Yesterday I saw a company that makes cooked meat products, the boss was in Shanxi before, from the grandfather generation began to produce brine beef, the former family workshop has become a factory standardized production, the sales area has also developed from Shanxi to Xi'an. Relying on the location advantage of the largest wholesale market in the northwest of Xi'an, the current sales volume is not bad.
The current demand of customers is to get involved in C-end customers, but the product packaging and promotional materials need to be redesigned. In addition, the customer also plans to carry out dual brand building, one positioning the middle and low end, and the other positioning the high-end.
After communicating with customers, we went to the customer's warehouse to visit. We give our advice on the current situation of our customers. We recommend that customers put more effort into the packaging design of the consumer side, in addition to telling a good brand story, Pingyao beef itself has a certain popularity in the northwest region, one of the competitors in the Current Xi'an market is halal beef, choose a good differentiated selling point, and distribute content on the communication channel. Sales channels can be developed online and offline at the same time, focusing on offline market development.
What are your views on the marketing of Pingyao beef, welcome to exchange