Songguo Financial News, according to Titanium Media, today, Tencent Music Entertainment Group (TME) announced that it will officially launch the first virtual music carnival in China, TMELAND, and has launched an appointment page on TME's QQ Music and other platforms.
It is reported that TMELAND will cooperate with Yuanxiang XVERSE to realize the industry's first end-cloud collaboration technology as an innovation driver, opening a "surreal" digital space-time that integrates reality and virtuality: users can not only enter the virtual music carnival TMELAND through the entrance of various products such as QQ Music under TME, but also create a personal exclusive avatar on TMELAND, explore music and interaction with the digital identity of "another self in the music world", and also "immersive" Experience virtual concerts and live broadcasts.
On the occasion of the launch of TMELAND, the first virtual New Year's Eve music festival on the "island" will also be opened simultaneously. At that time, anti-general, Vicetone, Luminn, DEXTER KING and other first musicians and a group of mysterious guests will set off a wave of New Year's Eve carnival in this virtual space. From December 24, users can log in to QQ Music to make an appointment to enter TMELAND and "Bundy New Year's Eve" with a group of artists.
![Entering the meta-universe Tencent Music launched the virtual music world product TMELAND[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)