Celebrity endorsement products, frequent overturning, the rise of rights protection tide.
On December 26, Jiangsu Yancheng franchisees sent several videos to protect their rights and interests, hoping that Guan Xiaotong, the spokesperson of the natural stay brand, could give an explanation.
In the video, she said that the brand company, publicizing the rejection of creamer powder, but finally using creamer powder to replace the milk company, is because of the belief in Guan Xiaotong to join the brand, this company does not have a special business license but open to join, asking to give the franchisee a statement, if there is no license, I hope to be able to return the money to myself, can not collect money, regardless of the franchisee's life and death. Black and white will not be reversed because the other party is a star, and there is no distinction between right and wrong.
According to the query of the third-party data platform, the natural stay brand belongs to Chengdu Natural Stay Catering Management Co., Ltd., of which Tongmeng Xinyuan (Chengdu) Culture Media Co., Ltd. accounts for 35% of the shares.
And Tong Mengxin is related to this company, guan Shao once 100% of the shares. In other words, Guan Xiaotong's father, Guan Shao, once owned 35% of the brand.
The franchisee also said that the cost of equipment is 120,000, the cost of the first batch of materials is less than 100,000, and the cost of joining is 158,000. If you don't count the cost of rent and decoration, the upfront investment will need about 370,000 yuan, which is not a small number for the common people. At present, the franchisee wants to obtain an invoice for these fees, and the brand has not provided it in time.
At the same time, the netizen said that the natural stay does not have the qualification to join, if not, then whether the franchise contract is valid, what responsibilities does the natural stay company need to bear?
Browsing the franchisee's dynamics, it was found that her relevant appeals were not resolved in time. And the big public opinion is not on her side, which is very puzzling.
Some netizens said that there are some things to quickly protect rights and take legal procedures, do not sensationalize.
At present, the brand side said that it has actively handled the demands of franchisees from the beginning, while affirming its own products, and pointed out that franchisees should not block replies. But the franchisee is also very rigid, directly indicating that there is no shielding.
For now, this matter is stuck in Rashomon. I hope that the brand side and relevant people can actively deal with it, return the truth to the public, and stars should also cherish their wings.
Celebrity endorsement incidents of overturning cars are not a minority. The tea brand endorsed by He Rundong, Li Weijia and Ma Yili ran away, and the victims' complaints were fruitless, and raising the flag had little effect. There are also financial products endorsed by Du Haitao, Wang Han and others, which will roll up the investors' hard-earned money, at least the physical stores can also deal with the depreciation of unchanged assets.
Celebrity endorsement + Internet celebrity joining characteristics can distinguish most scams, but there is a type that makes people invincible, the most typical is Zheng Kai's Huofengxiang hot pot restaurant.
From the opening of the first store, the various publicity and development of the new store Zheng Kai have personally done it, beckoning many friends in the circle to work together, a thriving look, quite a plan to run this brand well.
However, after experiencing decoration plagiarism, inflated prices and food safety problems, Zheng Kai suddenly announced his withdrawal from Huofengxiang, leaving a franchisee who lost money to his grandmother's family in the wind messy and had no way to complain.
The entertainment industry is mixed, and it is unwise to pin the success or failure of your investment on the personal character of the star.
The celebrity endorsements that frequently overturn the car emphasize their unreliability time and time again, there are still countless people who are moths to the fire, and the market is indeed in urgent need of optimization.