On April 29th, as one of the new product launch activities of the second "May Five-Year Shopping Festival", Shanghai Meilin Canning Factory not only brought four classic products with new packaging, but also launched "one-person food" canned food for the first time.
Merlin has a history of 91 years and is the most famous canning factory in Shanghai, and the four classic products of Merlin lunch meat, ham, babao rice and tomato sauce have occupied the tables of generations of Shanghainese. At this year's shopping festival, the four classic products formed a gift box for the first time, and recorded various landmark buildings in Yangpu District, where The Merlin Canning Factory is located, combining the classic taste with urban architecture to bring a piece of "architectural readable" full of Shanghai flavor.
The most classic lunch meat also has a new flavor in taste. Last year's "May Fifth Shopping Festival", Merlin launched the pink and tender "Pig Da Meng" lunch meat, using cold fresh pork that has been drained, with a meat content of more than 90%, and the taste is more Q and delicious. This year, "Pig Da Meng" has become four brothers, adding three new flavors such as ham sandwich flowers, large grain cheese, and light on the basis of the original flavor. Unlike the classic lunch meat, the Pig Dameng series has a plastic lid and a small spoon of pig's claw in the lid, all for the convenience of young people: the spoon can be dug up to eat, and with the lid, it is more convenient to eat and save or go out for a picnic.
The "One Person Food" series of new canned products debuted on the market. The weight of the classic canned lunch meat is 340 grams, while the "one-person" can is only 120 grams, which is just a side dish for one person's meal. There are many flavors of "one-person food" canned food, including the first batch of original and spicy tempeh fish, braised and hazelnut mushroom pork balls, red braised beef, kung pao chicken, pork cheeks, fish flavored meat shreds and other 8 flavors. These are the flavors that young people like, and the processing method is the canning skill passed down for 90 years, which fully demonstrates the strength of the old brand in the selection, cooking and seasoning of raw materials.
The person in charge of Merlin canning said that it has been more than 200 years since the invention of the world's first can, but canned food has always been welcomed by the market. Especially in these years, canned lunch meat is widely used in scenarios such as breakfast and hot pot. Therefore, Merlin canned, a long-established Chinese brand, has always maintained its enthusiasm for innovation, and every year it launches new products for new consumption habits to create more edible scenes for canned food.
Column Editor-in-Chief: Wu Weiqun Text Editor: Ren Chong
Source: Author: Ren Chong