Climbing the Trail Mountain Ancient Road, looking for the traces of thousand-year-old Zen tea, tasting Song-style refreshments, touring thousands of acres of flowers... Climb the top trail mountain, look down from afar, layers of greenery, bamboo sea gushing, waterfalls, streams, canyons looming in between; visit Lu Yu's old house in the thousand-year-old temple, the spring seems to be able to travel through time and space to dialogue with tea saints; and you can also go to the first village of Zen tea - Jingshan Village, put on Song Dynasty costumes to taste Song-style tea, experience the elegance of the Song people; then you can take a small train to shuttle through thousands of acres of flowers, a grass and a tree, a stone and a scene under the eyes, the meandering lake water flows slowly, and the wheat fields, mountains and farmhouses in the distance are perfectly integrated, outlining a beautiful rural pastoral life map.
Just past the National Day small long holiday, Jingshan everywhere is full of Song Yun cultural atmosphere and a strong festive atmosphere, Jingshan Temple, Jingshan Flower Sea, Jingshan Village, Xiaocheng Village and other scenic spots have become hot spots for tourists to visit and play, the crowds in the scenic spot are rubbing shoulders, and the parking lot is difficult to find, a hot scene. According to relevant data, in the seven days of National Day, Jingshan Town received more than 397,000 tourists and a total tourism income of more than 25.64 million yuan, an increase of 46% and 61.4% respectively, hitting a record high.
The place of the Tea Sacred Scriptures, the source of the Japanese tea ceremony
Majestic heavenly eyes, winding east, and finally Yuhang. Jingshan Town is located in the west of Yuhang District, Hangzhou City, Zhejiang Province, with a trail leading to the main peak of Tianmu, so it is named Jingshan Mountain. Jingshan Town has a long history and rich cultural accumulation. The historical and cultural span of the ruins of the small ancient city of the Cultural Protection Unit of Zhejiang Province ranges from the Majiabang culture to the Spring and Autumn Warring States. Jingshan Wanshou Zen Temple is the first of the "Five Mountains and Ten Brakes" in Jiangnan, from which the tea ceremony spread to Japan, where Tang Dynasty tea saint Lu Yu wrote the world's first tea monograph "Tea Classic". Tea culture, Buddhist culture and tourism culture converge into a rich Jingshan culture, which provides endless and abundant nourishment for the Jingshan people who are born and raised on this land.
During the Tang Tianbao period, the young Faqin Zen master Yun traveled here and was tripped by the beautiful scenery in front of him, and since then, he has settled in the mountains and planted tea to worship the Buddha. The lu he married was the later Jingshan Temple, and the tea he planted, because of its delicious taste, became a well-known Jingshan tea, which left an indissoluble relationship between Zen and tea in Jingshan. Emperor Tang Dynasty admired his morality and Buddhism, and ordered him to go to Beijing to preach Buddhism, giving him the title of "Guoyi Zen Master", and ordered him to build a temple and give him the name "Jingshan Zen Temple". By the Song Dynasty, there were many high-ranking monks and great masters in Jingshan, and at one time, there were more than 1,700 monks living there. Song Xiaozong's imperial book "Jingshan Xingsheng Wanshou Zen Temple", Jingshan was rated as the first of the "Five Mountains and Ten Brakes" and was praised as "the first Zen Temple in the Southeast".
According to the New Book of Tang and the Biography of Lu Yu, "At the beginning of the Shangyuan Dynasty, he was more hidden in the Amaranth Creek, calling himself Mulberry Amaranth, and writing books at the closed door. According to legend, Lu Yu once traveled to 32 states in search of tea-related bits and pieces, and when he visited the Faqin Zen master, the two of them sat down and discussed the Burning of Tea and Incense. Lu Yu tasted the Jingshan tea that Fa qin personally cooked, and Fa Qin was also quite interested in Lu Yu's legendary experience of "picking tea every time he went down the mountain and saddled down the spring to get water". In such a conversation, Lu Yu learned the essence of Jingshan tea and also had a deeper understanding of tea. In the end, Lu Yu settled in the Shuangxi Junction in the eastern foothills of Jingshan Mountain and completed the world's first tea science masterpiece, the Tea Classic. The "Tea Classic" has had an extremely far-reaching impact on the Chinese tea culture in later generations, and is jointly respected by tea lovers in China and Japan as the highest tea classic. The world's path mountains, southeast Buddhist countries, literati and inkers, flocked to come. In the Southern Song Dynasty, the dignitaries of the imperial court, as well as Fan Chengda, Lu You, Su Dongpo and other celebrities, all went to the Jingshan Zen Temple to worship the Buddha and taste Zen tea, and then made the "Jingshan Tea Feast" famous all over the world.
