Recently, some media broke the news that merchants spent 510,000 yuan, asked Chen Xiaochun and Net Red live broadcast to sell only 5,000 yuan and sued the court.
According to the "Upstream News" report, which first discovered this matter, a massage company signed a contract with a media company, and the media company provided 16 live broadcast promotion activities, 10 of which were performed by talents with a total number of fans greater than 10 million, and 6 by other celebrities.
However, during the live broadcast on November 5, Chen Xiaochun did not put a product link in the live broadcast room, resulting in a few minutes of live broadcast massage company products were reduced, even if the media company arranged Chen Xiaoshi's assistant to rebroadcast on the same day, but the sales of the massage company after the live broadcast were only more than 5,000 yuan.
The contract between the two companies stipulates that the guarantee amount of live broadcast sales is as high as 1 million yuan, and the actual sales are significantly lower than expected. In addition, the contract only reduced the number of live broadcasts, did not reduce the number of scenes, and actually only carried out 4 games, which did not meet the 16 scenes in the contract. In addition, Chen Xiaochun himself failed to live broadcast to the assistant to re-broadcast, the effect was not good and did not meet the contract, so the media company had to refund the service fee of 418437.5 yuan to the massage company.
Although this is a dispute between the two companies, because among all the people who broadcast live, Chen Xiaochun is the most famous and has been judged to be unsuccessful in live broadcasting, so whether it is a entry or a news, Chen Xiaochun has become a keyword. Even the Hong Kong media rushed to report on the incident.
Hong Kong media not only questioned Chen Xiaochun's ability to carry goods, which is not standard in Mandarin, but also turned over the controversy caused by his live broadcast last year. According to Hong Kong media reports, Chen Xiaochun gave away a lot of gold pieces at a price of 9.9 yuan in a live broadcast last year, which attracted many netizens, but netizens found that it was just a plastic sheet after receiving the "gold piece".
At present, Chen Xiaochun has not yet spoken out on this matter.
However, many netizens said bluntly that this incident shows that everyone has gradually and rationally viewed the stars with goods.
Speaking of which, Chen Xiaochun is not the first star to get involved in controversy because of the poor effect of live streaming.
Singer Yang Kun was called by the merchant because of the poor live broadcast with goods.
One of the down jackets asked him to spend 135,000 pit fees and give 20% of the sales as a commission, but only sold 180 orders, and he couldn't even get it back.
Another mask cost 100,000 pit fees and sold only 18,000, including 3,588 refunds.
The merchants who sold ejiao cakes were even more miserable, spending 120,000 pit fees, and the sales of that night were as high as 1.2 million, but the refund was as high as more than 1.1 million, and the sales were only 40,000.
However, Yang Kun's agent denied the single brushing and said that he did not know about the merchant's rights protection.
In December last year, a skin care company spent 80,000 pit fees to invite tens of millions of anchors and Wang Jing to bring goods, and the result was that it was sold for only 800 yuan.
At the beginning of December last year, the network exposed Huang Shengyi live with a cargo pit fee of 100,000 yuan, only sold 5 thermos cups, and the live broadcast was late, the live broadcast basically did not touch the product, and the thermos cup was left when the rotation was held.
On the 9th, Huang Shengyi Studio issued a statement on Weibo, saying that the agreement with the organizer should not exceed 80 minutes, and the artist actually completed the live broadcast for 80 minutes, "During the live broadcast event, our artists did not participate in the sale of any thermos cup products, and we did not charge any merchant pit fees, and there was no guarantee refund at all." ”
Some celebrities will also be anxious because of poor sales of goods, such as former TVB senior Green Leaf Li Guolin because of the live broadcast for 8 hours, can not sell the goods and tears on the news, Hong Kong media also named him the most miserable star with loans.
Will you buy the products recommended by celebrities because they bring goods?