On December 24th, Dongfeng Fengxing created an "EVO Tide Party - Fengxing Brand Night and Fan Anniversary Celebration" in Sanya. This event is designed for car owners to come, innovatively in the form of "tide party" for car owners to create a set of tide cars, hipsters, tide life in one of the trend carnival, can be described as a tide of new heights, not only by the fans unanimous praise, but also in the industry caused a warm response.
In order to let the riders enjoy the sense of trend atmosphere, Dongfeng Fengxing arranged the event site into a tide play experience place. Huge Christmas trees are hung with decorations to set off the joyful atmosphere of Christmas Eve; several popular T5 EVO of different colors appeared on the scene, creating a tide car paradise; cocktail performance area, painted nail art area, so that arriving car owners can enjoy the new experience of the trend; beach BBQ, star bands sang on stage, creating an immersive tide play experience, truly interpreting the connotation of "EVO tide party".
In the afternoon of the same day, riders from all over the country drove T5 EVO of different tide colors to form a "wind tide convoy" and punch in the "most beautiful coastal road". In addition, this fan anniversary celebration also has music performances, interactive links, etc., which integrate test drives, music, and social networking, bringing many trendy new ways for riders to play and let riders directly enjoy themselves.
In the past year, the popular T5 EVO has not only held hundreds of terminal activities, but also unlocked many trendy new ways to play, such as tide car parades, camping concerts, cruise parties, ice and snow happy boogienics, bonfire fireworks, etc., but also favored fans with the strength of fancy welfare. For example, at the recent "EVO Fan Anniversary Season" event, Dongfeng swept away 5 waves of benefits, and sent more than 4.5 million gifts, including snail powder, color change film, champion car stickers, Tencent VIP, boutique coupons, etc., which were warmly praised by EVO car owners.
At the event site, in addition to the establishment of the Fengxing T5 EVO Fan Club - EVO Chaoxiang Club, Dongfeng Fengxing also released three major tide cool plans, including excellent plans, youth plans, and fan plans. Among them, the fan plan is particularly eye-catching, that is, "in the new year, Dongfeng Fengxing will continue to create the 'EVO Fan Anniversary' activity, while bringing benefits to everyone, it will also hold CITY WALK- City Tour, EVO Tide Festival, Tide Play Co-creation Day and other activities, and create a new life with fans, happy and hi non-stop!" "It is conceivable that once this plan is announced, it will surely circle countless fans."
From January to November this year, the cumulative sales of the popular T5 EVO were 42,000 units, and at a time when the car consumer group is getting younger, in addition to visible sales, it is not an easy task to continue to gain the favor of the Z generation group. The popular T5 EVO appeared to say that adhering to the concept of "user first", insisting on playing with Generation Z, tide together, and really wanting to "enjoy" the user, the strength of the pet powder, the circle of fans countless in the reasonable.
[Reporter] Wei Hongquan
【Author】 Wei Hongquan
【Source】 Southern Press Media Group South + client