This evening, Xiaomi held a new Xiaomi 12 series of the conference, in the editor has not finished reading this conference to write this article, because I really can't watch it.
First of all, do the brothers think that many new product launches are no longer worth seeing? Before the Meizu concert, Luo Yonghao's "long live understanding", the current conference is that process - appearance, configuration, imagery, comparison, pricing, these things in addition to the price seems to be exposed on the Internet almost.
Without further ado, back to the press conference. The first thing brought by this Xiaomi conference is MIUI13, which is also the most concerned about this conference. In short, it is faster and more stable. Traditional Xiaomi users all know that Xiaomi is one of the best in China in terms of UI design, especially in terms of playability and security. MIUI is also celebrating its tenth year, worthy of the joke that "everything is based on MIUI". This time there are a lot of small card upgrades, Xiao Ai classmates are also skinned, if you cooperate with Tencent, you can't make a profit! But it is also in terms of playability, because there are too many fancy things, so that MIUI12 overturned, so this MIUI13 is also the most concerned by Wanzhong rice noodles. Interestingly, this time the introduction of this little brother language refined, ppt too fast, to the small editor does not drag mud with water feeling, inexplicably feel good.
In addition, Xiaomi has also exerted efforts on the Internet of Everything. Since Huawei released the Hongmeng system, the Internet of Everything has been very popular. This time Xiaomi also defined this MIUI13 as the beginning of the next era, which shows that the Internet of Everything will be a fierce battlefield for Internet giants in the future. However, at present, Huawei has been in the forefront, Hongmeng has been running in mobile phones, wearable devices, smart furniture, cars, etc., while having low latency, high stability characteristics, and Xiaomi is just the beginning, but also look forward to its next actual performance in the end.
Xiaomi Mi 12 positioning high-end, bold words officially benchmarked Apple. In fact, since xiaomi 10, xiaomi has begun to decide to take the high-end route. At the beginning, Xiaomi benchmarked the only actual high-end Huawei in China, and it was arrogant to overturn Huawei in terms of taking pictures and other aspects, and later it was indeed getting closer and closer to Huawei's strength in some aspects. The courage to declare war is quite admirable. It is again gratifying that action and effort were put into action and effort after the declaration of war. Xiaomi has done both.
So, after Huawei's loneliness, what is the bottom line of Xiaomi? The following are my personal views:
1. Appearance
I don't know how the brothers define the high-end of the appearance, Xiaobian really thinks. Or, give a refreshing feeling. Either, there is a family design language. For example, the Huawei mate20 bath master, the mate30 circle and the mate40 ring and the p50 double ring, all give people a refreshing feeling, in other words, high-end is differentiation. It's like the strange shape of fashion, different. Or in other words, Apple's bangs have been used since X, and the square module behind it has also been used from 11 to 13, which is the inheritance of the design language. On the other hand, Xiaomi gives people the feeling, the exclamation point of Xiaomi 10 seems to have been used by p20pro, the square of Xiaomi 11 has a vague hint of apple charm, this time even Xiaomi 12 has a vague k30 look, Xiaobian really can't feel the high-end feeling. However, Xiaomi's ultra still has a little high-end appearance in appearance, 10ultra's silver gray periscope lens, 11ultra's huge rectangular module, it does feel a bit.
Secondly, in terms of configuration, as a pile of materials, Xiaomi has never disappointed. The new Qualcomm Snapdragon 8GN1, large area cooling module, Xiaomi 12 equipped with 50 million main camera, 67 watts fast charge, Xiaomi 12pro equipped with three 50 million pixel lenses, the main camera with Sony imx707 super bottom, 120 fast charge, its own e5 material screen, adaptive 120hz refresh rate and 2K resolution, etc., Xiaomi did not hesitate to use it. From the paper data, the hardware is high-end enough. In terms of signal, Xiaomi has done a good job.
Finally, it's the high-end of the software. It should be known that on the mobile phone system, Apple has always been the first place in the mobile operating system by relying on its unique ecology, ultra-high fluency, and ultra-silky animation. On the one hand, the Apple system has fewer advertisements, and on the other hand, the Apple system has high restrictions, that is, high security. These have created apple systems that have not been used much for a long time, and Android will use more and more cards, and can only play the advertising slogan of not stuttering for many months in publicity. So if you want to surpass Apple on the system, Xiaobian believes that Android has little chance. At this stage, the only one who has the opportunity to catch up with or surpass Apple is Hongmeng. But Hongmeng is just developing, there is still a long way to go to catch up, but in the Internet of Everything Hongmeng is leading, the future is the era of the Internet of Things, after Huawei established a complete ecosystem, Hongmeng will be a dark horse. Fortunately, Xiaomi is also aware of this problem, and has begun to work on interconnection and software. The pursuit of a more stable system, The Magic Center, Computational Photography, etc. have Huawei's shadow.
Therefore, to sum up, xiaomi 12 is comparable to apple 13, which is found. First, after Huawei was frustrated, Xiaomi has sat in the position of domestic boss, and it can only benchmark Apple. The second is that Xiaomi is indeed stronger than Apple in some aspects, such as charging, taking photos, signaling, etc. The third is to live to have a goal, Xiaomi said that within three years to achieve the world's first mobile phone sales, this momentum is a bit like Yu Chengdong's bull at that time, but also once achieved, perhaps Xiaomi also has this possibility.
Finally, look right in front of you. We must clearly realize that Xiaomi is inferior to Apple in terms of design, chip and system, and the chip and system are the most core parts. There is a saying that the gun hits the head bird, the United States sanctions China's boss Huawei, Huawei still has the power to fight back, if the old United States will sanction Millet in the future, how should Xiaomi respond?