2021 is about to pass, in this year's time, the development speed of "laptop" has indeed exceeded my expectations, due to the impact of the epidemic, the demand for laptop market has surged, in this old and fierce competition can not be more fierce track, various manufacturers have shown unprecedented vitality, the market demand forced manufacturers to innovate, in the slightly obsolete industry may not be too common.
1. Performance growth visible to the naked eye
Let's not discuss what exactly caused this situation, because there are a lot of factors to consider, in short, the performance of laptops has entered a rapid upward trajectory this year.
Intel responded to AMD's core battle on the standard voltage processor, coupled with the full coverage of the 10nm process of the eleventh generation Core mobile terminal, reproducing the i5-second i7 partition suspension. Intel and AMD have also made up for their shortcomings, Intel multi-core is stronger, AMD single-core has also caught up, you say who is stronger and who is weaker, it is more difficult to say than before.
Compared with the previous mobile processor only TDP 15W and TDP 45W, there are more processors with A TDP of 35W, which I will mention later.
On the low-voltage processor for thin and light costs, not only the performance of the CPU has improved significantly, but the core display has also been greatly improved. The rise in memory frequency, dual-channel 16GB has become the standard plus the continuous improvement of optimization, AMD's Vega core display performance has steadily improved, and it can already meet the needs of mild online game entertainment; Intel has made a new Xe, and is installed in the 11th generation Core, and the high-specification 96Eu theoretical performance is comparable to Nvidia's MX 350 unique display, which makes Nvidia can not sit still, and the MX series that could have been slowly squeezed with toothpaste was out of the GTX The 1650 MX 450 with the same core, combined with the latest processor, in a product with excellent performance tuning, the thin and light book can also eat chicken smoothly!
The performance of the laptop has increased significantly, which is definitely a good thing for consumers, after all, they have bought something with stronger performance, but for people like me who always want to try early, my wallet is... Anyway, there is no money, eyes hungry.
2, 35W, Intel did not play a good little abacus
No matter how the laptop is developed, its direction is always only one: the fuselage is light, thin, the volume is reduced, and the performance is getting stronger and stronger.
Admittedly, for different needs, there are many excellent products that have not been done in this direction, and at the current level of technology, the HS series processor launched by AMD is a very good solution, 35W is a very flattering design, to a certain extent to reduce the heat dissipation pressure inside the fuselage, and the performance of the CPU is not too much loss, with a high-performance discrete graphics card, although the performance performance is definitely not as good as the serious gamebook, but it is much stronger than the traditional thin and light.
In the past two years, the "high-performance thin and light book" with thin and light performance as the main features has sprung up like mushrooms, and the first batch of people who have entered the consumer's eyes is definitely the ROG magic series, such as last year's 4800HS/4900HS+GTX 1660Ti/RTX 2060 phantom 14, small size ultra-portable and such hardware, to be honest, let me the poor man move the idea of buying ROG, and this year's phantom 13, if I don't have money, I buy it 5 units!
Only 1.3KG!
But AMD's HS series processor is jointly designed and developed by ROG and AMD, is ROG exclusive, such a good thing will be casually given to other people to make, so Intel looked at this market, in the eleventh generation core release also launched the H35 series of standard pressure processor, the intention is very obvious, want to eat the share of this market segment, after all, in addition to ROG There are so many manufacturers, from the current situation, Intel This small abacus did not succeed.
Most of the current high-performance thin and light books still use processors with a TDP of 45W, and they do not go up to the small size screen, which is inseparable from the fact that the performance of the Intel H35 processor is too weak.
High-performance thin and light as an emerging product, itself needs to develop new molds and new designs, so first put aside what hardware to use, the cost itself is certainly relatively high, the price absolutely can not come down, which is why this kind of notebook price is relatively high one of the reasons, at the same time, the target users of high-performance thin and light book are mostly designer groups or gamers with portable needs, Intel H35 processors are all 4 core 8 threads, itself will not be cheap pricing, plus the performance is weak, Manufacturers and consumers are not fools, it is not easy to sell, consumers will not buy, so we see that the H35 processor plays the title and positioning of the standard pressure, but does not appear on the model it should appear, but is used in a lot of performance tuning of the light and thin book, but the 4 core 8 threads from the core number is still 6 core or 8 cores of the Ryzen low-pressure U pressure A head, H35 status is very embarrassing, I believe that many manufacturers are also hating iron is not steel.
3. High-performance thin and light costs enter the rising channel
With the rising performance of laptops and the increase in consumer demand for laptops, it is an inevitable trend for the segment of high-performance thin and light books to gradually become hot.
Before, whether it was a design worker or a gamer, many people thought that the art industry had a specialty, the boundary between desktop and laptop is very clear, I work at work, often travel, you can use a laptop, but when playing games or doing rendering, making videos, I want to use the desktop.
