Approaching the New Year, I believe many people are planning to buy a car of their own and go home happily for the New Year. However, unlike the previous "new year's festival on the big promotion", this year's automobile market has changed its normal state, from a buyer's market to a seller's market, and the situation of price increases is frequent.
Recently, according to CCTV financial reports, the domestic automobile market situation has undergone major changes this year, the most obvious of which is the price increase. The data shows that the average sales price of traditional fuel vehicles and vehicles this year reached more than 156,000 yuan, an increase of about 10,000 yuan over the same period last year. This is relatively rare for the Chinese car market, which has been declining for many years, so recently consumers often reflect the difficulty of picking up cars and the rising cost of car purchases.
And in this series of reports, in addition to most of the brands on the market have seen the transaction price rise, but also mentioned the current common price increase, such as a luxury brand of high-end models need to add 5-30 million yuan to pick up the car, if not the price increase can not be booked directly.
In addition to luxury brands, some joint venture brands also have a price increase, the difference is that the role of its price increase is to provide the right to give priority to the car, of which a new model also needs to increase the price of tens of thousands of yuan to pick up the car within 3 months, so that many people feel depressed.
At present, the reason why the average price of the Transaction Price in China's automobile market has risen is mainly due to the suspension of work and production of major automobile chip manufacturers caused by the global spread of the new crown pneumonia epidemic, which makes it difficult for major automobile OEMs to deliver vehicles on time and on time, and the current situation of demand exceeding supply has emerged.
Toyota, for example, has previously reduced its global car production in September from the original plan of 900,000 to 540,000 units, and 27 production lines in 14 factories in Japan alone have been forced to shut down.
Not only that, the major car companies in Europe have also been significantly affected, the automobile production capacity has dropped sharply, and it is difficult to find a car in many regions, which basically covers the mainstream brands in the current market.
In addition, the epidemic has also led to a sharp rise in global maritime prices and a reduction in timeliness, affected by the fact that most of the pick-up times of some imported cars have been delayed by more than 3 months than in the past, which has spawned a situation in which some luxury brands have significantly increased their prices to pick up cars.
In fact, according to the "Measures for the Administration of Automobile Sales" issued by the Ministry of Commerce, dealers should clearly indicate the prices of sales of automobiles, accessories and other related products and the service charges in an appropriate form at the business premises.
It is not allowed to sell at an additional price or charge additional fees in addition to the list price, such as licensing, leaving the warehouse, decoration, insurance, etc., and cannot be mandatory to pay by consumers. At present, the situation of price increase and car lifting in the market is naturally an illegal act.
In the professor's view, in order to truly solve the current chaos in the automobile market, in addition to relevant measures for supervision, it is necessary to solve the problem of chip shortage caused by the epidemic at the root. Only in this way can we promote the return of China's auto market to a benign development trend, so that the majority of consumers can buy comfortably!