Jingshan is an important link in Sino-Japanese cultural exchanges. From the Southern Song Dynasty to the Ming Dynasty, there were 433 Japanese monks who came to China to study Buddhism and study the Dharma, of which most of the 129 who left their names in the annals of history were awarded the Fa yu Jingshan, and they also brought Chinese tea culture to Japan, but what really made the tea ceremony popular in Japan was the Yuan'er Discerning Zen Master. Legend has it that in 1235, when Yuan'er Was 34 years old, he went to China to visit Jingshan Temple to seek the Dharma, and systematically studied the entire process of Jingshan tea in the temple. On his return to Japan, He brought back the seeds of Goyama tea and planted them in the village of Azukubo, Abe-gun, Shizuoka Prefecture, Japan. Then, according to the guidance of the circle, people produced a high-grade Japanese matcha according to the preparation method of the trail camellia, which was later called 'Honyama tea'. Today's people in the tea industry in Shizuoka Prefecture also worship Yuan'er Kanji Temple when new tea is listed every year. As a result, Mt. Jingshan has become "the place of tea sacred scriptures and the source of the Japanese tea ceremony".
Old tea new "eat", Song Yun culture run for thousands of years
After thousands of years, the spring water of The Amaranth Creek is still clear, and the mountains, water, tea, temples, Zen, scriptures, and texts coexist, and there is a strong tea culture flowing in bits and pieces, telling the story of the "Tea Classic" and Lu Yu. With the endless aroma of tea for thousands of years, Jingshan tea has become an important carrier for the dissemination and continuation of traditional Chinese culture, and has also achieved the cultural symbol of Jingshan to go to the world.
The millennium Song rhymes in the tea ceremony, and the rhyme of the tea ceremony is in the trail mountain. During this year's National Day, as the core production area of Jingshan Tea, Jingshan Village, Jingshan Town, Yuhang District, is full of Song yun atmosphere and strong festive atmosphere. Jingshan Village launched the "Eat Tea Festival" and restored the Song Dynasty "Tea Order", allowing tourists to feel the Song Yun culture in the process of tea tasting. The tea powder and water of the tea are the key to a good bowl of tea, and the exquisite proportion comes from the water injection of the dragonfly dotting water, which is a time-honored stirring method. Under the blows of the tea basket thousands of times, the emerald green tea soup flooded with tea foam, and when a full bowl of "snowflakes" appeared, a bowl of Song-style tea soup like "Sparse Star Light Moon" was made... Walking into the "First Village of Zen Tea", a tea orderer dressed in Song Dynasty costumes is teaching tourists to experience the popular tea of the Song Dynasty in the antique pavilion.
"It turns out that the Song Dynasty people 'ate' tea like this!" After Mr. Fei, a Shanghai tourist, felt a Song Dynasty "tea order" in Jingshan Village, he even called out "Squinting Dao Guy Good". "In recent years, our Jingshan Village has combined this tea making method from the Southern Song Dynasty with our local tea drinking habits to form its own unique tea ceremony, which has now become an important experience project in our rural tourism." Yu Ronghua, general secretary of the party branch of Jingshan Village, said that during the National Day holiday, there were more than 20,000 tourists like Mr. Fei who came to Jingshan to experience the "Song Yun culture".