Most of this idea is caused by the lack of performance of laptops, but today, the underlying performance has been greatly improved, and the hardware performance of mobile terminals has passed. In addition, more and more notebook computers have become just needed, from the perspective of real money and silver, the purchase of a very cost-effective thin and light book also needs 5,000 pieces, and then assemble a desktop computer, adding up to at least 10,000 or so, and the desktop performance at this price must have a particularly big difference with the notebook? If the difference is not large, buy a high-performance notebook, office can be used, performance is good, spend less money, why not enjoy it. In addition, the global chip shortage has led to a high premium for desktop accessories, a sharp increase in installed costs, and although the notebook market has been affected to some extent, it is not too outrageous.
The new Pro 16 was often out of stock when it first came out
Performance improvement + just need notebook can also be a machine multi-purpose + DIY host cost is too high, so that there are portable attributes of high-performance notebooks gradually more, consumer concepts also need to be cultivated, for this type of product, the author has a great interest, and there is reason to believe that this market segment will be full of stamina.
4, graphics card power consumption, independent display direct connection, the purchase of models is a bit ignorant
After coming to the RTX 30 series graphics cards, Nvidia downplayed the concept of Max-Q and Max-P, and instead asked notebook manufacturers to mark the power consumption of the GPU.
This is a good thing, rather than a synonym, I think direct display power consumption is more intuitive for consumers to understand the performance of this computer in terms of graphics processing. In addition, many models of many manufacturers support the function of unique direct connection, and the game performance will be even better.
But for users with Small White, it is already more difficult to understand the specific model, specifications, and positioning of the product, and this power consumption, what does it mean to show direct connection? What kind of improvement can be made, how many gaps there are in specific performance, I am confused. On the issue of labeling power consumption, many products with full power consumption are of course very willing to mark out that they are full blood versions, while many non-full power consumption products are not marked out, which increases the amount of information that consumers need to collect when purchasing.
While this is a good thing and represents the notebook industry moving forward, we may need a better mechanism, clearer standards, and simpler ways to show how laptops perform in this regard.
5, the core hardware can not play flowers, wrestling screen!
As mentioned earlier, notebook manufacturers in the face of this wave of market demand growth needs innovation, what is needed is to stand out, in the CPU, GPU, memory has not been able to play any flower work, the screen has become the focus of the manufacturers' struggle.
You can recall that the laptop from low color gamut to high color gamut, low resolution to 1080P how TNND is difficult, in the case of high consumer demand, the manufacturers are still blind, and in the past two years, the high color gamut has been unable to take matters into account, what 16:10, high resolution, high refresh rate, HDR certification, a variety of eye protection certification, even if it is a 4000, 5000 low-cost models, anyway, it is piled up, and even a large number of OLED screen models appear.
Thirty years of Hedong, thirty years of Hexi, we are in a hurry, the manufacturers are anxious, the manufacturers of the fight, it is a good thing.
6, new products emerge in an endless stream, where do new entrants go
In order to ensure their own brand popularity, the manufacturers are constantly innovating, may not have seen this scene for a long time, we will give an example, such as the current head brand association of the laptop industry. Single small new product line, before there was only a small new Pro 13, small new Air 14, small new Air 15 and other products and the optional configuration version is relatively single, this year is based on this added what Plus version, Pro 16 this standard pressure + RTX graphics card model, configuration options have become extremely rich, a variety of Ryzen™ editions, Core editions, standard press plates, unique editions, want to buy a notebook can really pick the eye.
In the face of such a strong upward trend of the laptop market, there are also some new entrants who want to share a piece of the pie, such as the board factory Rainbow, the Internet brand Realme, have launched its notebook products, the highlights of the model are still there, but some of them are a bit thunderous and rainy, lack of stamina, I hope they can continue to deepen their cultivation, after all, the old players on this track are really old enough, and they must pay more to achieve certain results, depending on whether they can really want to play.
7. Looking forward to 2022
Here is a brief introduction to the impression of the notebook market in 2021, and finally, looking forward to the laptop market in 2022.
The demand for notebooks has gradually slowed down, but the innovation I think will not slow down significantly, chip performance will certainly be a breakthrough again, AMD, Nvidia, Intel these three upstream suppliers have been fighting up, processors, AMD has just gained a foothold in the laptop market, Intel 12th generation Core has come to a wave of king explosion, AMD will come up with 6nm Zen3 + temporary response; graphics card, AMD continues to layout independent graphics cards, Intending to leverage the game market through the AAA platform, Nvidia has been steadily fighting with its market share for many years, while Intel's new ArcAlchemist is looking forward to the tiger, Intel's Xe and AMD's upcoming RDNA 2 nuclear display will cause considerable damage to Nvidia MX, a dominant player in the thin and light market.
I/A/N are like this, the manufacturers at the bottom are not more lively, 2022, we will wait and see!
(7841510)