Baidu layoffs, live broadcast business or be laid off 90%

The above public name "Shiburo" is a spare number for me, in order to prevent the loss of the big one day, I usually send about three articles of my thinking, reading notes, cognitive perception and other articles a week to lead everyone to explore the road of spiritual and financial freedom.

Hello everyone, I'm the principal.

Have you been able to see the news of layoffs every day in recent weeks?

For example, iQiyi was exposed to lay off 30% of employees, and the highest proportion of layoffs in some departments reached about 50%;

For example, the mushroom street technical department laid off 80% of the staff, leaving only about 30 technicians;

Just yesterday, Baidu Mobile Ecology Business Group (MEG) was exposed to layoffs, some people said: "This layoff is a small-scale adjustment", but some Baidu insiders said: This layoff is not "small-scale", and even many people bluntly said that "I have never seen such a large-scale layoff before".

Combined with the information of a number of MEG employees and Baidu employees, the general situation of this layoff is:

1. Baidu puts commercialization as the primary goal of its business, and the more it spends money and the worse the commercialization ability (effect), the more layoffs there are, and the core goal is to save labor costs and shrink the budget in the business with weak commercialization ability.

2, the game department more than 300 people almost all were laid off, live broadcast business was laid off 90%, even if the commercialization ability is better financial vertical live broadcast, there are also people laid off; education and other businesses also have layoffs, the specific proportion is unknown. It is not excluded that MEG's other businesses may continue to lay off employees.

3. After more than a year of internal rumors to leave, Cao Xiaodong, vice president of Baidu, head of the mobile ecological user growth department, and head of the interactive entertainment platform, is indeed going to leave Baidu. Cao Xiaodong is a veteran of Baidu, and he was appointed head of YY after Baidu completed its acquisition of YY in February this year. To this end, he also set up an office in Guangzhou. In addition, he is also responsible for Baidu's live broadcast, good-looking video and other products and businesses.

So what can we see from these layoffs? And what can you learn?

Just a few days ago, a reader asked me, what do you think of the layoffs in Mushroom Street? I'll take this opportunity to talk to you about it.

Whether it is the recent iQiyi big layoffs, or the big layoffs of Mushroom Street, or the big layoffs of the Baidu live broadcast business that were exposed today, it is actually very understandable in essence.

It is the stage of the development of the entire mobile Internet to determine, the layout of the entire mobile Internet world has been completed, into a mature period, or even a stable period, the business formed by various Internet manufacturers in the mobile Internet world has been engraved into the genes of their own companies, and other factories cannot attack it, because with the disappearance of the mobile Internet demographic dividend, into the stage of the user stock market, the barriers between the various large manufacturers have been formed, just like the live broadcast business, it is certainly not able to do vibrato and fast hand, and user habits have been formed.

In particular, in the stage of the user stock market, when the user habit becomes a barrier to the enterprise or industry, and then simply rely on a large number of capital operations, it is not realistic to burn money subsidies to obtain users, one is: the user has become accustomed to this way, has long been familiar with this routine; the second is: there is no incremental user, the habits of stock users have been difficult to change.

For a very realistic example: Didi was exposed to such a big thing, was checked by the state, now more than half a year, do not allow users to register, are not allowed to download, other taxi business or did not form any impact on Didi, Gaode taxi, Meituan taxi has not made much progress, in the stock market, give opportunities, can not compete for users.

Therefore, these big factories have shifted from the stage of investment and financing, capital operation, and burning money subsidies to the stage of improving profits in refined operations, and the business that did not make money before, and even the business that only had input and no output is bound to be cut off, and concentrate on entering the stage of providing operations and services, and exchanging experience and services for profits.

I don't know if you have seen the third quarter financial reports released by major Internet manufacturers some time ago?

The financial report has a particularly obvious unified feature: the revenue of the advertising business of major Internet manufacturers is declining, and none of them has increased year-on-year.

Why is that? It may be affected by the epidemic, everyone has no money to do advertising, in fact, this is only one aspect, the bigger aspect is: under the premise of the market of user stock, the cost of customer acquisition is too high, user habits are fixed, and the impact of advertising on users is decreasing. What if there is no increment? In the future, we can only rely on experience and service in exchange for high profits.

This is why iQiyi members want to increase prices, and Mango members seem to be raising prices.

Therefore, I combined with the recent situation, my advice to everyone is: if your company department is a marginal department or a department that does not make money, or even loses money, everyone should jump out in time, have the opportunity to transfer jobs, quickly transfer jobs, and have no chance to transfer jobs to prepare for yourself, otherwise it is sooner or later to be laid off.

Don't just focus on technology every day, hurry up and understand your company's business model and profitability, which determines your future.

Yesterday saw a friend, the company did not pay salaries for three months, did not stop loss in time, yesterday to talk to the boss, there is no way, the company is no money, the boss said that arbitration also has no money, can only have money, little by little.

Therefore, once the company has no money to pay wages, it should be stopped in time, hurry up, and the longer you stay, the more you may be wasting your time and money.