With the arrival of the peak season, many dealers have encountered news of price increases, and even some products that are not in season have begun to rise in price. At this time, some dealers began to live up their minds, wanting to find some low-priced products to make profits.
However, choosing these products only you first have to figure out, these products, in addition to the low price of what else?
There are thousands of reasons for price increases, but there is only one reason for low prices - the product is not OK!
In the past five years, I have been accustomed to seeing all kinds of price increase news, and my heart has gone from having a sad heart to a numbness, and finally I have been relieved, and even some have figured it out.
The price is in the hands of the manufacturer, and it is a weapon of competition. Growing up from the era of high quality and low price, I always feel the beauty of that era, and I can buy the products I want at a very low price. However, now that the high quality and low price have become distorted, the changes of the times, small profits and high sales have become a thing of the past.
The price of Moutai has been controlled and has been rising, there is no market, and if you want to buy a bottle, you can't even grab it. But on the Internet, among all kinds of telemarketing, there are still many Moutai that are less than 200 yuan a box, and there are even dozens of bottles on the market... Do you dare to ask for such a product?
Moutai is still that Moutai, the product has not even changed much, but the rising price is still sought after, because it is worth the money, and there is a reason why it is expensive. Those big brands are also increasing prices one by one, and production costs, profit demand, etc. are the reasons for the price increases.
However, even if all kinds of labor, raw materials, and transportation costs are rising, you can still see those products with extremely low prices active in the market. The only difference, though, is that every once in a while, a new face is put on, with the same signs and the same words.
And the only reason for you to buy is: "My price is low!" ”
Use low prices as your only selling point. So, take off the low price, what is left of your product?
At this time, all kinds of justifications came again: "My quality is not bad!" ”
Don't laugh, what is the current state of the market, and who does not understand? Now from raw materials to the price of production are transparent to the street, a variety of products to the Internet search is not thousands and hundreds of netizens broke the news. How much does it cost, how much it operates, how much it earns... Every stroke of the pen gives you a clear calculation. You say that the price of your product is so low, and you can still guarantee the quality, who can believe?
One has no scale, two has no fame, three has no relationship... There is no advantage in raw material price, no advantage in production technology, no advantage in market publicity, so what do you rely on to compress costs and ensure quality?
Even if the quality is OK, but now who wants "OK" products, want good or better products.
"My brand is pretty famous." I opened the web page and started searching, pulling out a lot of news reports.
Don't make trouble, how difficult can online operation be in this era? As long as you put down some capital, you can do the first place in each search in less than a month, the news is so free, who can't upload some themselves. Or what's the use of those local reports? And your low price makes me believe that your product is branded. A few of your products are bought by brand, just look at the price. And now look at the price of how many?
There are so many well-known brands, what else is your product that has taken off the low price, can not attract consumers, and what is the use of the low price?
"My products are highly profitable!" Still struggling with an undead heart.
Stop making it up! The price of the product is already so low, you still tell me that the profit is very high, so how low is your cost? Now raw materials are rising, labor costs are rising... Your price is still so low, where does this profit come from?
Does policy support not need money? Don't you want money for publicity? Don't you want money?
If you really save those costs and turn them all into profits. So, I want to do it step by step, these profits are also earned by myself, what does it have to do with you?
Even those big manufacturers can't support the increase in costs, and have to break their own prices and rely on price increases to maintain profits. Even Coca-Cola, which has not raised prices for decades, has reported that it is going to increase prices this year. You say your price is low, the profit is still so high, there is not a little bit of cat grease in it, who believes?
What advantage do you have in addition to the low price?
The game with the market, from the beginning, the "low price" is doomed to be a loser!
Products, in addition to low prices, various forms of promotion, various support policies, there is no new meaning. The product is constantly changing, but always changing the soup does not change the medicine... More and more miserly, stingy to innovation, stingy to market research, stingy to please consumers, in addition to relying on low prices, what else can you rely on?
The saddest thing about a product is not being replaced, not declining sales, but being phased out. The symbol of the product in the market is only the price, so what is the need for such a product to exist?
No matter how complicated the market is, we always have to stick to something!
No matter how chaotic the market is, we always have to guard something!
No matter how fierce the competition, we always have to keep something!
No matter how helpless the competition is, we always have to look forward to something!
……
Even if you take off the coat of low price, you can still shine brightly, and this is what we insist on!
Quality, health, innovation, personality... They are all the source of product vitality and the source of life in this market.
Even if there is no low price, it is still galloping in the market; even if there is no low price, it can still create its own piece of the world.
Take off the low price, and the rest is the root of the real competition of your products!!
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