Game Daily News December 30, Dalian Tianshen Entertainment released an investor relations activity record sheet, said that the new company Beijing Yuanjing Digital Technology Co., Ltd., a joint venture with Beijing Zhijing Future Technology Co., Ltd., will build a virtual person digital production platform to develop virtual anchors, virtual images and other virtual digital people, so as to serve the field of e-sports games, and this move may be of great benefit to e-sports players.
Mr. Liu Guanbo, deputy general manager of Tianshen Entertainment, once delivered a speech on "The Ultimate Form of Meta-universe e-sports", in which Liu Guanbo said that he was more optimistic about the virtual human track in the meta-universe race, and the company would also explore on the virtual human track, and optimistic about the integration of virtual people and e-sports, so that the meta-universe and e-sports can be combined, and in the field of e-sports, it is very optimistic about the development of the commercial value of e-sports players.
At the end of the speech, Liu Guanbo also said that perhaps the next discussion will not be the first year of the meta-universe but the first year of the e-sports player. Because Liu Guanbo believes that the meta-universe can increase the exposure of players and bring commercial value to players. For example, EDG's victory is a hot event this year, but from the perspective of commercial value, this thing has cooled. Because the commercial value of e-sports players is almost zero, the main reason is that e-sports players do not have exposure.
In the traditional game situation, when the audience watches the e-sports game, the main thing to watch is the game screen on the screen, and few people go to watch the appearance of the e-sports player, when watching the e-sports player in the audience position, only the back of the computer can be seen, so the exposure rate of the e-sports player is very low.
However, after the combination of metascopy and e-sports, e-sports players can transform into characters in the game to enter the virtual space of the meta-universe to compete, so that the exposure of e-sports players has been greatly increased.
It is worth noting that e-sports is becoming a new star in sports, and there are also businesses looking for e-sports players to cooperate, such as LOL retired player Strawberry once filmed Skoda Jingrui car advertising, which shows that the commercial value of e-sports players is improving.
The income from bonuses and salaries received by the average top athlete only accounts for 30-50% of the total income, and the rest of the income mainly comes from advertising endorsements. For example, Federer, the world's most commercially valuable athlete, signed a ten-year, $300 million contract with Uniqlo in 2018, which can be worth 100 years of Wimbledon champions.