At the press conference on December 28, Xiaomi successively launched the Xiaomi Mi 12 and Xiaomi Mi 12 Pro. Unexpectedly, Lei Jun then released a Xiaomi Mi 12X, which is a Snapdragon 870 model.
In terms of configuration, the detailed parameters of the Xiaomi Mi 12X are:
Snapdragon 870 chip
6.28 inch 120Hz screen
50MP rear triple camera (50MP main camera + 13MP ultra-wide angle + telephoto macro)
Front-facing 32MP camera
4500mAh battery, 67W wired fast charge
LPDDR5 memory + UFS 3.1 flash memory
176 g weight
From the perspective of core configuration, Xiaomi 12X can be regarded as the Snapdragon 870 version of Xiaomi Mi 12, in addition to chip differences, many core parameters are more similar. Snapdragon 870 has withstood the test of the market for a long time in the past, and the performance and power consumption of the Xiaomi Mi 12X are very guaranteed.
In terms of price, Xiaomi 12X 8+128GB version 3199 yuan, 8+256GB version 3499 yuan, 12+256GB version 3799 yuan. To be honest, from the perspective of cost performance, Xiao Lei may feel that xiaomi mi 12 is better, comparing it with the latest flagship chip. However, the Xiaomi Mi 12X also has many unique advantages, such as the weight of 176 grams.
From the perspective of product positioning, Xiaomi 12X should appear as a sub-flagship, focusing on the mid-end market, and the offline market should be popular. From the perspective of product design language, Xiaomi Mi 12X is highly consistent with Xiaomi Mi 12 and Xiaomi Mi 12 Pro, and it looks like the same family at a glance.
In general, the Xiaomi Mi 12 series can be seen as a small cup, a medium cup and a large cup, corresponding to the Xiaomi Mi 12X, Xiaomi Mi 12 and Xiaomi Mi 12 Pro respectively. At this conference, Lei Jun used the Xiaomi Mi 12 to benchmark the iPhone 13, and the Xiaomi Mi 12 Pro to benchmark the iPhone 13 Pro Max. As for the Xiaomi Mi 12X, Xiao Lei feels that some of the positioning and the iPhone 13 mini have similarities, but the battery life, fast charging and other aspects have more advantages.
Of course, the Xiaomi 12 series and iPhone 13 series systems are different, the ecology is different, and their respective advantages and disadvantages are not the same, in fact, the corresponding user group overlap may not be so high. Xiaomi benchmarked in this way, to a certain extent, in order to increase the heat of product publicity.