"Ask the baby who grew up in Zhengzhou, is the first beer in life a Venus?"
Southeast of Zhengzhou, there is a new Zheng Road.
The road now runs north to Longhai Road and south to the extended Zijingshan Road. Both ends are the main arteries of urban traffic, a new Zheng Road is not wide, not beautiful, not amazing, the glory of the past seems to have passed the clouds.
Xinzheng Road used to be the most "flavorful" road in Zhengzhou: from The Navigation Road to the north, first the medicinal herbs of the Chinese Medicine City, then the beer flavor of the Venus Brewery, and then the tobacco flavor of the Zhengzhou Cigarette Factory.
Now, the Chinese Medicine City has been demolished early, Venus Beer has moved to Xinzheng Xue shop, the cigarette factory is still there, it is not very smelly of tobacco, Xinzheng Road is bidding farewell to the old traffic, reduced to an ordinary city street that can no longer be ordinary.
It seems that the only thing that can continue to write brilliant is Venus - listen to the predecessors, Zhengzhou in the history of the same era as Venus Beer beer beer brands, in fact, there are Zhengzhou beer and Oak beer, but in the market competition was acquired and then hidden, now it is also difficult to find traces, only the "only seedling" of Venus beer.
Fortunately, this "single seedling" grows strongly, around 2010, the Henan beer market almost simultaneously ushered in snowflakes, Budweiser, Qingdao, Yanjing, Carlsberg and other foreign brands of the group of deer, Venus Beer did not lose the home of Jiangshan, but the brand in the competition continues to grow and develop, for many years ranked in the "national beer top four, Henan beer first".
Venus Beer is 39 years old this year, and the latest change is from March 2020, marked by the official opening of production at xinzheng branch, venus beer has entered a new stage and ushered in the opportunity of corporate listing.
I still remember the countless times when I was a child, staring at the tall beer cans, and I fantasized about leading a water pipe out of the brewery, opening the water pipe and making beer.
- Remembering will have an echo. On this day when the spring is warming up, I received an invitation from a friend who works in Venus to visit the new factory and workshop in Venus.
Venus Beer in the new factory area of Xinzheng, 300 acres large, Zhengzhou past 1 hour, the traffic is very convenient.
The greening of the factory area has just begun, but it has been seen that the prototype of careful planning, strange stones, flowers and plants, and many precious tree species.
Of course, the most important thing is to look at the production equipment, the assembly line and so on. Friends said that the new factory of Venus, with a total investment of 1.6 billion yuan, can meet the needs of 500,000 tons of beer and 100,000 tons of glass bottles per year after it is fully completed.
In the production area, the blue and white beer fermentation tank is no longer the same as the one I looked at the wall of the new year, but I can't see my head at a glance, and I am dazzled.
In order to give me a little idea in my heart, my friend said: "This one can is 400 tons, and the canned beer we drink on the market now is 24 cans per case, and 126 cases is 1 ton - think for yourself!" ”
I'll do the rough math, phew! A few of us can't finish drinking in our lifetime!
This factory area is divided into beer brewing area, beer filling area, auxiliary production area, beer bottle storage area, raw material storage area, finished product storage area, office living area, etc., and the production capacity has not been fully released.
This local beer enterprise in Zhengzhou has 16 factories in the country, with an annual production capacity of 2 million tons, more than 30 kinds of products sell well in more than 20 provinces across the country, and annual sales of more than 4 billion yuan - Zhengzhou people drink 100,000 tons of Venus beer a year, Henan people drink 350,000 tons a year, think about the unique presence.
In the production workshop of bottled beer, the mechanized assembly line can not see a lot of workers, the most workers are the "lamp inspector" - this job makes me shudder: it is to stare at the beer that comes out of the filling area after packing and sterilizing, and see if the wine body is cloudy or contaminant under the background board of the light, the key is that a class only takes 20 minutes!
Lu Xiaopeng, head of the marketing department of Venus Beer, said that Venus Beer has not been stingy about investing in raw materials.
At the same price point in the market, Venus Beer is competitive from the best ingredients, Australian malt, Czech hops, and more active German yeast.
In the storage area, the common Venus 1982 pulp on the market, the new generation stacked like a hill.
But we all came, we had to drink the most demanding time conditions, by the Zhengzhou people ridiculed "laundry detergent" packaging of craft brew and fresh beer, new in the morning, sold to the market to refrigerate special delivery, fresh and fragrant.
Also, the beer that has just been filled on the assembly line is hot.
Come to Zhengzhou, please drink Venus beer! Fresh!
Text / Migu River
Photo / @ Good Food @ Walter Kan Zhengzhou @ Love Tina