Exclusive: He is the heir of Venus Beer, but he took the initiative to make the position of general manager only vice chairman

Operator Finance Intern Zhao Mengyao/Wen

In the liquor industry, Wang Bowei, vice chairman of Sichuan Langjiu, returned to Langjiu and devoted himself to the development of Langjiu. But in the beer industry, there is also a vice chairman, who, like Wang Bowei, graduated from Tsinghua University and returned to work after graduation, he is Zhang Feng, vice chairman of Henan Jinxing Beer Group Co., Ltd.

As the heir to Venus Beer, he served as the general manager

Zhang Feng is the son of Zhang Tieshan, the founder of Venus Beer, and when he entered Venus Beer, he entered as the heir of Venus Beer. Although the specific time of Zhang Feng's visit to Venus Beer is ominous, according to the data, he should have served as general manager before 2009.

Venus Beer was formerly a village-run collective enterprise in Longhai Village, Henan Province. In 1985, Zhang Tieshan, who was originally a truck driver, contracted this inefficient enterprise and gradually developed it into a beer company with an annual production capacity of 2 million tons, which was then ranked after China Resources Snowflake, Tsingtao Beer and Yanjing Beer.

In order to solve the talent dilemma, the position of general manager was transferred

In 2012, in order to solve the talent dilemma faced by Venus, Venus Beer launched a large-scale executive recruitment and company team and employee incentive program. To this end, Zhang Feng resigned as the general manager who has been working for many years.

In addition to the global recruitment of marketing directors and general managers and other key positions, Zhang Feng said that Venus Beer is also in the second half of 2012 to carry out a joint-stock system transformation, zhang Tieshan family will take out 10% to 15% of the shares, to help the company's executives and core employees to achieve full shareholding.

Develop new strategies to maximize product benefits

In recent years, the market competition has been cruel, and Zhang Feng has also said that the current operating pressure of the beer market is very large.

To this end, Zhang Feng boldly developed a new strategy to crack down on pouring wine and channeling goods through the establishment and operation of the platform company. Through the overall operation of the platform company, it not only stabilizes the purchase price of the terminal store and the retail price of the terminal store, but also increases the profit and ensures the profit distribution of dealers, distributors and terminal merchants.

In addition, it also stabilizes profits by increasing sales, adjusting the structure, taking the initiative to sell, and highlighting the profit advantages of high-end products, so as to achieve incremental efficiency.

Zhang Feng said that the brand is made, not shouted. Next, he will lead Venus Beer to further increase innovation in products, improve product quality, and comprehensively enhance the brand awareness and reputation of Venus Beer.