"Please have a cup of tea made by Lu Yu!" What kind of tea will the tea brewed by "Tea Saint" Lu Yu? A cup of milk tea! At the Dajingshan Tourism Distribution Center, a tea shop called "Lu Yu Brewed Tea" became a newly promoted "net red". Here, the Millennium Trail Mountain Matcha is deeply integrated with the Fagen pastry founded in 1940 and has become a favorite "Tea Crisp" matcha cake loved by young people; mountain spring water, milk and matcha tea form a "Zhejiang Matcha" set, allowing tourists to make their own "milk tea"; black tea, green tea and matcha tea "the source of matcha in the world"... In addition, the store has also developed "Lu Yu" and "Tea Monk" IP cultural and creative goods, such as mineral water, tea, umbrellas, environmental protection bags, T-shirts, etc., which are loved by tourists. "The role of 'Tea Saint' is a little far away from us, in order to narrow the distance between everyone and make tea culture more grounded, we have developed a series of tourism products centered on Lu Yu." At the same time, it also develops tourism experience products and routes such as tea picking experience packages, VR experience packages, and Lu Yu taking you to tour Dajing Mountain. Bai Qiufen, deputy general manager of Hangzhou Yuhang Jingshan Tourism resort Co., Ltd., said that the biggest highlight of this tea shop is Lu Yu's tea, where you can see the performance of Lu Yu's tea brewing in the Tang Dynasty, and you can also drink a cup of tea, and make friends with Lu Yu in the way of drinking tea. At present, the second store has opened in the future science and technology city, and the third and fourth branches may be opened successively, so that more people can approach Lu Yu and understand the culture of jingshan tea.
"Matcha is now arguably very popular, especially in Japan, so much so that many people think that matcha originated in Japan, but in fact, matcha and tea ceremony are from China, from Jingshan." Lou Shulin, born in 1988, is the deputy general manager of Hangzhou Yinquan Tea Co., Ltd., a senior tea appraiser and a senior tea artist. She introduced that our factory produces about 200 tons of matcha tea a year, almost most of which is exported to Japan, and in recent years, the number of matcha companies in Jingshan enterprises has gradually increased, and the "Jingshan Matcha" signboard has "returned". "Our ancestors were almost all tea farmers who grew and sold tea, watching their parents work hard to grow tea, pick tea, and stir-fry tea, and they had a deep affection for the tea garden from a young age." In 2001, my father founded a tea company and has been operating until now, and the tea garden has developed from hundreds of acres to more than 5,000 acres now, and the enterprise has become bigger and bigger. Lou Shulin said that she originally had a stable job in a bank, but in recent years, she has seen the changes in her hometown getting bigger and bigger, more and more beautiful, and gradually has the idea of returning to her hometown for development. So she "took over" this old tea company from her father.
Is it to adhere to the business ideas of the fathers or to transform and innovate? In a conversation with a foreign businessman, she keenly discovered the market prospects of foreign matcha and consulted a large number of materials to understand the origin of Jingshan and matcha. So he persuaded his father to purchase advanced equipment, build a standard factory building, and develop a new product of matcha. Subsequently, the "Jingzi" matcha series products were exported to Europe, the United States, Japan and other overseas markets. In 2020, the matcha series alone generated nearly 20 million yuan in revenue. "Recently, my father and I were planning industrial tourism, allowing tourists to come to the factory to see how matcha is produced, how to order tea, and even learn to make matcha cakes here, and get a closer look at the history and culture of Jingshan tea. It is believed that with the understanding and cognition of matcha tea by the Chinese people, the future market will be more extensive. Lou Shulin was full of confidence.
"From growing tea, roasting tea, selling tea to excavating tea culture, playing cultural cards, and taking the road of characteristic tea cultural tourism, the industrial chain of jingshan tea is getting longer and longer, and the road is getting wider and wider." The relevant person in charge of Jingshan Town said that this "golden leaf" will have more "new ways to play".
The integration of culture and tourism, the writing of common prosperity of the big article
"I used to taste as a mountaineer, and I still write poetry about the mountains." The Song Dynasty poet Su Dongpo left such a poem in the number of trail mountains, admiring the color of the trail mountains. In recent years, Jingshan Town has given full play to the resource endowments of mountains, water, forests, fields, temples, tea and so on, with the theme of "Zen tea is a taste of the world, unique is Jingshan", and accelerated the two-way extension of the integration of Zen tea industry and agricultural culture and tourism. Located in Jingshan Town, Xiaogucheng Village is not only a national-level ecological village and a 3A-level scenic village in Zhejiang Province, but also recently selected into the third batch of national rural tourism key village publicity list, and is also the only village and town in Hangzhou. What is the unique charm of this village?
