At present, major car brands are shouting the slogan of "rejuvenation", so what does the three words "rejuvenation" mean? Is it to design a flamboyant, personalized appearance and let young people drive out to blow up the streets and play cool? Or install a large screen, engage in a sense of technology, let the user sit in the car and have a sense of vision leading to the future? But these are only superficial, the connotation of real youth, in fact, lies in the car company's insight into the consumption concept of young people!
There is such a sentence on the Internet that "cycling to a bar, the province should spend money", although there is a joke, but it also standardly answers the consumption concept of this young people who "dare to spend money" but also "will spend money". The same is true for automobile consumption, in order to improve the quality of the car, young people are willing to spend more money on the "visible" car consumption; but in some "invisible" invisible expenses, young people can save!
Just like Beijing Hyundai Tucson L, the quality of the car spares no effort to meet the tastes of young people; on the other hand, Tucson L starts from the excess cost of buying a car to daily use of the car, and reduces the burden on consumers as much as possible.
The "visible" quality of the car satisfies you
What kind of car meets their expectations for young consumers? Of course, it is to look online, the power is full, and the sense of technology is strong!
After getting used to the smooth, moderate design of the joint venture model, do you want them to have a "greasy car" full of personality? That's impossible with capitalization in bold! Only differentiation and personalization are their styles. In this regard, based on the vision of global car manufacturing and years of industry experience in the Chinese market, Beijing Hyundai has designed the appearance of Tucson L to have an international standard, while catering to the tastes of young consumers. Whether it is the front face design composed of the wing-type mid-grid and the grid hidden LED headlights, or the straight-line cut waist line with extremely sharp and layered lines on both sides, or the sharp eagle claw-style coherent taillights with a very combat atmosphere, every detail can be said to be on top of the aesthetics of young people.
In addition, the oversized body of 4670*1865*1690mm in length, width and height can instantly fill the aura when letting young people drive out. It is worth mentioning that based on the large size of the body, Tucson L also created a 2755mm joint venture class of the best size, compared to cr-V, Rongfang and other models on average 80mm more wheelbase space, although the importance of space for young people is not very important, but so icing on the cake performance, who can say not "fragrant"?
Young people are full of energy and energy, so the power performance is also a point they care about, after all, there are countless SUV "small horse-drawn carts" on the market. As a joint venture car company with decades of global car manufacturing experience, it still has some advantages over its own brands in terms of power tuning. The models that apply 1.5T engines in the same class of cars are not in the minority, but based on the difference in tuning technology, the 1.5T engine mounted by Tucson L can achieve a maximum horsepower output of 200Ps and a torque peak of 253N·m in power, which is basically the ceiling level of the same class, and the peak output of the 1.5T engine of the Honda CR-V, which is famous for the earth dream, is only 193Ps horsepower.
Young people have grown up watching science fiction blockbusters, and at the same time they have "grown" smart phones, which of course has certain requirements for car intelligence. However, in the cognition of many people, intelligence is only a good play for new forces or independent brands, and the joint venture car only stays in the stage of five or six years ago, but if you look at the level of intelligence of Tucson L, then you may change this impression. Based on the 10.4-inch multimedia central control screen, Tucson L's car machine platform applies Baidu 3.0 intelligent network system, with natural voice recognition, intelligent car home mutual control, user location interconnection, location sharing and other cutting-edge convenience functions, and BLE Bluetooth key is unique to the same level, it can be said that the new forces, domestic cars have the function of TuCson L basically, or even more abundant; in addition, in the intelligent auxiliary driving level, TuCson L has 23 ADAS functions, reaching L2+ intelligent driving level, It is also definitely the mainstream level of the moment.
The excess expenses of "invisible" are always far away from you
"Carrying 10,000 yuan lv, a few cents of shopping bags in the supermarket are reluctant to buy" Many people are puzzled by this kind of fan consumption. In fact, it is very simple, young people carry luxury bags is a symbol of quality life, but a few cents of shopping bags is an unnecessary expense, which is now the "exquisite" consumption concept of many young people.
For car consumption, the unnecessary expenses of "a few cents shopping bags" in the eyes of young people are not in the minority, after all, cars are long-term consumer goods, there are oil money, maintenance, etc. A series of invisible expenses, began to feel inconspicuous, but gathered into more, a little inattentive every year there are a lot of "W" away from your wallet, and in order to meet the "exquisite" life of young people, Tucson L is also doing its best to reduce this unnecessary expense.
First of all, in order to save consumers' later expenses, Tucson L has minimized fuel consumption in products. Based on the application of Hyundai's latest CVVD technology, Tucson L's minimum fuel consumption per 100 km has been reduced to the level of 6L, which is relatively difficult for a large-size SUV of more than 1.5 tons, which is a benchmark for fuel saving in the same class. If you take the 20-kilometer commute every day as an example, combined with the current no. 92 oil price of about 7 yuan, the cost is only more than 8 yuan, even if it is squeezed into the subway, taking the bus is not so, not to mention that it is more comfortable to drive yourself.
In order to repay the long-term support of Chinese consumers for the Beijing Hyundai brand and Tucson series models, Beijing Hyundai also launched a 19th anniversary preferential policy, providing consumers who purchase Tucson L with a comprehensive discount of 20,000 yuan, and 145,800 yuan can start a popular new car! At the same time, Beijing Hyundai has also launched preferential policies such as 1,000 yuan of all-insurance benefits of compulsory insurance + commercial insurance, financial support for up to 3 years of interest-free and 0 down payment, lifetime free basic maintenance (limited to the first car owner), and replacement subsidies of up to 8,000 yuan.
Combining the low fuel consumption of Tucson L and a series of car purchase and car maintenance benefits provided by Beijing Hyundai, TuCson L this car can be called the saving ceiling of the same level of joint venture cars, basically most of the costs that consumers can encounter on a daily basis, TuCson L is considering for consumers.
For young people born in a relatively rich era of material life, their worldview of giving up a higher quality of life in order to save money is outdated, but they know what money to spend and what money not to spend. In the corresponding car consumption, they will be willing to pay for higher car quality, but they will never pay more for unnecessary expenses.
The Tucson L car, first, the product can impress people's hearts, bringing higher car quality to young people; second, it eliminates many unnecessary invisible expenses for them, which can be said to be perfectly in line with young people's concept of automobile consumption. At the end of the year, consumers who have car purchase needs can now go to the 4S store to test drive Tucson L, and they can also enjoy welfare discounts when buying a car. So with the least amount of money to sell high-quality models, driving it during the Spring Festival to visit relatives and friends is not beautiful.