Today let's share one of them, Christmas gifts, static gift effects are as follows:

Quality control: vegetable heart
Design Execution: Lemon
Share a few points now!
01 Sketch phase
For Christmas, there are not too many restrictions, there must be an IP image of a product, and the rest is some regular Christmas trees, gifts and the like.
We drew two directions, the sketch is as follows:
Because the first sketch has a big snowman in the foreground, the main body is a little less prominent, so the second sketch was chosen.
But there are also a little problems, such as the image of the body space, the following car is a little too complicated, a little unbalanced, after optimization, get the following picture:
I almost fixed this sketch.
02 Coloring phase
The next thing to start coloring is as follows:
The general effect is OK, but there is a relatively big problem, that is, the main body is not very prominent, everywhere is a relatively bright place, cars, moon, stars, snow, etc., too disturb the main vision.
So later a round of noise reduction was carried out, increasing the color of the shadows:
That's a lot better. Then I feel that the moon and stars are still a bit rushed, so the proportion is a little smaller:
Then I felt that the red color of the gift bag was a little too positive, and it was a little indistinguishable from the hat, so I changed the hue a little, and finally it became this one:

This is much more comfortable.
03 Small details in the process
Let's share some of the small details involved in the process, such as the optimization of color hue, the optimization of light and shade, such as this gift box:
Another example is the Christmas tree:
It is necessary to constantly debug in order to lose a more satisfactory result.
04 Animation demonstration
The approximate animation script is as follows:
The Christmas car first swipes across the screen from left to right, then comes in from the right and the mascot waves, and there will be gift drops.
There are snowflakes and flashes in the background, the Christmas tree swaying slightly, and the stars twinkling.
Finally the car draws out of the screen.
About 6 seconds, the effect is as follows:
summary
Well, today I will share here, there will be more cases to show in the future, and I will do better and better, continue to refuel, rush!