A video account, a "cute baby" blogger with more than 10 million fans, opened his eyes and said to his mother who took the video: "In this family, my surname is Liu, my father is also surnamed Liu, only your surname is Li, who is picked up in the trash can, do you have no points in your heart?" ”
Another video account, "Mom, will all my family's future property belong to me?" "Then you and Dad, why are you spending my money now?" ”......
With the increasing popularity of short videos and live broadcasts, more and more parents like to share their children's daily lives on the Internet, which has also attracted the attention of tens of millions of netizens. In the video, the child is either cute or funny, so that the operation account has won many fans.
Across the screen, Meng Wa's performance is considered by most adult viewers to be a childlike word, but think about it, should such words come out of the child's mouth?
It is no secret that the cute baby account has become a major category of short video and live broadcast accounts, and it is no secret that the gold absorption ability of children bloggers exceeds that of adults.
Relying on the baby monthly income of 150,000, is it really good to nibble on the baby like this?
Making money by making videos and doing live broadcasts has become common knowledge in this era. In the era when traffic is king, some parents have also begun to "nibble on small" traffic, build their children into "internet celebrities", and realize traffic monetization through business cooperation.
With the explosion of Mengwa video, a large number of advertisements will follow, and the income obtained through advertising and traffic monetization is far more than the hard work of adults.
And Han Dapeng from Shandong, relying on his two daughters, opened a short video account, only more than a year, achieved a monthly income of 150,000 yuan, in his account, two children and adults along the script preset, starring together.
In the Internet era, having traffic means having the ability to monetize. These cute babies provide a new "entrepreneurial way" for adults - to accumulate popularity and fans by going abroad, and then bring goods or receive advertisements for commercial monetization after becoming "Internet celebrity children".
Under the operation of parents, children have become "tool people", and parents have gradually become "nibbling babies". Market demand and interest stimulation have made some parents hollow out their minds to cater to netizens, and even disregard their children's physical and mental health. Is it really good to nibble on the baby like this?
The Ministry of Culture and Tourism issued a document strictly prohibiting nibbling on babies, and it is strictly forbidden to borrow "net red children" for profit
In view of the undesirable phenomena and problems of some parents borrowing "net red children" to make profits, the Ministry of Culture and Tourism recently issued the "Opinions on Strengthening the Protection of Minors in the Online Cultural Market", which proposes to strictly prohibit "nibbling on babies", strictly prohibit borrowing "net red children" for profit, and take measures such as banning the accounts of excessive consumption of "net red children".
Children are supposed to be the age to grow up carefree. However, the creation of "net red children" has been promoted by traffic, advertising, contracts, and caves to become "little adults" and promote seedlings. Prematurely following the logic of Vanity Fair in the adult world, children's dress, speech, and behavior become adult, which in itself will have a certain impact on children's physical and psychological development.
Moreover, the "net red children" human performance is very easy for children to get lost in the human design. Under the atmosphere of over-rendered commercial culture, in order to attract attention and maintain high heat and traffic, many accounts design scripts and provoke topics, and many children bring people to perform, catering to netizen expectations and pleasing public aesthetics, and they have become no longer "naïve".
The People's Daily also commented on the hype of Internet celebrity children, and it is not advisable to nibble on small babies. Exposing children to the camera prematurely can distort children's worldviews, outlook on life, and money.
We say that we should do what we should do at any age, which sounds like a rule, but it is also true to savor it. The story of Wound zhongyong is well known to everyone, parents, as the first guardian of their children, cannot make a fuss, should not bring their children into the adult world in advance, and cannot squeeze out the healthy growth space that originally belonged to children because of their parents' willingness to "suck gold".