Korean car brands in the domestic car market in recent years, the existence of the decline, take Beijing Hyundai as an example, many years ago also with the modification of yuedong swept the market, with a fashionable and young design to win, this is the most direct way to please consumers, but with the strong development of new energy vehicles and the continuous innovation of domestic brands, Beijing Hyundai's car advantages are gradually no longer prominent.
In the past two years, in order to attract the attention of consumers, Beijing Hyundai has updated many of its classic models, such as Elantra, Sonata, Tucson and other once-hot models have been replaced with new outfits and used a new look to conquer the market, but from the real reflection of the market, Beijing Hyundai's counterattack plan seems to have been strangled in the cradle, these new models are slow to sell, only Hyundai Elantra can hold up a temporary situation.
The new generation of modern Elantra design breakthrough in the conventional, personality and sharp, radical feeling of some self-release, completely have the momentum of the previous generation of Honda Civic, the first few months of the market, sales easily exceeded 10,000 vehicles, for Beijing Hyundai to find some dignity. This year's Hyundai Elantra is obviously a bit insufficient, from the first 11 months of sales, the average monthly average has exceeded five figures, but some of these months are only more than 5,000 units, and the performance is no longer stable.
But Hyundai wants to return to the altar, just with a new car is far from enough, 2021 Hyundai Elantra's sales performance accounted for almost thirty percent of the entire car company, the performance of other new cars is somewhat miserable, even in the domestic consumer's favorite SUV field, the new Hyundai Tucson and Hyundai IX35 have not been able to have a good upgrade, Hyundai can be described as a new car is not pushed less, but there are few selling moves.
In order to win the favor of consumers, the pricing of hyundai Elantra is not high, which means that the profit of bicycles is not impressive, and now the biggest problem is coming, with the increase in the number of cars sold, the quality problems of Hyundai Elantra have gradually been exposed, on the complaint website, we can often see its name, the car in a variety of abnormal sounds suddenly broke out, so that consumers gradually lost trust in it, and it may not be easy to sell well in the future, so that car companies will feel pressure.
In the face of this dilemma, car companies obviously have no idea of giving up, and the emergence of Hyundai Kustu does not know whether it will bring a glimmer of vitality to Hyundai, but this kind of less popular model is unlikely to be sold.