reached a staggering 3.33 million. So based on the huge number of users, how should Emgrand's next step develop? How will Emgrand meet the aspirations of a new generation of Chinese families for quality of life?
The last one in 2021, Geely Emgrand L, was officially launched, and as a model built using Geely's latest BMA architecture, the product performance of today's Emgrand L has once again made a major leap forward. After all, when the consumer demand of the market has shifted from "quantity" to "quality", their demand for home cars has put forward higher requirements in almost all other aspects in addition to large space.
In order to meet the Chinese people's upward expectations for a better life, this time Emgrand L meets the "high-quality life" of more users with high-value products of "high architecture, high quality, high technology and high value".
So we see that this time emgrand L listing launched a total of two "high-end" models, the official guidance price of 99,900 yuan and 109,900 yuan, directly full of configuration, to solve the consumer's choice difficulties.
In terms of appearance design, emgrand L, as the first car under Geely's "energy storm" design language, its appearance is also quite capable. Among them, for example, the "energy matrix grille", inspired by the heliostat of the Dunhuang Molten Salt Tower Solar Thermal Power Station, further creates a sense of atmosphere and detail in the front face through more detailed embellishments radiating from the car logo as the center to the surrounding area.
In the design of the tail lights, the through-type tail lights that echo the headlights are composed of 258 LED light groups, and can realize the three welcome light languages of energy storm, aurora roaming, and galaxy river rotation. It is worth mentioning that this time the appearance design of Emgrand L is also the crystallization of co-creation with users, combined with many Chinese cultures, shaping the national trend image that conforms to the current young consumers.
Sitting in the car, first of all, on the interior color matching, Emgrand L uses two classic Chinese color elements, Danqing blue and Liuyun white. Compared with the cookie-cutter black interior, in terms of visual freshness, Emgrand L seems to understand the hearts of young people better this time.
As a "one-step" high-end model, the Emgrand L series is equipped with a 12.3-inch suspension central control screen as standard, among which the Geely Galaxy OS ecosystem, 540-degree transparent chassis, trunk induction opening, mobile phone remote start and rear intelligent detection are all standard. On the 109,900 yuan Premium model, such as L2 driver assistance, emergency lane keeping and AEB-P pre-collision safety system, the active safety performance is further improved.
As a new home car built by Geely based on the BMA architecture, Emgrand L not only meets the high value and high configuration, but also keeps pace with the times in terms of manufacturing quality. As we all know, for family travel, health has become an indispensable topic. Considering people's health needs, Emgrand L uses Rühweiser Rheinland-certified seat leather in the selection of interior materials, which is not only more skin-friendly and durable, but also achieves the highest level in odor and formaldehyde control.
In addition, Emgrand L also adopts an antibacterial steering wheel, a vehicle-grade CN95 filter and an AQS intelligent air purification management system, which directly dispels consumers' concerns about the health of the carriage and is a veritable "healthy car".
Finally, in the powertrain part that consumers care about, Emgrand L directly gives a combination of newly tuned 1.4T turbo engine + 8CVT gearbox in one step, with a maximum power of 104Kw and a maximum torque of 235Nm, which perfectly takes into account the power and fuel economy, plus the industry's first intelligent mode and the Celeca-European master tuning chassis, which is very eye-catching in terms of mechanical quality.
Write at the end
"High value, high structure, high quality, high technology"! As another masterpiece of the Emgrand family, we can see the determination and attitude of the Chinese national car on the Emgrand L. And this time, standing at the starting point of 3.33 million users, the excitement belonging to Emgrand L has just begun.