According to the National Enterprise Credit Information Publicity System, Shanghai Xichuangyu Tea Catering Management Co., Ltd., an affiliate of Xicha, was recently fined 450,000 yuan by the Shanghai Baoshan District Market Supervision and Administration Bureau for suspected of "using advertisements to make false publicity about goods or services, deceive and mislead consumers".
The main facts of the violation are:
Since May 14, 2021, Heytea has uniformly released the following product advertisements in its subordinate stores through electronic display screens, standing signs, etc.:
"Yangmei upgrade Dengfeng made [pole]; Bayberry varieties were upgraded to the season Dongkui Bayberry, bigger and more explosive juice; Xicha's first fruit Snow Bar crisp cylinder [Iceberg Bayberry Crisp Cylinder], the real juice is more icy"; "Selected Yunnan Shiping, Zhejiang Xianju Dongkui Bayberry, large core small, full of flesh, rich flavor"
Some of the content claimed in the aforementioned advertisement is inconsistent with the actual situation.
Source: Beijing Evening News, @Guoshi Through Train, @Western Decision-making
Editor: Chen Xizi
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