There were also beauty shops in ancient times?
In the ancient large households, it was common for qualified women to make their own cosmetics, and we can glimpse them from classical masterpieces.
Chun Mei then shouted, "Mother doesn't know, today is the head of the head, don't you want some hydrangea flowers to dye your nails?" I'll find some for you. ("Jin Ping Mei" 82nd time)
Bao Yu smiled, "The rouge sold in that city is not clean, and the color is thin." This is the best rouge wringed out of the juice, scooped up the dregs, and steamed with flower dew. (Dream of the Red Chamber, 44th)
In addition to homemade, the cosmetics of the ancients were bought just like us. Song Huilian in "Golden Bottle Plum", her husband returned from a business trip, and brought her back 4 boxes of Hangzhou powder and 20 rouges.
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Where did the ancients go to buy cosmetics? In fact, there have been brand cosmetics stores in the city for a long time.
Hangyuan Imperial Pilgrimage Lane a certain rouge workshop business is good, Su Jia elsewhere. After each value of rouge is made, it must be dried in a gap, a scarlet color, vivid and dazzling.
In July, the coffers are reused to expose the rouge to the sun. Suddenly, a fierce wind blew up, and the rouge that was basking in the wind blew up, and thousands of pieces of oblique sloped into the sky, and they did not know where they landed.
This is a scene of a Hangzhou rouge workshop making rouge described in the late Qing Dynasty "Dianshizhai Pictorial".
During the Southern Song Dynasty, there were already many rouge shops, two of which were full of legends: the ancient rouge shop in the north of Xiuyifang and the rouge shop of the red wang family in the north of Guanxiang.
These two rouge shops are located in the downtown area, representing the fashion of the year, the women in the city do not have a box of their rouge gouache, and they are embarrassed to greet people when they go out.
The WangJia Rouge Shop is well-organized, with wooden chairs outside the counter for customers to rest when they choose rouge at the door.
When buying rouge, the owner is inside the counter, the customer is standing outside the counter, and the two sides trade on the counter.
There are shelves on the counter with all kinds of carmine paste. After the transaction was successful, the owner collected the silver in the black lacquered cash cabinet and handed the carmine paste to the customer.
The rouge shop with dark fragrance dressed up beautiful people and also achieved marriage.
The story in the Yuan Dynasty miscellaneous drama "Wang Yueying's Night Shoes" takes place in the "Wang Family Rouge Shop": a young man named Guo Hua falls in love with Wang Yueying, a girl from the Wang family who sells rouge, and the two finally become dependents after experiencing various twists and turns.
Wang Yueying's ancestors all sold fat powder for a living, selling rouge pollen from the north and south of Beijing.
Wangjia Rouge Shop is located in the west of Xiangguo Temple, although the façade is small, the business is very good.
In the Southern Anhui Flower Drum Drama "Guo Hua Buy Rouge", which has been passed down to this day, the Wangjia Rouge Shop is described in more and more detail: "Hang the signboard outside the eaves, and make a slight statement word by word. It says that Wang Yueying opened a rouge treasure shop, and the good cream red hair is sold to the four road officers. ”
The brand of "Wang Yueying" rouge shop has been played here, and Wang Yueying himself has become the general agent of wholesale rouge for various merchants.
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In the cosmetics industry, the "secret recipe" marked with the "court" mark will always attract people.
According to the "Memoirs of the Palace Maiden", in order to "maintain eternal youth", Empress Dowager Cixi first used the same jade wheel of Concubine Hua in "The Biography of Zhen Huan" to roll on her face every day to remove wrinkles, then used a small amount of lead powder to cover the face, and then used roses to grind, filter, and dry the pollen made after cooling on the cheeks, and finally tap the lips with rouge...
The level of sophistication and luxury is breathtaking!
During the Ming and Qing dynasties, there was such a shop that the harem ladies did not even use the "secret recipe of the court" and designated to use their cosmetics.
In the early morning of the sixteenth day of the third lunar month of the first year of Tongzhi (1862), in the northeast of the four corners of Hefang Street in Hangzhou, the "Kong Ji Xiang Powder Shop" was officially opened in a burst of firecrackers, which was the first cosmetics enterprise recorded in Chinese history and later renamed "Kong Fengchun".
His family has several famous ace products, among which the treasure of the town store, "goose egg powder", as a royal tribute of the Qing Dynasty, has long been famous for being used by Cixi.
Goose egg powder got its name because it resembles a goose egg. It uses the "Wuxing Stone" by the Taihu Lake, adds a certain proportion of titanium dioxide, and then pours it into the tank and stirs it with water.
After repeated rinsing, precipitation, filtering, removing impurities, and then adding egg whites to the purified powder, according to different aromas, put in the high temperature steamed flower dew, mix well, printed with a wooden mold into an oval shape, placed in the sun to dry, and finally manually trimmed into a goose shape.
After being made, the aroma remains for a long time.
At that time, the students who took the imperial examination in the provincial city of Hangzhou Gongyuan would buy goose egg powder and return to their hometown to give it to their female relatives.
People who have won the township examination will go to Beijing to catch the examination, and they will take goose egg powder to the capital to give to the wives and ladies of their relatives and friends.
One after another, Kong Fengchun's goose egg powder was introduced to the capital, and the fame became more and more famous, and the harem ladies and ladies also designated to use it, and finally became a palace tribute, so the goose egg powder had the title of "palace powder" and "tribute powder".
It is said that once, Empress Dowager Cixi ran out of goose egg powder and could not put on makeup properly, so she lost her temper in the Chuxiu Palace, and the palace ladies and eunuchs were too frightened to come out.
Li Lianying hurriedly telegraphed the Hangzhou Manufacturing Bureau (the full-time agency in charge of the palace supplies) overnight, and quickly sent goose egg powder to Beijing for empress dowager Cixi's use, which calmed the storm.
In 1929, the first West Lake Exposition was held in Hangzhou, and "Kong Fengchun" also participated in the exhibition, and 8 products won awards.
At that time, the ladies of high society were fashionable to use Kong Fengchun's products: pouring goose egg powder, coating white jade cream, combing hair oil, when the window was cloudy, the mirror appliqué was yellow, which was really "a good color in the north and south, and the moth's eyebrows were lightly swept away"!
Today, modern business culture has gradually monopolized our desire for exquisite life, and the keen pursuit of foreign big-name cosmetics is like a small beast hidden deep in the heart, driving the driving force of inflated desire.
Adhering to the classical cosmetics made by traditional Chinese craftsmanship, the legends and verses of those rouge powders, the leisurely years of the wind and snow moon, it seems to be flying away...
Producer | First of all, Hongming
Edit | Yu Xin
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