As the vanguard of rural revitalization in the country, Xiaogucheng Village has been relying on beautiful villages to develop a "beautiful economy" in recent years. In 2019, a village-level tourism company was established, and projects such as rainbow slides, small ancient city greenways, Amaranth Camp, Ancient Spirit Paradise, and Visitor Centers were successively invested. After more than 2 years of operation, Xiaocheng Village has become a popular rural tourism destination in Hangzhou, and it has won the title of "National Rural Tourism Key Village" this year. During this year's 11th Golden Week, Xiaocheng Village held the "Fun Countryside" Rural Life Art Festival, and together with the owners of various agricultural cultural tourism in the village, a series of theme activities such as "Fun Play", "Fun Camping", "Fun Adventure", "Fun Sports", "Fun Harvest" and so on were launched, and at the same time, many tourists carried out National Day theme interactive activities such as "Singing Red Songs". In the seven days of "Eleventh" alone, the Xiaogucheng Village Scenic Area received a total of 38,000 tourists, achieving direct tourism income of 2.126 million yuan, of which the rainbow slide, gulingjing paradise, Amaranth camp and other projects invested and operated by village-level tourism companies received 18,230 tourists, with an operating income of 465,000 yuan.
One or two villages are beautiful, not globally beautiful. Similarly, one or two village riches are not common prosperity. In May this year, the "New Rural Community" in Jingshan Town sounded the clarion call to promote the construction of common prosperity. Through the "3×N" common prosperity action of village-village partnership, village-enterprise cooperation, and villagers, we actively explore a new path to promote common prosperity with the construction of "new rural communities", and strive to build a "rural model" of common prosperity that coordinates governance and development, organically unifies efficiency and fairness, integrates ecology and economy, complements and integrates rural areas and towns, and effectively connects the first and the rich later.
How to achieve common prosperity? In the early days of the "alliance," the "number one" of several villages thought a lot and talked a lot. Lin Guorong, secretary of the party committee of Xiaogucheng Village, said: "Our village and the nearby Qiushi Village and Panbanqiao Village formed an alliance, each of which promoted its advantages, complemented each other's shortcomings, and supported each other with the other three village-level alliances in Jingshan Town to form a 'common prosperity community'. In addition to the village-to-village hand in hand, since May, the three new rural communities of Jingshan, Xiaogucheng and Qianxi have also begun to introduce "foreign aid" and establish the "Village-Enterprise Common Wealth Alliance", which has signed strategic cooperation agreements with well-known enterprises such as Holley Group, Hangzhou Garden, taikang Health Industry, etc., to expand the "circle of friends" of the development of the Jingshan industry through the complementary advantages of village enterprises and resource sharing.
"In Jingshan, this series of construction and rectification is not a rough 'removal of the old and the new', but the parallel of 'history' and 'future', emphasizing the value of the face and emphasizing the connotation, so that the global environment is significantly improved, the basic supporting facilities are perfected, and the cultural heritage is further highlighted." Shen Ping, secretary of the Party Committee of Jingshan Town, said that with the successive addition of honors such as national 4A-level tourist scenic spots, national governance demonstration townships, beautiful Zhejiang top ten characteristic experience sites, provincial eco-tourism areas, and provincial tourist style towns, with the in-depth advancement of the new community of commonly prosperous villages, Jingshan Town will firmly grasp the core elements of environmental beauty, life beauty, industrial beauty, humanistic beauty, and governance beauty, and take small towns, large patterns, small landscapes, and large articles as the path to create a fumei trail mountain where Shanshui City and Village are integrated, and fully realize the first town of ecological economy in the province The ultimate goal of "one town and three places" is to lead the demonstration of common prosperity, a model of beautiful China, and a global tourism destination.
Author: Liu Haibo
Edit: Fan Jiale