If you want to get a glimpse of a region's economic vitality and cultural prosperity, "food" is the best entry point.
As a traditional snack of Shaanxi people from snacks to large, the taste of meat sandwich steamed buns has been deeply rooted in people's hearts, if you want to chat with locals, you may wish to start with it, talk about a kind, mellow taste.
Do you know the "cultural terrier" behind the meat sandwich bun?
Meat sandwich bun is the abbreviation of the ancient Chinese "meat sandwich in steamed bun", although the origin of the divergent theory, but the prototype began in the Tang Dynasty is more accepted. Bacon meat, known as "cold meat" in the Warring States period, basically belongs to the marinade meat. As early as the "Zhou Li" mentioned in the book "Zhou Li", the "stain" in the "Eight Treasures of the Zhou Dynasty" is it. The rise of bacon meat sandwich steamed buns was in the Republic of China period. In the 1920s, Fan Fengxiang's father and son hung a sign of "Fan Ji Bacon Meat" at the southern end of Xi'an Zhuzhenshi Street, which became one of the most special snacks in Xi'an.
In Xi'an, Dongguan auspicious meat sandwich steamed buns, Qin Yu meat sandwich buns, Fan Ji bacon meat sandwich buns, Wang Huafeng meat sandwich buns... "meat sandwich buns" brand is innumerable, each of which is very distinctive. There are "bacon meat sandwich steamed buns" using Bai Ji steamed buns, Baoji Xifu meat buns, As well as Huifang's wax beef and mutton steamed buns, Tongguan's Tongguan meat sandwich buns... "Meat sandwich buns" can be said to be the representative of Shaanxi's profound gastronomic culture.
On January 8, 2016, 79 projects in 10 categories, such as meat sandwich steamed buns, Qin Cavity face painting, and Chengcheng water basin mutton, were selected into the fifth batch of intangible cultural heritage list of Shaanxi Province, becoming the "impression of Xi'an" among more people.
Although the way of presentation of meat sandwich buns is material, it conveys a culture. The modern poet Hu Bingyan once wrote a poem praising it - "Hanging stove slowly roasting jade golden gong, brine boiling thin (zi) lump." Crispy activates the taste buds of the tongue and is very tempting to sandwich steamed buns."
The Shaanxi people also gave the extended meaning of meat sandwich steamed buns, such as life "living like a meat sandwich bun"... It means to survive in the cracks, but it is labeled with essence.
Xi'an Meat Sandwich Steamed Bun Who is the first "overlord"?
Public comment data shows that at present, among the brand chain stores specializing in meat sandwich steamed buns in Xi'an, feihong meat sandwich steamed bun shops are the first with 42 households, followed by 28 Yuan Ji meat sandwich bun shops, 20 Xiang Tan hua, and 19 Zhang Ji on Meridian Road. In the minds of Xi'an people, the most famous sandwich shops Wang Kui, Qin Yu and Fan Ji rarely open branches, and this ancestral craft does not play the franchise model. According to the data of enterprise investigation, among the meat sandwich steamed bun catering companies that are still operating in Shaanxi, Liu Chao meat sandwich steamed bun in Weinan Tongguan County has the largest scale of operation, with a registered capital of up to 10 million yuan.
The influence of the "Tongguan" meat sandwich bun is extraordinary
Among the 749 meat sandwich steamed bun shops captured by the city affairs think tank, 192 of them contain the word "Tongguan" in their names, which shows the influence of "Tongguan" meat sandwich steamed bun in Xi'an, which is the impression of nearly 80% of diners on the "Tongguan" meat sandwich bun. Its flexible and fast franchise replicable model has become the main reason for the Xi'an market.
In the summer of 2018, a piece of news that "Tongguan Meat Sandwich Bun Will Drift Across the Ocean and Put on the Table of Los Angeles People in the United States" was screened in the circle of friends of Shaanxi people. Tongguan County's Tong Su Xiang meat sandwich bun drifted across the ocean and put it on the table of Los Angeles people in the United States, bringing 30 million yuan in income. Tongguan meat sandwich steamed bun can enter the international market, thanks to the industrialization of meat sandwich bun in Tongguan County. Through order processing, online sales, chain franchise, foreign export and other promotion and marketing, the development of Tongguan meat sandwich steamed bun has been industrialized, and the meat sandwich bun has made a big article. At present, there are more than 2,000 chain stores in Tongguan meat sandwich stores, with an annual output value of more than 200 million yuan, driving the employment of more than 10,000 people.
