At the end of the year, take advantage of the discounts of major shopping malls, hurry up to buy and buy, and open a round of offline consumption boom. On December 22nd, the opening ceremony of the 9th Nanshan District End-of-Year Happy Season, hosted by the Nanshan District Government and undertaken by the Nanshan District Bureau of Industry and Information Technology, with the theme of "Happy Season at the End of the Year • Good Life Festival", was held in Shenzhen Bay MixC. At the opening ceremony, the products and images of commercial, catering and accommodation enterprises in the jurisdiction were displayed, and a series of supporting interactive activities and preferential promotion policies of the shopping festival were released, creating a warm consumption atmosphere and opening the curtain of a series of activities to promote consumption in Nanshan District.
It is reported that since the Nanshan District Year-end Happy Season was held in 2013, after 8 years of construction, it has become the largest and most influential consumer promotion brand activity in Nanshan District.
In order to alleviate the impact of the epidemic, stimulate the consumption potential of the jurisdiction, and strive to create a "double cycle" consumption pattern, the Nanshan District Bureau of Industry and Information Technology, together with relevant industry associations and commercial and trade enterprises in the jurisdiction, launched the ninth "Happy Season at the End of the Year" business promotion activity in Nanshan District, using the large-scale consumption promotion activities as a means to create a shopping atmosphere, boost consumer confidence, promote consumption replenishment, and promote zero growth in social consumption in the jurisdiction.
In accordance with the idea of "government guidance, association organization, and enterprise participation", the organizer mobilizes and organizes the active participation of major commercial and trade enterprises in the jurisdiction, takes the activities of the merchants in the jurisdiction as the main body, gives full play to the enthusiasm of the merchants, organizes the industry associations and enterprises to carry out the happy shopping of automobiles, the taste of Nanshan Yue, the Lixiu Fashion X-PLAN Yunshang Shopping Festival, and the online and offline promotional activities of major merchants to promote and bring the end of the year to market consumption.
The reporter learned on the spot that the event mainly contained the opening ceremony, car happy shopping, Nanshan Yue taste, Lixiu fashion X-PLAN Yunshang shopping festival, various business districts and retail catering businesses online and offline promotion of five major sections of content. The campaign period is from November 2021 to February 2022.
At the opening ceremony, Nanshan also issued the "Business Travel and Cultural Service Specifications for the Houhai Super Business District", which further promoted the continuous improvement of the quality of the business travel and cultural services in the Houhai Super Business District. Business circle enterprises will be committed to cultivating and building the Houwan Super Business District into a "global important town" for consumer innovation, an "important station" for international brands, a "world window" made in China, and a "fashion capital" that leads the trend, and will also add new momentum and new excitement to Nanshan's construction of a world-class innovation capital, a modern and livable city, and a bay of international charm!
At the scene, Nanshan District Agricultural Product Consumption Poverty Alleviation Leading Enterprise Point Raising Network and Resources Shanlishan Agricultural Products Co., Ltd. introduced the construction and operation of the Nanshan District Consumption Assistance Center and displayed the economic products of the Nanshan District Counterpart Cooperation Zone.
Link: Activities in some commercial districts of Nanshan
1. Yitian Holiday Plaza
Time: November 25, 2021 - February 15, 2022
Contents: Combined with the "Lulu Pig Star Wish Night Patrol" South China first exhibition, Christmas year-end promotion, year-end points party, "new makeup" New Year series of activities and "Fengxiang Happy Event • Scenery Wedding" Lao Fengxiang Spring Festival theme exhibition and other five major section activities, to further stimulate the consumption potential of surrounding residents, in the fourth quarter to present a series of wonderful consumer experience feast, set off a year-end consumption climax.
2. CoastAl City Mall
When: November 2021 - February 2022
Contents: At the end of the year, the "TGW Coast City Thanksgiving Promotion" will be held, which will link up the high-quality formats and brand merchants in the whole field, and detonate consumption with the innovative mode of coastal city membership points feedback; carry out activities such as "Zhengcang Kaiyun Cat IP Theme Exhibition" and "2021 Shenzhen Light and Shadow Art Season Coast City Exhibition Area" to enhance the night atmosphere of the business district and create a new night consumption scene.
3. Baoneng alllcity Nanshan store
When: November 11-26, 2021
Contents: In November, alipay word-of-mouth, public welfare organizations, model contests and other activities were held at major marketing nodes such as Double Eleven Thanksgiving Day to create brand popularity; from December 4 to 5, the "9th Anniversary Birthday Celebration" was held, and large-scale series of theme activities covering culture, music, art, fashion, entertainment and other themes covered by culture, music, art, fashion, entertainment and other themes were held online and offline, respectively, such as "Parade Interaction", "Open Air Film Festival", "Christmas Song and Dance Festival", "Blind Box Lottery", "Crazy Shopping Coupons" and other large-scale theme activities covering culture, music, art, fashion, entertainment and other themes.
4. Happy Coast
When: November 26, 2021 - February 16, 2022
Contents: The "Joyful Deep Life Festival" will be held from November 26 to 28, figurativeizing the "youth spirit" into an experience, creating a local festival with an attitude towards urban life; holding a "Renewal Promotion" from December 1, 2021 to January 3, 2022, and holding "Xiao Quan Photography Exhibition", "GDC Award-Winning Works Station" and "Super New Year" from December 5, 2021 to February 16, 2022, while creating a three-dimensional and unified artistic New Year atmosphere From December 20, 2021 to February 16, 2022, the "Super Lantern Festival" and "Super Flower Market" will be launched to enrich the people's New Year cultural life and create a fine Spring Festival of light and shadow Internet celebrities.
5. Sea World
When: December 2021 - February 2022
Contents: From December to February, the "Maritime World End-of-Year Carnival" activity will be held, during which the "Light Chasing Art Dream Exhibition", "Light Picking Music Week", "Spotlight Party Night", "Lightspeed Growth Institute", "Looking for City Lights", "Hi Buy money saving strategy" and other theme activities will be held, covering art, music, education and other aspects, bringing a full range of consumer experience to the public.
6. Raffles City Square
When: November 5, 2021 - January 3, 2022
Contents: Held in Raffles City Nanshan, Shenzhen "Kaixin will be reached" wish-making activities, during which the theme activities such as "Christmas Beauty Chen", "Lighting Ceremony", "Christmas Eve Member Party" and so on were carried out, creating a traditional Christmas, New Year's Eve and other festive promotional atmosphere in the form of points lottery, group purchase coupons, blind box lottery, etc.
[Reporter] Ding Kan
【Author】 Ding Kan
【Source】 Southern Press Media Group South + client
Source: South+ - Create more value