Text | Carry the pot to punch
Regarding the evolution of products, Stephen P. Anderson divides the process into six maturity levels in the Seductive Interaction Design: usable, reliable, usable, easy to use, pleasant, and meaningful.
According to Stephen, most good products can easily complete the first three, that is, usable, reliable and usable, but level 4 is a challenge, and the vast majority of enterprises have fallen on this level.
The closer you get to the base of the pyramid, the more you focus on function, while the closer you get to the spire, the more you focus on the experience.
Take our domestic cars, in the early stage of the industry, whether it can be durable is a watershed between independent brands and joint venture brand products, but with the popularization of technology, investment in research and development, and the gradual improvement of the supply chain system, many domestic models have gradually crossed the level, breaking through the level4 barrier, evolving to a higher level, Yidong PLUS is such a car.
It is a strategic model planned by Changan for the sedan project in 2008, and it is the first choice for Changan's latest technology and the latest quality standards, and it has evolved from an easy-to-use car to finally become the Yidong PLUS that you are familiar with for a long time at the top of the list.
How to do it look good and use well
From a marketing point of view, the user's first impression of a car comes from the appearance, a better appearance, which means that the user will have more expectations and confidence in the experience of the vehicle, Yidong PLUS has seized this key point, and through aesthetic evolution to make itself more in line with the tastes of young consumers.
After adopting the "Whale Star Sea" grille design, the aesthetic of the 2021 Yidong PLUS began to move closer to a more cutting-edge style, so that consumers had a very urgent desire to go inside and find out when they saw this car.
The style of the car also reflects the two elements of technology and sports, using an integrated double 10.25-inch, 1920 * 720 resolution full HD LCD touch screen, the interior around the driver layout, a large number of soft materials make it within reach to show a sense of luxury that does not belong to this price model.
In fact, you can clearly feel that it is not limited to providing excellent ergonomics, as many as 34 storage spaces, but through the lines, color matching to present the value of showing the driver's taste, especially the starry blue color, to a certain extent, pay tribute to one of the masterpieces of the painting master Mr. Van Gogh, "Starry Sky", which is a mobile travel paradise, a walking rest area, when you step into this space, you can get more positive emotions from it, as well as enter a state of mental relaxation.
What a fun and proud driving operation
As a qualified family car, power is naturally a key indicator that cannot be bypassed, the 2021 Yidong PLUS, equipped with Blue Whale's new generation of efficient power combination, Blue Whale's new generation NE1.4T high-pressure direct injection engine + Blue Whale 7-speed wet dual-clutch transmission in my experience, left me two impressions.
The first feeling is that it uses its strong technical parameters to prove to the world the research and development strength of the Chinese technical team at the power level.
Peak power 118kW, peak torque 260N·m, 1500 rpm can reach the peak torque, behind the value is to further improve the intake pressure and improve the combustion uniformity of each cylinder, on the basis of the platform 35MPa high-pressure direct injection system, through a series of precise targeting calibration technology and EFI matching optimization, the use of X-Pedal for multi-scenario differentiated fuel injection control strategy to improve drivability, so that the power performance increased by 2kW, the vehicle fuel consumption reduced by 0.3L/100km, Fuel consumption per 100 km is only 5.6L (limited to 1.4T models).
The second feeling is that it makes driving more fun.
1500 rpm to reach the peak torque, with the same displacement level of ultra-strong low-section torque output, the initial stage does not feel lazy at all, by the way, Yidong PLUS provides ECO, NORMAL and SPORT three driving modes, and the starting stage will be set to ECO mode by default. That is to say, a very light and fast start, achieved in the most "lazy" mode, gives a good start to a pleasant trip.
When getting rid of the congested traffic into the high speed, the whole car will show a "small steel cannon" like a smooth acceleration, its maximum torque can be continuously output between 1500-4000 rpm, so as long as you are willing to step on the accelerator, it will immediately respond to you with a strong power release, especially under the sport mode, there will be a more obvious sense of pushing back, which will make the entire acceleration rhythm more intense and compact.
Its chassis encapsulation process allows the engine compartment, crew compartment bottom and spare tire pool bottom area to form a flat skid plate plane after the overall shading, bringing lower wind resistance, but also has stronger toughness to suppress lateral swing.
In other words, when you drive this car, you will be full of praise for its experience, and you will also feel a sense of pride in its autonomous identity.
How to create high-value mobility
Intelligence is the trend, thanks to the hard work of the programmer team to pay, today's domestic car machine system has become an excellent and reliable travel companion, I still want to say a point, really prompt the driver from manual operation of the button to frequent use of voice system and other car machine functions, is the emotional level of care.
Emotional care comes from immersive enjoyment.
The inCall 3.0S intelligent interaction system can complete intelligent humanized functions including remote unlocking, opening and closing air conditioning, opening and closing windows (skylight), and remotely querying vehicles through mobile phone remote assistants. After waking up AI Xiaoan, you can chat and talk with it, as well as voice control various functions.
Emotional care also comes from trust in safety.
The new car provides a 540 ° hd panoramic image system, through the whole car equipped with 4 resolution 1280 * 720 HD wide-angle cameras, integrated 360 ° HD panoramic image, 180 ° chassis perspective and driving recorder function, not only the front and rear left and right there is no blind angle, even the bottom of the car can be seen at a glance, is your excellent helper through the pothole pavement, it is also with a variety of active safety assistance systems, including LDW lane departure warning, right blind zone visibility system, ACC S& G-stop adaptive cruise, etc., together provide high value for people to enjoy safe travel, which is why we are paying more and more attention to intelligent configuration.
Break the cocoon into a butterfly
From being able to use this initial level to a higher level of "ease of use", "pleasure" and "meaning", a superior product requires greater investment, and the successful evolution of Yidong PLUS brings a higher level of enjoyment, and makes it incomparably in line with The Criteria of Stephen P. Anderson's product maturity pyramid.
Whether it is the explosion of power on various roads, the daily convenience brought by 540-degree panoramic images, and the relaxation brought by built-in entertainment functions, they are finally brought together into the experience, so that the car becomes a daily behavior that brings pleasure, you understand the character of the car, and the car will understand your preferences. I think this may be the reason why the evolutionary theory of Yidong PLUS can "break through the cocoon into a butterfly" and become a remarkable car in the eyes of consumers.