Xi'an "Meat Sandwich Bun" store signboard the most used four-word word
Meat sandwich steamed bun is favored by the majority of foodies with the characteristics of soft and mellow, fat meat is not greasy, lean meat is not chai. "Fat but not greasy" is the favorite four-word word used by Xi'an Meat Sandwich Restaurant to describe it, steamed meat crisp, soft and sticky meat, melt in the mouth... Speaking of these words, just imagining can make the population flow. Of course, a qualified meat sandwich bun must have fragrant and non-greasy bacon meat in it, accompanied by a spoonful of broth with oil as a finishing touch.
Good CP of meat sandwich buns: rice noodles vs three Qin set meals are the most pampering
Although the meat sandwich bun is quite "versatile", in the best CP to choose to match with the meat sandwich bun, the old Shaanxi people are definitely the most beautiful three Qin package in their minds. But what you think is not the truth!
Big data shows that in the autumn and winter, in the CP list that is most compatible with meat sandwich dumplings, cool skin only ranks second, and instead of all kinds of "rice noodles", it is brave to take the lead, in addition to ball soup, mash, powder soup sheep blood and sheep blood dumplings are also specialized in meat sandwich dumpling shops, and diners recommend the highest overlap. The taste of the rice noodles is also shocking, such as: spicy, three fresh, tomato, kimchi, rattan pepper, pepper, shiitake mushroom chicken slip, cold mix, golden soup fat beef, sauerkraut fat beef, beef, meatballs, duck soup, chicken shredded, chicken nuggets, flower nail casserole, red oil sauerkraut, secret sauerkraut, goo soul (this is also the store's signature yo) and so on.
Brain holes open across dimensions of the "x" sandwich
Can I find food like hamburger in China？ Netizen: Let's have a meat sandwich bun.
In the life of Shaanxi people, steamed buns can clamp all things and can clip all over the world. As a unique snack in Shaanxi, meat sandwich bun is similar to Western hamburgers. Inspired by this, an ordinary bun was given a different way of eating, and a series of "Chinese-style hamburger" twins were derived.
In the eyes of foreign tourists, the first time to shaanxi, meat sandwich steamed bun is definitely a must-order snack item.
Xi'an sandwich bun shop ranking, do you often go to the store on the list?
"Steamed capital" Xi'an's NO.1 cuisine - meat sandwich steamed bun firmly in the top position of Shaanxi cuisine representatives, hungry big data show that during the National Day in 2019, Xi'an meat sandwich steamed bun takeaway orders exceeded 100,000 orders, the order volume increased by 21% year-on-year, and the number of orders increased by 20% year-on-year.
At the beginning of 2020, after experiencing an unexpected "home retreat", what made Xi'an people miss most was undoubtedly a mouthful of steamed bread, living up to the reputation of "Steamed Bun Capital". According to data from a takeaway platform, in the third week of resuming work, there has been a trend of "retaliatory consumption", and many takeaway orders are upgrading themselves: when users order "meat sandwich buns", they are not satisfied with "ordinary", but there is more "feeding" demand, and at most some people in Xi'an have placed an order for 26 meat sandwich buns.
On March 6, an old meat sandwich steamed bun shop in Xi'an resumed business, with a long queue at the door. A customer bought 150 meat sandwich buns at a time. A citizen said: After holding back for 40 days, I finally bought it and ate it for 20 years.
Meituan takeaway data shows that in mid-April, Xi'an sold a total of 25,000 meat sandwich steamed buns a week, of which nearly 60% of the orders were completed during breakfast. During this year's National Day holiday, 5,470 tourists ordered meat sandwich steamed buns under the Big Wild Goose Pagoda in Xi'an.
Perhaps for xi'an people or people who have been to Xi'an, eating authentic meat sandwich steamed buns is the respect for the city! Have you ever eaten Xi'an meat sandwich steamed buns? How does it feel?
The special page of the 2020 Shaanxi Food Selection Activity jointly created by the City Affairs Think Tank Research Institute, Huashang Daily, Huashang Network, and Ersanli is "Food in China Shaanxi Good Taste List" has been fully launched on the PC side of Huashang Network, and the details can be understood by clicking on the following link!