On December 13, 2021, Kang Kai, head of Meituan's innovation business department, was invited to participate in the "2021 WISE New Economy King - Enterprise Service Innovation Summit" of 36Kr, sharing the impact and opportunities brought by digital trends to the industry. "All C-end businesses have the opportunity to do it again on the B-side." Kang Kai expressed the hope that Meituan Business And Connect can become an accelerator for the digital transformation of enterprises, providing simpler and more convenient enterprise services for tens of millions of enterprise managers and hundreds of millions of employees.
The digital upgrading of the supply side has brought new opportunities to the enterprise service track
In the past decade, with the rising rate of social urbanization, combined with the huge changes in the mobile Internet and the tertiary industry, digital technology is profoundly affecting and changing the way people live and work.
Taking Meituan as an example, on the demand side, it provides consumers with life services such as "eating, living, traveling, shopping and entertainment" to help consumers eat better and live better; on the supply side, it provides six major capabilities such as marketing, distribution, IT, and supply chain for cooperative merchants to help merchants develop better and earn higher incomes.
"The digital upgrade brought by the supply side has given enterprise services that have been quietly cultivating for many years have the opportunity to go to the center of the stage." Kang Kai said.
Relying on the digital advantages of Meituan, link one-stop scene + service
From the perspective of the industry, China's catering merchants are highly dispersed, and hotels and online ride-hailing also have problems such as wide dispersion, low concentration, and difficulty in digital transformation.
From the perspective of enterprises, in the face of high-frequency corporate consumption scenarios such as overtime meals and hospitality banquets, enterprises still use traditional reimbursement methods. In the internal system and external system, employees complete expense applications, price comparison reservations, advance payment and reimbursement, etc., and the process is cumbersome and experienced poorly. Finance requires a lot of repetitive work such as cost comparison, ticket verification, invoice management, etc. It is difficult for enterprises to implement the rules of consumption due to business and cannot be controlled in real time.
Kang Kai said: "Meituan Business and Enterprise Connect links one-stop scenario + service to provide resources and technical advantages to help customers achieve digital transformation in enterprise consumption scenarios. ”
In terms of supply, Meituan Business and Enterprise Tong concentrates meituan's superior resources such as takeaway, meals, machine wine, and taxis to provide enterprises with one-stop solutions such as employee dining, hospitality banquets, travel management and business travel; at the same time, it will also open supply resources to partners in the fields of fee control, welfare and travel platforms to achieve ecological win-win results.
Technically, Meituan Business And Enterprise Connects enterprise organizations, projects, personnel and business consumption to achieve instant connectivity, making corporate consumption more compliant and transparent.
Through resource aggregation and control capabilities, we help enterprises achieve digital transformation
At present, Meituan Business And Enterprise has served large and medium-sized customers at home and abroad, including Bayer, Chia Tai Tianqing, Xiaomi, Michelle Ice City and so on.
As an innovative digital benchmark in the financial industry, China Merchants Bank has always paid attention to employee experience and safety compliance. More than 100,000 employees are distributed in more than 2,200 outlets across the country, and the number of diners at each outlet is not fixed and the taste is different; at the same time, the process, system, reimbursement and other financial digital management involved in employee meals and conference meals are also facing challenges.
Meituan Commercial Enterprise Connect creates digital catering for China Merchants Bank, and through a rich supply chain system, helps China Merchants Bank access diversified dining scenarios such as overtime dining, conference dining and afternoon tea; at the same time, multi-dimensional and refined background control capabilities realize business screening, meal label catering type control, difference rule setting and bill detail download capabilities. Meituan Business And Enterprise Connect satisfies China Merchants Bank's demand for compliance and transparency in expenses, and truly improves employee satisfaction.
According to Kang Kai, while creating value for consumers, enterprises, supply chains and ecological platform partners, Meituan is also actively committed to social responsibilities such as low-carbon emission reduction, taking paperless reimbursement as an example, in 2021, Meituan Business Ande has saved customers about 4.5 million paper reimbursement documents.
With the continuous penetration of digitalization into all fields of society, Kang Kai said: "From the consumer Internet to the industrial Internet, from digital life to digital enterprises, Meituan Business and Enterprise is constantly working hard, focusing on bringing more impetus to industrial progress and social development through scientific and technological change and digital tools." ”